Chapter 248: The downfall of the ‘Blue Blood Noble’, Sharon Stone was beaten back to her original form!
“Sharon Stone?”
The chairman of LV sat on the stool, his face looking very ugly.
What capital fears most is not bullshit face.
It is their interests!
He signed these spokespersons not because he was lustful, but because he wanted them to create benefits!
Who would have thought that we would lose money instead!
It directly wiped out a market with profits of billions a year!
No company can ignore this market!
“It was Sharon Stone who first said these remarks...and then a director from Dragon Kingdom initiated a blocking order in their film association!”
"Who is this director?"
The chairman gritted his teeth after hearing this.
"My name is Su Yi. He is a director from Dragon Kingdom who has only become famous in the past two years. He has produced many high-grossing movies. He is very famous in Dragon Kingdom. Although he is very young, he has already won the first place. The title of director!”
Su Yi?
This name seems very familiar!
"Has he filmed any movies?"
The chairman of LV always feels very familiar with him. There are definitely not many directors from Longguo who can go to Hollywood.
It is very rare to succeed in Hollywood and still get along well within the Dragon Kingdom system.
Even if it was not directed at them this time, it still severely damaged their vitality.
Manager Zhang from Longguo District had already reported that he was scolded by the general manager of Dior at that time and said that Manager Zhang was incompetent.
The relationship between Dior and LV is actually strictly a parent company and a branch, but Dior generally conducts independent research and development and promotion.
The two brands still have a certain degree of competition within the company.
But no matter what, it will ultimately make money for LV, so once Dior's business suffers a loss, their parent company will naturally be very concerned.
After all, the stars who signed contracts before spent a lot of money first.
Advertising is like this. It is almost like gambling, so many people would rather choose the more famous and more expensive one at the beginning than choose the cost-effective one.
"I haven't done much research on the movies he shot in China, but his works abroad are very famous. One is 12 Years a Slave and the other is Parasite!"
12 Years a Slave!
Chairman LV was stunned, and then even gritted his teeth a little.
LV is a top luxury product, I am afraid no one can deny this.
The company was established very early, in 1854.
At that time, the Dragon Kingdom was still between the two Opium Wars, and it was still the era of the Taiping Rebellion. ,
And since their establishment, they have focused on brand effect, which is high-end and luxury.
When you buy our products, you feel a sense of nobility!
In addition, when they first served the nobles, they were all made by hand, and some famous masters.
It is also the accumulation of time that makes it so popular.
The market in the Dragon Country has just opened, so it’s normal for them not to pay attention to it. Black people in the country had been marching in response to the movie 12 Years a Slave.
Later I saw the fuss for a long time, and found that the country did not give out money, and it was not as "righteous" as the Star Flag Country. If it did not give money, then just take it yourself. Anyway, it would not be in vain after a long day of hard work.
They don't dare to rob a bank. They can't get much of light luxuries like shoes, clothes and pants, and they might lose them after a few drinks.
So brands such as Chanel, LV, and Hermès have naturally become favorites.
It lasted for two full months. After the movie was removed from shelves in North America and the West, it slowly dispersed.
Dozens of LV stores were smashed, and later even warehouses and transport trucks were robbed.
The law enforcers also turned a blind eye.
It was a mess at that time. Whoever made these capital rich and wealthy would not be short of this little money!
But the chairman of LV has troubles that he cannot express.
Stealed almost $2 million worth of merchandise!
Don't underestimate this number, converted into Jackie Chan's national currency, this is higher than Liu Yifei's signing fee!
No one can turn a blind eye to such a loss.
This was only a loss in one place in China. At that time, the entire West and North America were trapped in zero-dollar purchases by black people.
This is all done by Su Yi, the director of Dragon Kingdom!
Can LV Chairman not be angry?
"The boss of Dior previously applied to me for a donation, but I refused. It was also because we suffered heavy losses this year. I didn't expect it to be used as an excuse now!"
He took a deep breath, although in his heart I am angry at Su Yi, but I am also thinking of a way.
