Chapter 382 Kuaibo.com makes money
Davis didn’t expect that he could make a fortune by supporting the purchase of genuine products.
This shows that it is right to support the genuine version!
In the future, we must strongly support genuine products and protect intellectual property rights. This is the political correctness of administrative agencies and enterprises.
Davis has already begun to plan whether he will also promote YouTube’s support of genuine business after returning to the United States!
That's a big deal.
No, no, no, I am doing this entirely to promote the genuine business and protect copyright.
This is beneficial to the copyright owner, it will combat competitors of the website, and maintain market fairness. This wave is a win-win-win situation!
John is really a business genius. I will cooperate with him more in the future and increase our efforts!
Davis is happy from the bottom of his heart now.
Although he has become a billionaire in his last cooperation, who would think that he has too much money?
“We at Microsoft have always supported the protection of intellectual property rights!” Davis picked up the coffee cup again and said loudly, “Mr. Bill Gates has reiterated this many times!”
"As a subsidiary of Microsoft, YouTube should stand unequivocally on the side of copyright owners and actively take actions to protect intellectual property rights!"
Qin Shaoyan also smiled and clinked a drink with the other party, "Well said, it should be Support genuine products more. To purify and rectify the barbaric market, we should start with me!”
The two looked at each other and laughed.
"John." Davis thought for a moment, "What should we do next?"
"Sign the copyright contract first." Qin Shaoyan replied, "Then we will hype it up and build momentum from public opinion. , promote Yiku.com as a typical enterprise that supports genuine products.”
“This will pave the way for subsequent public opinion and increase the impression points of administrative agencies, film and television drama companies, and TV stations. After all, their interests are harmed. It’s good for them to protect copyright.”
We must fight against each other and make many friends.
This is the real story!
Clarify all the stakeholders so that they can be tied up easily.
As long as public opinion builds momentum, relevant interest groups will naturally follow suit. If they see that the benefits are large enough, they will work harder.
Film and TV drama companies may not have enough influence, but TV stations are different. They are public institutions and belong to the radio and television management department.
Pirated resources on the Internet have really harmed their interests.
That is to say, the scale of the Internet is not large yet. The number of netizens watching videos is too small compared to the number of TV viewers, and the basic base of TV viewers has not been touched.
But if they find it beneficial to push video websites to buy copyrights, then the situation will be different.
It is an open secret that certain people within the TV station and people from the video website colluded with each other to make huge profits from the copyright fees.
Why video websites suffer serious losses has a lot to do with the huge sums of money purchased for copyright fees.
The three giants of Aiyouteng competed with each other in the era, and the copyright fees were rolled up.
At the same time, in order to make money, relevant interest groups deliberately raised the copyright price, and divided the money together.
In another world, in 2014, the former general manager of Penguin Video Department was also sued by Penguin for corruption after he resigned and joined Alibaba.
In 2018, President Youku, a subsidiary of Alibaba Entertainment, was arrested.
Administrative units are also indispensable. For example, the corruption case of purchasing dramas in Suzhou was exposed, more than 10 senior executives were investigated, and more than 30 film and television companies participated in bribery, including many listed companies.
The purchasing departments and advertising departments of major TV stations are the hardest hit areas.
After major Internet companies entered the video website track, they set off a battle for content copyright. Generous copyright purchases were very frequent, with annual copyright fees alone amounting to tens of billions.
Film and television works are popular cultural products. It is difficult to form a standardized and mature film purchase system, and it is impossible to use tangible evaluation standards to evaluate the quality.
There are no specific quantitative standards, there are various opaqueities in the purchase and sale process, and the buyer's decision-making power is concentrated in the hands of a few people.
Platforms have a lot of room for autonomy when buying dramas. Corruption will inevitably spread to video websites, and they have become the key "public relations" targets of film and television companies.
Whether it is Alibaba or Penguin Video, when signing a contract with a partner, they usually include an "anti-bribery and anti-corruption agreement" or a related letter of commitment. The fight against corruption seems to start from the source of the cooperation.
However, it is still of no use.
In fact, 30% of film and television companies have bribery problems, and the remaining 70% do not want to pay bribes, but simply cannot find a way.
So sometimes corrupt people may ask for kickbacks, but more often than not, film and television companies take the initiative to offer kickbacks as a thank you or as a stepping stone.
After hearing that he could bring the TV station together, Davis became obviously excited.
Although he does not understand the situation of Chinese TV stations, he knows that no matter which country it is in, TV stations have a very large say in public opinion.
If you want to build momentum through public opinion, you must have TV stations involved.
What's more, TV stations are also stakeholders in copyright matters.
With the TV station as a friendly army, we are more sure of this matter.
Davis could no longer sit still. He put the coffee cup back on the table, "I will immediately send an email to BOSS and tell him about this plan."
"First Don't worry." Qin Shaoyan waved his hand, "We still have some details to optimize." "It doesn't matter." Davis doesn't care about the details, as long as he can come up with a plan to please the boss. Bill Gates doesn't care about details. He only cares about whether the people below are doing a good job.
