Chapter 278: Nezha: The Devil Boy is coming to theaters, rivaling Pixar Studios!


In fact, there are many film and television bases in Longguo, especially the most famous Hengdian.

The largest film and television base in the world.

It covers an area of ​​5,000 acres, and many famous movies were shot in Hengdian.

Many palace dramas are also filmed here, which is very famous.

And in fact, every film group has its own film and television base, but except for Hengdian, the others are not very large.

Hengdian was originally called the Hollywood of the East.

But this investment and construction is even more massive.

More than 3 billion planned investment!

Shanghai Film Group has spent a lot of money.

It is also the one with the highest investment among several film and television groups!

"Actually, this film and television base is based on the expansion of the old film and television base, and there is a lot of investment. I hope everyone will like it. Now that the film directed by Su Yi has been filmed, I hope everyone can support the film and Shanghai Film. Film and television base! ”

International channels are synchronized on all platforms. Except for neighboring countries, which are not reviewed as quickly, they are almost synchronized around the world and have been translated into most languages ​​​​in the world.

Originally, this is nothing. Not to mention that the ratings in other countries are very dismal, and the local advertising fees are not too high.

However, after Su Yi took over as the director of the Overseas Program Center, the ratings increased rapidly, and the domestic ratings even surpassed CCTV1 programs in certain periods.

At first, it was only watched by overseas Chinese. Later, after Su Yi filmed The Dark Knight, it became the number one movie in the world at the box office and received a lot of attention.

There are even many more foreign movie fans. Even if the entertainment industry in the West and the Star Flag Country suppresses Su Yi, Su Yi will be the world's number one director before The Dark Knight's box office is surpassed!

So the global ratings are still there, especially after the external network knows that Su Yi is the 'person in charge' of this TV station.

Cameron, who was preparing to release a movie in 2009, also took the time to watch this show.

Originally, he didn't have time to watch this "Nobody" show, but now it has become the number one box office show, so there are many things that need to be studied carefully.

Cameron has been waiting in front of the TV for a long time. He has not watched TV for a long time, let alone one about Dragon Kingdom.

After his Titanic reached second place at the box office, some people lamented that the Titanic of love was sunk in the face of the darkness of human nature!

Although it is a joke, it makes many famous Hollywood directors feel heavy in their hearts.

You know, this honor has never been given to a Chinese!

Whether it was a flash in the pan or not, it already gave them a sense of crisis.

Avatar is also about to be released.

The opponent is the founding of the nation!

Cameron's smile was a little bitter. This was not his intention, or even the publisher's intention.

But there is no way, China Film has just passed the review and the time has been selected.

Because when The Dark Knight was released, a large number of movies were withdrawn from the schedule, and then they were all squeezed into the Lunar New Year schedule, resulting in some unfair competition and box office stealing incidents.

The General Administration takes this matter very seriously, and the film’s schedule is not allowed to be changed for the time being.

So the two became rivals again.

Su Yi didn't care, because The Founding of a Republic is not a movie aimed at the global box office.

Cameron also knows, but what he values ​​​​is the market box office of Dragon Kingdom.

"Mr. Cameron, the director of Dragon Kingdom was only a temporary success, but he actually had such a great influence after returning to China. You must know that The Dark Knight is only a nomination for Best Supporting Actor and Best Actor. Screenwriting and costume design. There are no nominations for best director."

The assistant on the side looked at the TV with a frown and said with disapproval.

After all, Spielberg is still number one in the global box office rankings for directors, with a box office of an astonishing US$9 billion.

Second Cameron is US$6 billion!

Director Su Yi's total box office is still far behind, now less than 4 billion US dollars.

"I know what you are going to say, but how old is he? How many movies have he been in?"

In the world that Su Yi traveled through, Cameron had a good relationship with the Dragon Kingdom, and that was also Because his movies are always saved in the Dragon Kingdom market.

Su Yi's sudden appearance this time gave him a sense of crisis.

"Director, even with inflation included, the number of viewers of your Titanic film still exceeds that of The Dark Knight."