“My suggestion is to make a symbolic donation, maybe a little less, such as one hundred thousand dollars, and then cut off the contract with Sharon Stone! Our business will recover!”
A shareholder said slowly, after all, the losses were all shareholders' money.
"What? This is tantamount to regressing from the people of the Dragon Kingdom! I disagree! It will even affect our brand! Our brand serves the upper class and the nobility! We would rather be from the Dragon Kingdom The market doesn’t want it! We can’t retreat!”
The chairman of LV said firmly.
“I think what the chairman said is right! Although our brand needs more countries to join in to create wealth for us, once it retreats this time, it will become a shameful top luxury brand! We We cannot give up the high-end markets in the West and North America just because of the Dragon Kingdom market!"
Another shareholder also said fiercely.
The first shareholder to speak sneered and showed no sign of weakness.
“If you use a bitch who shoots Category III films, does that mean it’s high-end? Although this is a matter for the Dior brand, it involves my dividends!”
The scene became chaotic, and several people laughed at each other.
In fact, everything you say makes sense, because the market in Dragon Kingdom has not been fully opened and is far inferior to the market in North America.
However, this year's income of several billion Dragon Kingdom coins was blown away by a strong wind.
And it wasn’t the people from the Dragon Kingdom who took the initiative to stir up trouble, it was Sharon Stone’s outspokenness that led to this result!
The capitalists are so noisy that their faces are red and their necks are thick.
But nothing came of it.
However, the first shareholder was weak after all. After a show of hands, almost no one stood on his side.
"You idiots! I want to sell my shares! Let's wait and see!"
Before leaving, the shareholder roared angrily, then slammed the door and walked out!
"Hmph! You are the idiot! Wait until you regret it! This time our brand will be a big seller in North America! Reorganize the brand immediately! Launch discounted products! Someone will buy it by then, and even make a profit Will be higher!”
The chairman of LV snorted lightly and didn't even take it seriously.
····
Su family.
“Wow, brother! Dior still hasn’t changed its spokesperson! Sharon Stone has arrived in China and visited Dior’s former residence. Not only our Dragon Kingdom, but the whole world is paying attention to this matter.”
Xiao Xuan looked at the news on her phone and said with some surprise.
Although a week has passed since this incident, the popularity has not diminished.
After the last time the international channel Observation Global broadcast the news, it caused great indignation.
Especially after Manager Zhang resigned, Su Yi asked the staff to organize things into a timeline.
Reprinted by many websites and news media.
On May 22, Sharon Stone made insulting remarks.
On May 24, Su Yi held a meeting of the Directors Guild and united with the Directors Guilds of the Mainland, Taiwan, and Taiwan to ban Sharon Stone. This move received support from various industries. Online video playback platforms removed relevant movies from the shelves, and Liu Yifei gave up Dior endorsement!
On May 25, Dior’s total sales in Dragon Kingdom dropped sharply. According to data from the commercial department, since Sharon was exposed as an endorser of Dior, the business fell by more than 50% in three days, and the number of returns There was a long line of people! On the same day, Warner Pictures announced that it had terminated its contract with Sharon Stone for the new American drama "Catwoman."
On May 26, International News broadcast relevant news on the program. Sharon Stone’s agent made a perfunctory apology, but Dior headquarters still did not take any action.
On May 27, Sharon Stone was photographed by reporters. She was smiling and visiting the former residence of Dior. She seemed to be in a good mood and was not affected in any way! On the same day, the movie channel played the 1960s foreign movie "Beautiful Prostitute"!
On May 28, Dior Dragon Country Regional Manager Zhang resigned and claimed that he had applied to the headquarters for donations to the disaster area, but was rejected.
Xiaoxuan is already in her fourth year of junior high school, which is the most nervous time. She has rarely come here since the beginning of the year, and Su Yi hasn't seen her for a while.
"Yes, this woman is really hateful! Is there nothing we can do?"
The second aunt also said angrily.
In less than a week, the effect is actually very good.
But seeing Sharon Stone smiling so happily makes people extremely angry.
But now, fortunately, there are no self-media spreading news blindly.