Davis had already stood up, "Tomorrow I will send someone over to discuss the details of purchasing the copyright with you. John, let your lawyer work overtime to draw up the contract. The headquarters still needs to review it. ”
Qin Shaoyan then remembered that he could not sign the contract now and had to let the other party’s legal department review it first.
"Can we sign a contract before next spring?" Qin Shaoyan asked.
“No, no, no, although they are indeed not very efficient, they are not that exaggerated.” Davis smiled, “I still have friends in the legal department, and I can mention it to Bill. , let them speed up the process and complete the review next month.”
Davis left with a satisfied smile, he wanted to get the matter done quickly.
After all, one more day of delay will mean one more day of loss of interests for the copyright owner.
Qin Shaoyan called Xiong Xiaoge immediately, "Mr. Xiong, let me tell you some good news."
"Except for the listing of the campus network, I can't think of any good news for you. ." Xiong Xiaoge said a little tiredly.
“Qvod.com has made money!” Qin Shaoyan said happily, “Isn’t this good news?”
"Huh?" Xiong Xiaoge was a little surprised, "You are finally going to add ads on Qvod.com?"
"No, no, no, adding ads is too low-level." Qin Shaoyan corrected.
"Then how do you make money?" Xiong Xiaoge was also a little puzzled, "Can't we start charging membership fees?"
"I shared the copyrights of the film and television dramas I bought from Qiaobo.com with "Yiku.com" Qin Shaoyan said with a smile, "Fifteen million US dollars in annual copyright royalties." "How much?" Xiong Xiaoge was shocked, "Fifteen million US dollars?" ! ”
"That's right." Qin Shaoyan emphasized again, "It's fifteen million U.S. dollars."
"Davis, who is in charge of YouTube business, just agreed personally, and we have already started drafting a contract."
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As soon as Xiong Xiaoge heard that it was Yiku.com, he immediately believed 90% of the matter.
Only Yiku.com can do this. After all, it is a foreign-funded company, and now it has embraced Microsoft, so it can be said to be rich and wealthy.
Using copyright as a stepping stone to open up the Chinese market is indeed a good move.
What surprised Xiong Xiaoge was that just two days after he and Qin Shaoyan talked about making money from Qvod.com, Qin Shaoyan immediately handed him a satisfactory answer sheet.
Xiong Xiaoge’s previous talk about Kuaibo.com’s profitability was not a warning, it could only be said to be a vague persuasion.
After all, video websites cannot keep burning money without seeing profits.
Then Qin Shaoyan backhandedly told Xiong Xiaoge with practical actions that it was not that Kuaibo.com could not make money, but that Qin Shaoyan did not like to make money in conventional ways.
What surprised Xiong Xiaoge even more was that Qin Shaoyan actually made money through copyright.
When Qin Shaoyan bought the copyrights of film and television dramas on a large scale, many people didn't understand. Even though video websites are very expensive, they still had to spend a lot of money to buy the copyrights and still insisted on the original strategy. Isn't this stupid?
Now I finally understand that I am not stupid, I am still one step ahead of my peers.
Xiong Xiaoge sighed: "Mr. Qin, in the Internet industry, you will definitely be the most successful entrepreneur, and your future achievements will never be worse than Ding Sanshi and Zhang Chaoyang."
What I’m saying is, if I can’t compare to them in the future, why should I bother with it?
However, judging from the current Internet situation, Xiong Xiaoge’s words are already high praise.
Qin Shaoyan said very perfunctorily: "Thank you Mr. Xiong for the compliment."
"But I have to tell you something first. Of the fifteen million US dollars, Qvod Network actually only has a profit of ten million "
"We have to spend five million dollars a year on public relations expenses."
"This is no problem." Xiong Xiaoge doesn't care at all. This kind of thing is normal for him. Don't ask who the money is for.
“But don’t worry, Mr. Xiong, in two years’ time, the copyright fees for film and television dramas will increase across the board, and it will be more than fifteen million US dollars by then.” Qin Shaoyan said seriously, “And I have already Yiku.com has discussed it and we will work together to actively promote the legalization of film and television content on video websites.”
"We will use two to three years to allow Qvod.com to obtain more genuine resource partners. By then, the annual copyright licensing fee alone will be enough to cover the operating costs."
"Very good. Mr. Qin, just go ahead and do it." Xiong Xiaoge instantly became happy, "I fully support Mr. Qin."
Xiong Xiaoge hung up the phone happily.
Qin Shaoyan's performance was much more mediocre. In his opinion, it was only fifteen million US dollars. It was indeed a big sum of money for him personally, but it was a drop in the bucket for the video website.
But this is a good signal to investors, after all, it must provide investors with emotional value.
Let them believe that it is easy for Kuaibo.com to make money, at least it will not suffer too much loss.
Otherwise, how could they continue to invest money confidently and boldly?
(End of this chapter)