The next morning, Su Cheng specially set his alarm clock and got up to watch the new product launch event with Jobs as the publisher.
By rebroadcasting paid channels, Su Cheng successfully watched the beautiful national commercial TV station that he rarely watched.
Jobs is indeed a proud man, and the entire product launch was very successful.
The entire press conference lasted less than two hours, and the introduction of the products was only more than half an hour, but the scene had already burst into warm applause many times.
Judging from the scene, Jobs invited reporters from one to two hundred media this time.
The original Apple company may not have such great ability to invite so many media, so even Sioux City does not know how Jobs and others did it.
From the live TV broadcast to the fact that so many media attended the press conference, Suzhou City can also feel that Apple’s top executives are confident in this new product.
Two years ago, Apple jumped from a small company to a well-known computer company in the technology world. Although its rise was short-lived, it left a deep impression on everyone.
Before the release of the first Oracle computer product, the apple II product could be said to be a great success, and within one year of its release, sales were also very good. This was also the key to the rise of Apple. .
With the emergence of Oracle computers, including Apple, IBM, Hewlett-Packard and other computer R&D companies, their products appear to be so backward in front of Oracle computers.
American computer giants such as IBM and Hewlett-Packard Company have a strong foundation. They only fell behind for a short time. Then they obtained many advanced technologies from Oracle computers and quickly caught up.
But Apple is different from other giants. It is just a new company that has just performed. Whether it is a product or a company, it cannot be newer.
So, for a year, there was gradually no news about Apple.
Just when everyone thought that Apple, like many startups in Silicon Valley, would soon completely disappear from everyone's sight, they did not expect that Apple would come back with a new product again.
And, this time, just like appleII, it is also innovative.
This new product, named a laptop computer by Apple, does not continue the model number of Apple, but is also named itoteI, which means a portable computer.
This is also a name that Su Cheng did not expect.
According to what he knew about Apple products in his previous life, Apple's notebooks should be iBook and MacBook series.
Today, due to the influence of Sioux City, iBook has not appeared. Instead, unprecedented models like itoteI have appeared.
Moreover, this product also uses a lot of Oracle computer technology, so that even though this product is innovative, the technology does not lag behind the world level.
From being a little nervous when he first came on stage to being calm and calm at the end, Jobs seemed to have undergone a transformation and sublimation through this product launch.
Even Su Cheng, who was sitting in front of the TV, couldn't help but applaud him when Jobs talked about the wonderful things.
The more successful Apple's new products are, the more beneficial it will be to Su Cheng. Although he will not participate in any of Apple's decisions, don't forget that he is Apple's largest shareholder, with shares larger than those of Steve Jobs. There are more founders.
If we say who has profited the most after the success of Apple, there is no doubt that it is Sioux City.
So, he also looks forward to the development of Apple. Although, due to his own appearance, computer history has undergone serious changes, resulting in Apple not developing as smoothly as it did in its original history.
Through this product launch, Sioux City has felt that Apple is once again on the right path of development.
As expected, Apple’s new product launch conference was a great success in the beautiful country.
The press conference itself was broadcast live on several TV stations. This was achieved by Apple's money and connections in order to directly build its reputation.
So, there were many viewers in the entire beautiful country that night who watched the entire press conference and learned about this new product.
Especially in the past two or three years, Apple has already had its own fans.
Although Apple is no longer an outstanding computer company due to the emergence of Oracle computers this year, many fans still like this brand very much.
Now, how can these fans not be happy when they see their favorite brand once again releasing a product with cross-generational significance? They are even proud that Apple has not been left alone.
The next morning, almost all comprehensive newspapers as well as technology and business newspapers in the beautiful country reported on the new product released by Apple. This new product was reported in detail by the media.
With almost no money spent on advertising, Apple's itoteI suddenly became a new product that many beautiful Chinese people were looking forward to.
The New York Times conducted street interviews to investigate the most anticipated products, and itoteI became the number one.
Especially business people and those who travel frequently are looking forward to this product.
Although the weight of more than seven pounds is a big disadvantage, it can be held together like a handbag. For many people, this weight is not unacceptable.
After the press conference, itoteI's reputation became more and more famous. Many computer exhibitions took the initiative to invite Apple to participate in the exhibition. Some exhibitions, in order to attract more visitors, even gave Apple free of charge. booth.
Apple was naturally happy to accept this. Soon, Apple was participating in computer exhibitions on the west coast, computer exhibitions in the central region, computer exhibitions on the east coast, etc.
This also gives many people who are looking forward to observing this product up close an opportunity to use it on site.
After experiencing it, this itoteI has been included in the purchase list by many large companies.
As long as they buy this product, their company's employees will be able to handle work matters conveniently without wasting time when they are on a business trip.
As a result, itoteI had just started mass production, and many dealers and large companies went to Apple's headquarters, hoping to cooperate with Apple.
At the beginning, Sioux City had promised Apple that if Apple could develop a product that satisfied Sioux City, Sioux City would allow Apple's new products to be sold in Oracle brand experience stores.
Therefore, Apple does not have much demand for ordinary dealers, so when signing cooperation contracts, its attitude is very tough. Apple must obtain sufficient benefits.
Because, Steve Jobs and other senior executives knew very well that in the short term, because they monopolized the market, their sales volume would definitely be very good. If they did not strive for more profits at this time and waited for competitors' products to come out, they would lose the opportunity.
What's more, they also have an important sales channel such as the Oracle brand experience store. (End of this chapter)