"This Manager Zhang has now joined a company in Star Flag Country, named Mary Kay! And he directly became the person in charge, and is now launching suitable products."
Su Yi shook his head slightly.
"I know this brand. It is not a luxury product, it can only be regarded as a high-end product!"
The second aunt suddenly said.
"This brand donated US$3 million to the disaster area. Only two foreign cosmetics companies donated. Pepsi-Cola only donated US$1 million."
Su Yi is very clear about these data.
Their charity organization has directly donated more than 400 million including the movie box office!
The movie box office is 300 million, and Su Yi’s charity is 100 million!
Of course, this charity is not Su Yi’s property alone, it also accepts donations.
"Chanel, Gucci, etc., no donations at all?"
The second aunt found it a bit incredible. Her family was in business. Although they were not an extremely wealthy family, they had seen some high-end luxury goods.
"No. Their profits are not high in Longguo. If it is a small car brand, it will care about the Longguo market, as well as some car brands in Deguo, etc."
Su Yi explained.
In fact, it is all related to interests. Only when there is huge profit will donations be made.
This is actually nothing, because donating money is also a kind of public welfare contribution.
Not only are they like this, but the merchants of the Dragon Kingdom are also like this.
But for people like Dior, they must be beaten resolutely.
Earn this money and don’t donate. No one forces you to donate. But is it a bit too much to insist on using people like Sharon Stone who have outrageous remarks?
“Yes, they are making our money and they still look down on us, then we won’t let them make it!”
During this period, under strong public opinion and pressure, Dior has been forced to suspend operations for rectification.
It was also in chaos because of the resignation of the regional manager of Longguo.
The Dior branch has sent people over, and after a short period of integration, it has come up with a lot of discounted products, hoping that more people will buy them.
Su Yi was still a little worried, but today's domestic news reports put Su Yi at ease.
“The Dior store, despite launching many discounted products, is still very deserted! The sales staff all wear masks, as if to prevent their faces from being photographed.”
In fact, this matter deserves public attention, but for CCTV 1 news, it cannot take up too much space.
After hearing this, the family breathed a sigh of relief.
Be sure to keep it up!
You must not be embarrassed at this juncture!
Let them hurt and let them get out!
In the future, other brands will be warned!
In the era before Su Yi traveled through time, there was often a lot of thunder but little rain, because there was a lack of influential people like Su Yi to do these things! Of course, there is only one person like Su Yi who has status within the system, has a good reputation among the people, and can get such a lot of attention.
"Turn to Capital TV, there will be an exclusive interview today."
Su Yi changed the channel.
The leaders were very satisfied with Su Yi's previous arrangements. The publicity leaders even met Su Yi in person to praise him. If it hadn't been for the previous natural disaster movie, he might be a national first-class director now.
But in fact, Su Yi secretly gained more reputation.
And this matter was completely handed over to Su Yi, which gave him great rights.
····
Capital TV, exclusive interview news program.
"The person in charge of Dior said: Our products should not be affected by a spokesperson from other regions. Although we have worked hard to eliminate her influence, such as removing the promotion of Sharon Stone in Asia. But we are still boycotted. We The daily rent in these shopping malls is a big expense, and the departure of some top salesmen has also taken away many of our customers. I regret this and am willing to donate to the disaster area through Su Yi Charity. Express our sincerity!”
This is a step back!
But it’s not enough, there is still a sense of luck!
It seems that such a brand is not needed.
In fact, it has nothing to do with Dior, and the matter does not have to be so big. After all, this is Sharon Stone's speech, but Su Yi wants to establish his authority through this incident!
Kill the chicken and show it to the monkey!
Su Yi even made bigger revelations. Things will not end like this!
The host Chun Ni had no expression on her face, and there was anger in her eyes.
“The people of the Dragon Kingdom must not be bullied, and the people of the Dragon Kingdom must not be humiliated. It was originally a simple matter, but Dior Company insisted on setting fire to itself and trying to confront the people of the Dragon Kingdom!”
Chun Ni The voice became louder.