Cameron shook his head at the assistant's compliment.

Only incompetent people think about these things. For a director, in addition to winning awards, it is the box office!

And the box office is actually more important here - as for winning awards, they don't value it that much.

In summary, box office is the most important thing.

Even if you are the king of bad movies and your box office is ridiculously high, your worth will be high!

Take Chen Kaige and Jia Ling of later generations as examples, who cares so much about the Palme d'Or? People who don’t pay too much attention to these things will only look at the box office receipts!

Cameron shook his head and did not continue the discussion.

Instead, I watched the programs on Longguo International Channel.

This is the first issue.

The film and television city built by Shanghai Film Studio is so spectacular.

This proves that Longguo is beginning to take movies seriously.

This time it is not just a box office collision with the founding of the People's Republic of China.

There is also a dispute over two animated films.

"Up" and "Nezha: The Devil Boy Arrives"!

····

TV station.

Director Sun and Director Zhuo were also watching the program, with smiles on their faces. They were Su Yi’s direct leaders. As soon as the program was broadcast, both of them were in a good mood. .

Not only the ratings are high, but overseas advertising fees have also increased a lot. Director Zhuo is in charge of news media and international channels. He was a little surprised when he looked at the overseas data.

Some overseas ratings actually reached 2%-5%!

You know, before Su Yi served as the director of the Overseas Program Center, it was only 0.5%-0.7%!

"Director Su is always so miraculous. The GDP brought by the tourism industry has also increased by 20%!"

Director Sun watched the program and knew that a wave of events would come next. Travel craze.

The previous popularity of Dianzhou is still there, but there are too many people, and the tourist attractions can’t bear it.

In a broad sense, they are all propagandists. Naturally, they all know the power of propaganda, but they did not expect it to be so shocking!

Any program can drive hundreds of millions, or even billions of growth!

"Lao Zhuo, the annual revenue of the tourism industry in 2007 was 1.08 trillion! We conservatively estimate it to be 1 trillion in 2008."

Although Director Zhuo and he are both deputy directors of the publicity department, after all, They are also the leaders of other departments, and they don't know too much details about some data.

But Director Zhuo is a little puzzled. Logically speaking, isn’t it getting better every year?

After all, the current development trend of Dragon Kingdom is very good.

"The economic crisis in the Star Flag Country in 2008 still affected us to some extent, so it would be good if we can maintain it."

Director Zhuo frowned slightly. He didn't know about the tourism and cultural departments. However, he had read several articles from the People's Daily at that time.

“After Director Su’s exposure, he launched a new business model. The tourism turnover in 2008 actually doubled! 2.7 trillion!”

If Director Sun hadn’t said this data Yes, Director Zhuo didn’t believe it.

2.7 trillion?

Is the level of consumption so high?

“It turns out that it’s not that people don’t have money. It’s that they are afraid of spending money! The so-called good things don’t go out and bad things spread thousands of miles, just like Dianzhou’s previous reputation. Even after it was exposed, it still went its own way. It was us who rectified it It’s too late, but Su Yi’s propaganda is very powerful.”

Director Sun smiled.

Seeing such achievements, the leaders above approved Su Yi to become the director of culture and tourism publicity.

As for Su Yi's movie, the international channel has more programs, and culture and tourism can also be promoted here!

Everything is covered!

A natural talent for publicity.

The two looked at each other, feeling very satisfied.

“After the founding of the People’s Republic of China, Director Su Yi will be treated as deputy director.”

Director Sun suddenly said something seemingly irrelevant.

“Yes, the treatment has been improved, and the place needs to be moved. The international channel has already achieved very good results, and it’s hard to say where it will go by then.”

Vice Department-level remuneration means that the position can be further promoted.

This matter is no longer a secret. When the documents from the propaganda leadership reached Director Hu, it was announced that this matter had actually been completed.

“Talents are talents wherever they go!”

The two sighed.

·····

2009, June 19.

“This animated movie is written by Su Yi!”

“However, “Up” is an animated movie from Pixar Studio!”

