Chapter 96 broke the CCTV Capital TV advertising fee record!
“Ruo bamboo leaves grow in the south where the climate is hot, and local people like to use them to wrap a traditional food of the Dragon Kingdom.”
Seeing this scene, many students He asked eagerly.
“What is that, Mom!”
“Ruo bamboo leaves, used for making rice dumplings!”
Making rice dumplings?
Many young people who got the answer have already done science popularization on Tieba.
"That's not right! We don't use bamboo leaves to make zongzi! We use corn leaves! What nonsense is this show!"
"Nonsense, we use reed leaves!"
“Bamboo leaves plus one!”
As soon as it started airing, the ratings reached 20.3%!
After several episodes of precipitation, the program has become diversified and has a wider audience.
In addition, these two issues have the resources of CCTV, and the production is more sophisticated.
Discussions started on the Internet.
Some people argued for a long time. Seeing how many people supported the other party, they turned around and asked the elderly at home.
Many people followed and participated in the debate.
There are no short popular science videos in this era.
Baidu Encyclopedia doesn't exist yet - this was in 2006.
I can only rely on the Internet to search for some answers.
In the blog, many celebrities who have opened blogs have even posted articles.
"I have eaten bamboo leaf rice dumplings since I was a child, don't you?"
"Hey, who is the chief director? Director Su Yi! That's a person from Beijing! People in Beijing eat rice dumplings, who's family?" Not using Wei Ye? That’s authentic!”
“Upstairs, the chief director Su Yi is from the capital, and then he broadcasts the growing environment of Ruo Zhuye”
As soon as it started broadcasting, there was controversy. a lot of.
Su Yi looked at post bars, forums and blogs.
I feel happy in my heart.
This is the effect you want!
Old Wang next to him looked puzzled.
But he didn’t ask.
The program is recorded and broadcast, so it will not be affected.
"The locals use Ruo bamboo leaves to make rice dumplings, which has a history of more than 3,000 years!"
This sentence was given in the program.
After hearing this statement, many people could not sit still.
“Three thousand years ago? Didn’t you say that it was a festival of Bangzi Country before?”
“Yes, three thousand years ago, didn’t Bangzi exist yet?”
"I guess even if it exists, it has just been established. Gee, it's really amazing. As soon as it has its own culture, it's the Dragon Boat Festival!"
Many people complained online, but there are also staunch guardians.
“Don’t talk nonsense, our Dabangzi country has a long history, and the Dragon Boat Festival is also a festival for sacrifice.”
The topic has gradually become related to the Dragon Boat Festival.
But it is only on a small scale at present.
Because what most people want to see is food.
“Zongzi wrapped in Ruo bamboo leaves have a faint fragrance of bamboo leaves, but our country is vast and rich in resources, so it is not just bamboo leaves that make Zongzi.”
“There are also corn leaves from the Northeast. , Reed Leaves in the Capital"
This is a complete end to the previous topic.
“Before the Dragon Boat Festival arrives, Lao Zhang has already started a busy day.”
There are not many lines, and the routines are almost the same.
But I love seeing this cultural heritage!
The program itself is a food program, and it must be recorded in great detail.
“Salty rice dumplings, meat rice dumplings, roasted meat rice dumplings, spicy rice dumplings, yellow rice rice dumplings, honey cold rice dumplings, gray water rice dumplings, bamboo tube rice dumplings, and long rice dumplings.”
A detailed description of the program , how the rice dumplings are made in various places, using high-definition cameras imported from CCTV.
In the past few days, filming has also begun across the country.
These are documents issued directly by the General Administration, and CCTV is responsible for liaison. CCTV's connections and resources are very terrifying.
Propaganda is the mouthpiece, so CCTV occupies at least two-thirds of the system.
It was also with their help that Su Yi was able to complete such a large production in such a short period of time.
Today's program is completely different from the previous one.
Because this time the program was recorded more sophisticatedly and carefully.
They were all shot and recorded in different places, although they were all shot in accordance with Su Yi's requirements.
But after all, I didn’t take the photos alone, but in order to show the style of each place, I took the photos carefully.
A variety of rice dumplings, almost a three-minute recording.
That's nearly half an hour.
"What? Put meat in the zongzi? I admit that the bacon is delicious, but you must not put it in the zongzi! Because this is a zongzi!"
"Pull it down, put red dates in the zongzi. , candied dates, right? The glutinous rice itself is fragrant and glutinous, but if you add something sweet, I won’t be able to eat it!”
This time, the dragon country on the tip of the tongue was actually an eye-opener for everyone.
Because this is not the era of short videos for future generations to understand each other, almost any problem can be found out by just searching.
How many capable people are there who travel all over the country?
Most of them are similar to the third uncle in Su Yi’s yard.
There are a lot of people in this courtyard, but when I look at the tip of the tongue, they are almost all together because it is lively.
The third uncle stared at the screen, feeling a little shocked.
What he calls ‘traveling around the world’ is actually running around when war is raging.
To be more precise, it is actually begging for a living.
Who can give rice dumplings to beggars?
And who will tell the third uncle about sweet and salty rice dumplings at that time?
So he was shocked when he saw it, and he just grunted at the questions from other people in the yard.
Because it was also the first time for him to know.
·······
“Today’s program will probably be hotly searched and reported by newspapers, but isn’t Director Su Yi’s purpose to protest Bangzi Country’s application for World Heritage? Today’s program is Isn’t it off topic?”
The secretary of the General Administration said with some confusion.
"Hey, who can figure out this kid's thoughts? Look down - well, I guess I won't be able to buy rice dumplings today. I really want to eat a bite of bacon rice dumplings."
Hearing Director Wang's words, the secretary couldn't tell it on his face, but he secretly said in his heart: Bacon rice dumplings are the way to go!
The one-hour program is already halfway through.
Many people have already started looking for places that sell rice dumplings.
Those selling steamed buns were dumbfounded.
But it’s August now, and I think we’ll be able to buy mooncakes soon, let alone rice dumplings.
It’s already out of season, I’m not prepared at all!
Mr. Chen from Capital TV answered several calls and was scolded all the time.
But he could only bear it with a wry smile.
Who allowed himself to provide wrong information?
The filming has already been completed, why did you change it?
·······
“Eating rice dumplings is a must during the Dragon Boat Festival, but there are some interesting customs in various places.”
“Aunt Wang got up in the morning, put the garlic and eggs prepared in advance, boiled them together, and then put Eat some mugwort leaves! This way of eating can 'avoid the five poisons' and is good for your health!"
"Some residents in the Yangtze River Basin love to drink realgar wine!"
"And in Jiangsu and Zhejiang! In this area, there is a custom of eating five yellow eels.”
The picture sometimes shows attractive eels, and sometimes it shows local snacks.
The people watching were gulping and spitting, not knowing which bite they were craving for.
“The Dragon Boat Festival has a history of more than 3,000 years in our country, but do you know the origin of the Dragon Boat Festival and sacrifices?”
This is for the country of Bangzi!
"After the advertisement, please enjoy "The Dragon Kingdom in the Classics", Chu Ci. my country's first romantic poet - Qu Yuan!"
"I will show you in detail, the Dragon Boat Festival The causes and consequences of sacrifice! ”
Perfect!
The two programs are seamlessly connected.
“Wanglaoji herbal tea, delicious and not irritating!”
The ratings exceeded 20%, and most importantly, it also broke the advertising records of CCTV and Capital TV!
Because of the advertisements between these two programs.
No matter how long it goes, no one will change the channel!
It will be on the shelves tomorrow, and I hope you will place an initial order! Thank you very much
(End of this chapter)