"We don't need these luxury goods companies, but we must maintain our dignity!"
Many viewers were shocked.
Especially for those who have watched the earth-shattering speed rescue movie.
The figures buried under the rubble, those teachers, doctors, firefighters, soldiers, etc. who were exhausted and exhausted.
Do you think this is retribution?
"TMD, that's too much!"
"You thought this was hundreds of years ago? Bullying us casually?"
Some impulsive audience members began to curse.
The last piece of news from Capital TV completely ignited the ratings and the anger of the audience.
“Dior House, part of LVMH Louis Vuitton Group!”
This news was a complete explosion.
After the TV program was broadcast, it became a hot search term on the Internet.
“Is LV the same family as Dior?”
“Who are the spokespersons of LV?”
“What does LV sell?”
"What does blue-blood luxury mean?"
Many people are forced to popularize science because of recent events. Dior's bleak business in Dragon Kingdom cannot turn around.
But news about the parent company LV has also caught up! There is a new direction for fighting!
····
Faguo, the headquarters of Chanel.
"Hahaha! These idiots from LV always act so condescending! This time they are in trouble!"
Both are top luxury brands, although Chanel is higher than LV, but it is very important to open up the Dragon Kingdom market. , has never been as good as LV.
LV’s bags are very popular among the rich in Dragon Kingdom, from leather goods to cosmetics.
In fact, it is because of good marketing. Some of the bags produced by LV are just to fool the people of Longguo.
Chanel doesn’t say how strong it is, but it is still very cautious about its spokespersons.
Moreover, the Dragon Kingdom market is still very impressive, and the marketing is slowly rising, which also makes Chanel very coveted.
Which capital is not for profit?
Now that the Western market is weak, Dragon Kingdom's movie box office has suddenly surged, and there are obvious signs of economic improvement.
Once the middle class and the bottom economically have the time and money to enjoy entertainment, it proves that the top and top rich will have more money to spend on the collection of luxury goods!
This is a very good opportunity.
"A shareholder of their group wanted to exchange the equity of LV for the equity of our Chanel yesterday. Because their LV wants to compete with the hard steel market in Longguo! Idiot! After making some money, they really think of themselves as some kind of bullshit aristocrat! If you have money, you are a noble at all times!”
The chairman of Chanel laughed.
"Today's meeting is also to determine the strategic direction. We will go all out to enter the Dragon Kingdom market! The first step is to donate to Wenzhou! US$2 million! And US$3 million in supplies!" (Original plot, Please do not bring it in, it is not to whitewash a certain brand, but to attack Dior)
What a big deal!
Other shareholders were stunned. Although it was not a huge amount of money, it was still worse than one person’s endorsement fee.
But I didn't expect to be so decisive.
"Now LV is being boycotted by the people of Longguo! This is our good opportunity! The second step is to choose the spokesperson of Longguo District! The director named Su Yi is very crucial, he is the core of the whole thing! And I We have done an investigation and found that he is somewhat ambiguous with two of the girls, one is Liu Yifei and the other is Liu Shishi. LV chose Liu Yifei, and we can choose Liu Shishi!”
I have to say, this time! In a war where no gunpowder can be seen, Chanel is indeed very meticulous.
I have investigated many things, even some ‘scandals’, and I take them very seriously.
At the same time, it is not just Chanel that is holding an emergency meeting.
Several brands from the same luxury brand Itali are also gearing up to enter the Dragon Kingdom market.
Such as CK, Gucci, Versace, etc.
I have always been in the Dragon Kingdom before, but now Dior and LV are boycotted. The high-end market belongs to them, and no fool will not fight for it!
The war between capitalists is even more fierce!
Even the methods are more ruthless than Su Yi’s!
····
Su Yi Charity.
“Do you want to donate?”
The staff of the charity organization looked at the few foreigners and were stunned.
“We are the leaders of the Chanel brand——”
"We are Gucci"
The staff was a little confused because the donation time was actually a little too late.
Because half a month has passed since the incident, and the assistance team has all left.
All that's left is rebuilding.