"Yes! Pixar's animated movies are all classics, such as "Finding Nemo" and "The Lion King"!"

The Internet and the media were very lively on this day.

Nezha: The Devil Boy Comes to the World, invested by Enlight and Shanghai Film Industry Corporation, was finally released after being delayed for half a year.

And the opponent is Pixar!

As if everything was arranged, Chairman Ren of Shanghai Film Group even went to the General Administration in person because of the release. He believed that this was too passive and could not maximize the interests of the film. However, the General Administration previously rejected the request to reselect the release date of "Avatar", so naturally it cannot be so partial to domestic movies.

So all this seems to be fate.

The chairman of Enlight Media and the chairman of Shanghai Film Group are paying attention to this matter. The chairman of a private and state-owned enterprise knows the significance of this animated film.

But even with Su Yi's promotion, Pixar is an old film and animation studio after all, and it still has a lot of fans.

“Sister Shi Shi! I’m here!”

Xiaoxuan held Xiaoyi's hand. Su Yi's two sisters were now very good with Liu Shishi.

It is not so difficult to buy movie tickets this time. As a die-hard fan of her brother, Xiaoxuan has already 'asked for leave'.

Liu Shishi wore a black mask and was dressed very low-key.

"You guys came quite early - you want autographs again?"

Liu Shishi looked at the notebook handed over by Xiaoxuan and Xiaoyi and smiled helplessly.

"You are the goddess of our generation! Especially after becoming a travel spokesperson! You don't know how miniscule the boys in our class are!"

Xiao Xuan took Liu Shishi's hand and whispered.

"This is your brother's credit. If it were another female star, she would be popular."

Liu Shishi is a little embarrassed. In fact, she is used to facing praise from fans.

But after all, Xiaoxuan is not an ordinary child. There are many only children in this generation. Xiaoxuan and Xiaoyi are almost like Su Yi's biological sisters.

Su Yi is very busy, and it is actually difficult to be alone with the same girl for a long time.

The last time I visited a film and television base, it was only a short stay, and more of it was filming movies.

Liu Shishi's role was very small, and one scene was completed in a few minutes.

It doesn’t even take long to put on makeup.

Liu Shishi knew that Su Yi was very busy at work and was doing big things.

Su Yi now has freedom of wealth, and what he is doing now is either for public welfare or for tasks within the system.

Others don’t know, but Liu Shishi knows how influential Su Yi’s program is!

Maybe a rumor, or even a rumor, can increase a company's market value!

Her father's previous business was a small one. Ever since he invested in soldier assault when Su Yi was in the most difficult time, Su Yi has repaid every drop of kindness.

Natu’s dolls, and this time Nezha’s Demon Boy comes to the world, all have the right to make peripherals.

Liu Shishi's father is also betting - or in other words, he firmly believes that Su Yi can make this animated movie a hit! It's impossible to do business if you don't have vision.

We even got a loan from the bank and made it in advance.

In this atmosphere, Liu Shishi knew that his current achievements were not entirely due to himself, but were contaminated by Su Yi's light.

So when Xiaoxuan said this, Liu Shishi calmly said yes.

Is there a shortage of beautiful women in the entertainment industry?

Is there a lack of someone to act as a spokesperson within the system?

While waiting for the movie to start, Liu Shishi signed autographs seriously.

"Sister Shi Shi, don't sign when you're tired. You have a lot of things to do now."

Xiao Xuan felt a little sorry.

A small book that is not too thin, with basically every page signed.

"It's okay, just call me sister. I can still help with this little favor - where is your brother?"

Liu Shishi asked pretending to be unintentional.

"There have been meetings during this period, and it seems to be about the promotion of the founding of the People's Republic of China."

Xiao Xuan whispered. In fact, she only heard a general idea and didn't know the details.

Liu Shishi nodded, feeling inexplicably relieved.

"The ticket checking has started, let's go."

Liu Shishi held one by one.

Xiao Xuan was satisfied and sighed secretly in her heart, when can she call her sister-in-law?

·····

“Hahahaha!”

The movie theater has already begun to burst into laughter.

