"Boss, you took the time to visit Jiayi Group today. It's really rare and surprising!" Liang Shuyi couldn't help but raise the corners of her mouth and said with a smile.
“Seeing that you have managed the company in an orderly manner and the performance is booming, I can naturally focus more energy on other places with peace of mind.” Su Cheng responded with a smile, his eyes revealing his affirmation of Liang Shuyi’s work. and satisfaction.
"Boss, please sit down for a moment, and I will get you a glass of water." Liang Shuyi said as she gently put down the pen in her hand, stood up gracefully, and led Su Cheng to the seat.
Su Cheng smiled and nodded his thanks, gently pulled the chair beside him a distance, and then sat down casually.
Soon, Liang Shuyi took a disposable cup and poured Su Cheng a glass of drinking water and placed it in front of him.
"Have the group encountered any difficulties recently?" Su Cheng asked.
"Boss, I have some reports on the recent operations of the group."
Liang Shuyi replied seriously, "In Hong Kong, our business is progressing smoothly. The TV business continues to be strong. The ratings are firmly at the top of the industry; in terms of movies, although our output is not as good as Shaw Brothers and Golden Harvest, our total box office performance has surpassed them due to high-quality production, so in the Hong Kong film industry, we can confidently say that we are temporarily in the leading position .
We have also made great achievements in the music field. We have successfully trained dozens of singers, and with the excellent song resources you provided, we have formed a strong competitive situation with PolyGram Records in the Hong Kong market. Over time, , surpassing each other is just around the corner.
However, we do encounter considerable challenges in expanding overseas markets. In terms of movies, although we have a certain market share in the Chinese community and some international markets, we have not yet achieved breakthroughs in Europe and the United States. But it seems particularly difficult
Although the cooperation with Namei Entertainment has brought about positive changes, overall progress is still slow. The situation is similar in the field of music. Although we have achieved good results in many Asian countries, including Japan and South Korea, in the European and American markets, cultural differences have become an insurmountable obstacle for us, making market expansion difficult. ”
After listening to Liang Shuyi’s report, Su Cheng nodded slightly, his eyes revealing deep thoughts.
For this problem of overseas market expansion, he had a sense of proportion in his mind, but he also found it quite difficult. .
The integration between Chinese culture and Western culture in the fields of music, movies, etc. is indeed a gap that is difficult to cross easily.
He recalled the past and knew well that Chinese movies. There are very few that can cause a sensation in the Western world
The market barriers brought about by this cultural difference made him lament that more efforts and wisdom are needed to achieve breakthroughs in Europe and the United States.
Su Cheng pondered, but he was already connected with Xiao Ai in his mind. After a long time, Su Chengcai said: "To solve the difficult problem of integrating Chinese culture and Western culture in the fields of music, movies, etc., we need to start from many aspects. I will give you some suggestions:
1. In-depth analysis Understand the target market: First of all, it is necessary to conduct in-depth research on the cultural background, audience preferences, consumption habits, etc. of the European and American markets in order to better grasp market demand and create works that are more in line with local tastes
<. br>2. Cultural innovation and integration: On the basis of maintaining the characteristics of Chinese culture, try to carry out cultural innovation, combine Chinese elements with modern international trends, and create works that have both national characteristics and international appeal. We must respect and learn from Western culture and promote cultural integration through two-way communication
3. Strengthen international cooperation: establish cooperative relationships with film companies, music production companies, etc. in Europe and the United States to jointly invest, produce and promote projects. This can not only reduce the difficulty of entering the market, but also use the resources and channels of partners to better promote Chinese culture. Currently, we have a good cooperation with Namei Entertainment, which is worth taking advantage of.
4. Improve the quality of your works: Whether it is movies or music, you need to pay attention to the quality and innovation of your works. I can provide you with scripts and even songs for a short period of time, but the resources will always be used up one day. Creation still needs to be cultivated by oneself. Only high-quality works can win the recognition of the audience and occupy a place in the market.
5. Organize cultural exchange activities: Organize various forms of cultural exchange activities in Europe and the United States, such as film festivals, concerts, exhibitions, etc., to allow local residents to experience the charm of Chinese culture first-hand. This will not only enhance the visibility and influence of Chinese culture, but also promote friendly exchanges between the two peoples.
6. Cultivate international talents: Strengthen the cultivation and introduction of international talents, including directors, actors, musicians, etc. They must not only have solid professional skills, but also have cross-cultural communication and communication skills, and be able to create works with global vision and influence.
In summary, solving the difficult problem of integrating Chinese culture and Western culture in the fields of music, movies and other fields requires multi-faceted efforts and long-term persistence.
Through the comprehensive application of measures such as in-depth understanding of the market, cultural innovation, international cooperation, improving the quality of works, utilizing new media, organizing cultural exchange activities, and cultivating international talents, there is still hope for gradually breaking down cultural barriers and promoting Chinese culture on the international stage. Blooming. ”
After a long conversation, Su Cheng felt a little thirsty in his throat. He naturally picked up the disposable cup at hand and drank the clear water in it, revealing something in his movements. It was both casual and carefree.
And Liang Shuyi maintained a high degree of concentration throughout the whole process. Her eyes followed Su Cheng's every word, and the pen in her hand never stopped, recording those conversations quickly and accurately. Key words and ideas that are crucial to her.
She knows that what Su Cheng shares is not only the immediate insights, but also his valuable experience and wisdom as the world's richest man.
< br>In her mind, Su Cheng is not only a leader who leads the company forward, but also a wise man with real talent and foresight
She understands that the development path of an enterprise is never smooth sailing. It may be able to achieve rapid growth in the short term with certain advantageous resources or lucky opportunities, but if it wants to remain invincible in the fierce market competition and maintain steady development for a long time, You must have a solid foundation and far-reaching vision that can stand the test of time.
“Boss, I will carefully consider your valuable suggestions and gradually make breakthrough reform attempts on the company.” Liang Shuyi responded solemnly.
Su Cheng nodded, with a bit of seriousness and exhortation in his tone: "Well, reform is necessary, but you must proceed with caution. What is particularly important to note is that while pursuing innovation and breakthroughs, it is important to We must not touch or damage our existing foundation of interests in Hong Kong and even the entire Chinese market. After all, we have made steady progress in this position and achieved remarkable results. There is no need to blindly seek higher results. Instead, we should continue to stabilize and optimize to ensure that we pursue stability in the long term. "(End of Chapter)