Donate now?
Otherwise, they are all capitalists. If these luxury goods can survive for decades or hundreds of years, they all have their own methods.
Now that LV is blocked in the Dragon Country market, they immediately launched an analysis.
Su Yi is the main character, the soul of this incident.
And this charity is more transparent and gives them peace of mind.
This is all after investigation - if you want to spend capital, you must be very transparent.
"I'll call our general manager."
The staff hurriedly called Su Yi. Compared with the previous box office, the funds were not much.
But the person who came to invest has a special status. He dare not make a decision and must ask.
Su Yi stretched out after receiving the call.
These capitalists are a little earlier than they think.
No matter what the future fate of LV will be after this incident.
But he missed the golden stage of Longguo market!
This is the price!
There is no need to promote it yourself, these capitalists will analyze it themselves when the time comes!
····
Donations from major luxury goods instantly left LV alone.
As the chairman of Chanel said, it is very stupid to give up a promising market!
And the markets of LV and Dior were not small before, including cosmetics, leather goods, clothes, shoes, etc.
The market that has been managed for several years was instantly divided up by several other luxury goods that donated money!
And many celebrities have also received endorsement invitations.
Su Yi has been very busy these days.
"Senior, I think it's better not to speak for me. These capitalists may start talking nonsense one day."
Liu Shishi asked Su Yi out for dinner. This time it was for business. of.
The Sharon Stone incident has caused quite a stir recently.
Many celebrities are a little wary. Previously, a female celebrity wanted to replace Liu Yifei to endorse the Dior brand.
Now I am hiding abroad and dare not come back, and the Dior brand has plummeted in China, from high-end luxury to Goubuli.
Several foreign luxury goods companies want to sign Su Yi's "people around" to express friendliness.
Liu Shishi is one of them.
"Chanel Longguo District Cosmetics Ambassador. This is a pretty good title."
Su Yi recalled it slightly, and there didn't seem to be too much black material.
And after what happened with Dior, even if they have such an idea in the future, they will think about it.
"Senior, what you are saying is that I can speak for you?"
It would be a lie to say that Liu Shishi was unmoved.
The endorsement fee is high, and it can greatly improve your reputation.
"I just have a suggestion. It is best to add a clause when signing the contract that it must not violate the laws and morals of the country, otherwise all cooperation can be terminated."
Su Yi smiled.
I have been busy with this matter for a while.
"That's great! What did you say about Da Mi Mi's previous endorsement?"
Liu Shishi is a little curious about this matter. It is also an endorsement. Liu Yifei's new endorsement is Hermès, Gucci and so on are talking.
Liu Shishi was fine.
On the other hand, Yang Mi came over with excitement and almost cried when Su Yi told her.
Versace, Bulgari, Dolce & Gabbana.
Su Yi lamented at the time that he was born with a thunderous body.
"I have seen several people in charge of these brands who are not so friendly to the Dragon Kingdom."
Su Yi made up a little 'story' casually.
It can’t be said that these notorious brands have ever done more egregious things, right?
"That is impossible to cooperate with. This time I have seen our strength! The chairman of LV came to Longguo in person!"
"The chairman of Dior apologized in person, and Take the initiative to terminate the contract with Sharon Stone!”
“Sharon Stone apologized with tears in her eyes, but she is still not forgiven”
The collaboration in the American drama that could have been a hit has not happened! No more, and no more endorsements.
Someone calculated it and found that the loss was at least more than 10 million US dollars. This is just the minimum budget!
Liu Shishi looked excited, because this was a victory for the people of the Dragon Kingdom!
The chairman of LV finally lowered his arrogant head!
Because Bernard Arnault, the wealthy man from China who actually controls LV and Dior, is known as the father of luxury goods, his assets once even exceeded those of Musk, the president of Tesla.
This legendary figure, in order to save the Dragon Kingdom market, used the rights of shareholders to remove the current chairman of the board and personally served as CEO to handle matters related to LV and Dior!
And the first thing he did when he came up was to take down Sharon Stone!
(End of this chapter)