Chapter 16: Advertisement to reduce cigarette sales by 10%!
“Isn’t this Director Su?”
Someone said hello to Su Yi from time to time.
To be honest, when the directors of local TV stations came here, they still felt a bit inferior.
Unless you are particularly famous.
Anyone who wants to stay safe within the system will basically feel this sense of oppression.
After all, it is CCTV.
"Just call me Xiao Su——"
Most of the people who can greet Su Yi are leaders, famous hosts and the like.
There are even some that I have seen on Xinwen Network, but I can’t name them.
This internal review took a little longer than expected.
However, Su Yi was not in a hurry. After lunch, he returned to the arranged suite to rest.
"Director Su, I heard that you are doing a food show?"
Director Luo's assistant came over and greeted Su Yi, which was a bit flattering.
“Yes, it’s still in the initial stage. It hasn’t really started yet.”
"It's a pity. With Director Su participating, it will definitely be a good show."
The assistant is already middle-aged, but he is very polite when he speaks.
"Assistant Wu, am I so famous now?"
Su Yi was a little surprised.
It’s just an advertisement, I didn’t expect everyone to be so interested in me.
"Of course, it's been a month since your commercial was aired for the first time, right?"
Su Yi nodded.
Seeing Su Yi's confused look, Assistant Wu smiled.
“You may not be able to see some data on local TV stations, but we are in line with many departments. After your public service announcement for quitting smoking was broadcast, there was indeed no investment or anything like that - because it was originally A public service announcement, but it reduced cigarette sales by 10% last month!”
10%?
Su Yi almost cursed.
What is this concept?
Even now in 2005, the sales of tobacco for almost a year are one trillion yuan!
Nearly 100 billion sales a month!
Reduced by ten percent, that’s 10 billion!
Seeing Su Yi's shocked look, Assistant Wu smiled.
“Now do you know how powerful your advertising is? 10% of sales. The creativity is very good, and the shooting method is straightforward. The most important thing is that the public welfare effect achieved is far beyond the above policy expectations. Let’s put it this way, you may not need to shoot smoking cessation advertisements for decades, and the standards for public service advertisements have even been changed because of this.”
No wonder, it needs to be treated coldly.
Such an astonishing effect was not available even in the world I traveled through.
Of course, they produced 3D dynamic effects, and I went directly to the medical school to dissect it.
But even if it was to be treated coldly, it was not suppressed.
No wonder my own school invites me there.
Such an achievement is much greater than that of Yang Mi and Liu Yifei.
"And the gossip I heard is that the copyright of your smoking cessation advertisement is going to be bought by a foreign country. I heard that Thailand is very interested-"
Su Yi is not interested in this matter. have no idea.
However, he is within the system and the copyright belongs to the TV station.
And I guess Taili doesn’t know either.
"The news has just reached the General Administration of Culture and Entertainment, and has not yet reached Capital Television. If the copyright fee is astronomical, I will give you a share when the time comes."
Assistant Wu's words made Su Yi happy. few.
At least I wasn’t busy in vain before.
10% of sales!
These people won’t find a killer to kill them, right?
"Su Yi! Su Yi!"
While the two were chatting, a hurried figure appeared, it was Director Luo.
This time I really lost one of my shoes.
For the director of CCTV 9 to be so excited, something good has happened.
Su Yi was not very excited.
On the contrary, I feel that my days of leisure may be coming to an end.
"Script. Passed!"
Passed!
"In the name of the people?"
If you can pass this, that would be awesome.
“All passed!”
Is the review so generous?
Aren’t you afraid of losing your job?
"First film Cyclonus, then film in the name of the people."
Two films?
Su Yi was a little helpless. I just plan to shoot one.
“5 percent advertising share.”
This sentence convinced Su Yi.
Don’t fight against the system, and it also gives you so many bonuses.
This is a sign of respect for Su Yi.
Assistant Wu on the side was surprised.
CCTV’s advertising share?
Even without Su Yi's current reputation, CCTV's advertising fees are basically sky-high.
One million advertising dollars will be divided into 50,000 yuan.
It’s very respectable.
It is now 2005, and households worth ten thousand yuan are no longer rare, but how much is Director Luo’s salary?
“But because of the sudden incident, CCTV made an exception this time and filmed weekly, two episodes ahead of schedule. Let’s see the response and what it means.”
Weekly shoot!
If it were not within the system, it would not be possible.
The review will block you, and the audience will scold you.
"There are no other additional conditions. We still follow the regulations during our previous interview."
Basically, the power lies with Su Yi.
Script, filming, and actor customization.
First shoot Kuangbiao, the scale must be slightly smaller.
Look at the reaction above.
The scale is definitely affordable, but I am afraid that there are out-of-the-ordinary shots that will not be noticed.
If it is true that filming is not allowed from above, we can stop directly.
The people in CCTV have extremely high acumen.
I won’t take risks casually.
If Kuangbiao is played in its entirety, in the name of the people, it will be even more logical.
You need to do it step by step. I can’t eat hot tofu in a hurry.
And the subsequent plot can also be changed with the adjustment of policies.
To be honest, it is still relatively relaxed now.
That’s why I changed the shooting mode.
That’s good too.
If you have nothing to do, you can still learn from One Piece.
Closed next week!
Su Yi nodded in agreement.
"Because it is shot by CCTV, CCTV equipment and funds must be used. If necessary, I can apply to the leader to suspend your work at Capital TV Station and go all out to complete the production and filming of "Cyclone" "
"No, I can be busy."
Su Yi thought about it, but it wasn't entirely because of 'diligence'.
Now that I have some achievements, if I use CCTV’s reputation to suppress local TV stations, the leaders of the TV stations will also be unhappy.
It is better to take the initiative to ask yourself, this is the safest way.
"It's a good thing for good young people to be busy with work, so prepare yourself and start as soon as possible."
Director Luo became excited.
Start shooting in the form of a pseudo-documentary.
And it needs magic modification.
The year 2000 when "Rush" originally took place has now been shortened.
This kind of script change is not too difficult. It can be repaired well by finding a screenwriter.
"Then let me think about the actors first."
The most outstanding person in "Hurry" is Gao Qiqiang.
Even the soul in this drama.
Zhang Songwen!
Su Yi's heart moved. It is now 2005. He is a vocational college student at Beijing Film Academy and has graduated.
Probably stayed at the school to teach.
It certainly won’t be too difficult.
·········
"Yang Mi, do you know Teacher Zhang Songwen?"
"Yes, he taught us acting."
Yang Mi nodded immediately.
If you have recommended monthly tickets, I will give you an extra update
(End of this chapter)