After Zhang Qizheng returned to the company, he immediately started planning a brand new plan. Thanks to the strong backing of brother companies such as Hutchison Whampoa Group and Su Group, the resources he can mobilize are considerable.
Immediately, a series of instructions were issued quickly and smoothly, and team members responded one after another, performing their duties to ensure that every task could be executed efficiently.
In the strategic deployment, Zhang Qizheng first focused on the core self-owned channel of Sioux City Group - Oracle brand experience store.
After careful inventory and planning, he found that the number of Oracle brand experience stores across Asia has exceeded 800, of which about 400 stores have enough space to set up special display areas. Displaying cars provides a brand new display and booking platform for car brands.
This move not only effectively integrates existing resources, but also cleverly expands the business scope of Oracle brand experience stores, marking that Jaguar once again has a very powerful channel in the retail field.
Given that Jaguar's current market strategy is focused on deeply exploring the Asian market, especially the Nanyang market, Europe and the United States have not yet been included in the urgent consideration.
This move is aimed at concentrating firepower to quickly increase Jaguar sales and effectively control the cost of market expansion.
Therefore, Asia, especially the Nanyang region, has become Jaguar's current main offensive position.
Not only does it have huge consumption potential, it also facilitates the implementation of refined management and cost control.
After Jaguar achieves remarkable results in the Nanyang market and accumulates sufficient experience and strength, it will then gradually expand the market to other regions around the world. This will undoubtedly be a stable and far-sighted strategy.
As new Jaguar cars continue to roll off the production line, they are quickly transported to Oracle brand experience stores throughout the country through Dali Logistics Company, a subsidiary of Sioux City, using an efficient and fast logistics network.
This process ensures that new cars can meet consumers as soon as possible, improving market response speed.
At the same time, Zhang Qizheng is not limited to a single channel. He gives full play to the advantages of Suzhou City Group, uses offices all over the country, and actively looks for prosperous business districts, especially drawing on Harbor City, Hutchison Plaza, etc. The successful experience of high-end urban complexes and careful planning of Jaguar car display and sales strategies.
Although not all cities currently have urban complexes like Hutchison Plaza, the CBD areas of major cities have many high-end shopping malls. These places are frequented by Jaguar's target customer base. land.
Zhang Qizheng is convinced that as long as he can successfully enter these high-end shopping malls and attract a small group of target customers, it will be enough to achieve considerable sales performance and lay a solid foundation for Jaguar's brand image and market share.
In addition, a carefully prepared Jaguar-Austin car dealer conference also kicked off in full swing.
On June 20, a solemn and elegant conference room in the New Su Group Building in Xiangjiang ushered in this important event for the future market layout of Jaguar Motors and Austin Motors - —Dealer conference.
Although the number of participants was only thirty-five, each of them was an elite 4S store owner from different regions with rich car sales experience.
These thirty-five guests not only operate other well-known car brands, but also have established solid market positions and extensive customer relationships in their respective fields.
Their joining has undoubtedly injected strong impetus and confidence into Jaguar's expansion into the secondary market.
At the meeting, Zhang Qizheng clearly expressed the urgent need to increase market share and create brilliant sales data.
These experienced 4S store owners, with their deep understanding of the market and unique business strategies, will surely be the key force to promote Jaguar's breakthrough in the secondary market.
The conference was a complete success, and the atmosphere was warm and harmonious. In the end, all participating dealers confidently signed agency contracts with Jaguar and Austin, officially gaining the sales rights of these two brands in their respective regions.
However, it is undeniable that Jaguar cars are undoubtedly the focus of this conference, attracting the attention and interest of most dealers, while Austin cars are to a certain extent became a “incidental accessory”.
Behind this phenomenon, it reflects the fierce competition in the current automobile market.
Competition in the ordinary car market, especially in the global market that has been impacted by cheap Japanese cars, is particularly cruel.
These models, known for their high cost performance, not only capture a large number of market shares, but also force traditional car manufacturers to constantly seek innovation and breakthroughs.
Therefore, for Austin cars to stand out in such an environment, they undoubtedly face more difficult challenges than Jaguar cars.
In contrast, the luxury car market presents a different picture.
There are a limited number of world-renowned luxury car brands, and their brand value and positioning are relatively stable.
This makes it extremely difficult for new brands or ordinary car brands to be promoted to luxury car brands.
As a member of the luxury car market, Jaguar has already occupied a place in this field with its unique brand charm, excellent product performance, long history and precise market positioning.
Although Jaguar has been affected by the overall downturn in the British automotive industry in recent years and has gone through a difficult period and has even shown signs of decline, this has not weakened its reputation as a luxury car in the minds of consumers. The lofty status of the brand.
Jaguar carries not only the value of a car, but also the culmination of decades of unremitting pursuit and hard work of the brand. This profound historical heritage and brand influence are the basis for any short-term fluctuations. It cannot be shaken easily.
The successful holding of this dealer conference has laid a solid foundation for its future market expansion.
In addition, Zhang Qizheng personally led the team to carefully plan and extend the reach of market expansion to high-end hotels, private clubs, luxury stores and other places where elites gather.
These places are not only symbols of social wealth and taste, but also the scope of daily activities of Jaguar's coveted target customer groups.
By carefully arranging the display of Jaguar cars in these high-end environments, it can not only effectively enhance the brand exposure, but also subtly trigger the purchase desire of potential customers.
Imagine that when a successful social elite is enjoying high-end services, he is inadvertently attracted by the elegantly parked Jaguar car next to him. The resonance and pursuit of quality life are very touching. may be converted into actual purchasing behavior.
Therefore, this strategy will undoubtedly open up a new sales growth point for Jaguar and help its sales steadily increase.
With the parallel advancement of multiple channels, Jaguar's market influence will continue to expand, and its unique brand charm and excellent product performance will become more deeply rooted in the hearts of the people.
Under such a strategic layout, Jaguar's sales growth is the general trend, and the future is promising. (End of this chapter)