The animated film Nezha: The Devil Boy Comes into the World is not only a breakthrough in the style of painting, but also full of special effects. The plot inside is even more attractive.

Most people have read the story of Nezha, especially today’s children, who have heard it almost since they were infants and toddlers, and the story is even more familiar to them.

So this ‘magic reform’ plot is very important!

To be precise, it is not a magic modification, but a comic modification, which adds a lot of funny elements.

"Wow! The effect of 3D animated movies is better!"

Xiaoxuan was very happy and engaged, and so was the audience in the cinema.

Not only the children, but even Liu Shishi found it very funny.

In fact, the so-called animated movies are not attractive, and they cannot be compared with the name Disney.

But with Su Yi’s name, at least the audience will give this movie ‘a chance’!

The movie is both funny, tragic, and even has high-octane moments!

"The sun and the moon are born together! Thousands of souls are reunited!"

"Emergency is like a law!"

Looking at the man who was naughty at first, but longing for recognition in his heart. After the little naughty boy turned into a devil boy, the atmosphere was instantly filled.

The hot wheels with splashing fire, and the flashing fire-tip spear, Hun Tian Ling automatically moved around her body without wind.

This moment of explosion made the audience completely excited.

"Go to hell with your bird's life! My fate is up to me! Whether it's a demon or a fairy——"

"I have the final say!"

That person in the picture The confrontation between ice and fire, the courage to fight fate with all your strength, and the three-headed and six-armed special effects made the entire cinema very quiet, but no surprise, almost everyone clasped their hands and had excitement on their faces.

The shock of the times is here again!

Although the picture is not as good as that of later generations, it has reached the level of Hollywood animated movies.

After all, Warner’s technology investment gave sky-high dividends.

At the beginning, the chairman of Enlight was a little hesitant, because Warner wanted a lot, and animated movies were a waste of money. To be honest, it was better to invest in live-action movies.

But with Su Yi’s support, Chairman Guangguang gritted his teeth and agreed.

One part Kung Fu Panda, one part Nezha: The Devil Boy Arrives.

The Rays' liquidity was almost wiped out.

Especially in this film, Nezha's Demon Boy Arrives. In the battle between Nezha and the dragon, the collision of 'ice and fire' and the instantaneous gasification effect are worth the money!

This time the staff of the Nezha project team also came to the cinema.

Seeing the excited and excited expressions of the people around them, they breathed a sigh of relief, and then their eye circles became red.

Producing such a big project is not that simple.

How many days and nights of overtime work, how many sufferings of hitting bottlenecks

“It’s so exciting! I have to hold back even if I want to go to the toilet.”

After Nezha became a demon, he stabbed his father with the gun , after being blocked by Ao Bing, it was like a huge firework, making people reluctant to look away.

Due to funds and technology, 3D was not used throughout this time, but all special effects were used in the fight!

The martial arts of the Dragon Kingdom may be powerless in the face of hot weapons, but it eventually developed into an attractive culture.

Chinese Kung Fu has become a special feature.

And in this animated movie, it is also vividly displayed.

Every frame and painting are stunningly beautiful and touching.

This time "Up" is also a strong opponent.

The plot is also very good, but it is a pity that we encountered Nezha who can reduce the dimensionality and strike!

You know, most of the animated films in the North American market are fairy tale adaptations and fantasy series.

Although Nezha does not meet the mainstream market, it still has a lot of fighting effects that attract the North American market, as well as those advanced lines.

The movie ended soon.

“It’s over? This is too short!”

“Yes! What’s going on!”

Many viewers were still unsatisfied, even reluctant to leave, and the three consecutive easter eggs at the end of the movie also made the audience look forward to the next animated movie even more.

····

Longguo Media.

"A turnaround for domestic animated films?"

"A box office hit! A win-win situation for Enlight Media and Shanghai Film Industry!"

"The box office is not as good as Up! After all, Up has the impression of Pixar Studio!"

"The movie will be released simultaneously in various Asian countries today!" (End of Chapter)
< br>

Previous Details Next