Chapter 460: Hard pressure, if there was only one award
Hua Yi's "Tai Chi 2" is here.
Wang Zhonglei led Feng Delun and others to conduct a deceptive propaganda in front of the media, which was a bit eager for quick success.
""Tai Chi 1" is like a arduous experiment and sowing process, and "Tai Chi 2" is the time to reap the rewards."
"Unlike the previous one, "Tai Chi 2" It is an IMAX3D blockbuster, not to be missed! ”
"It doesn't matter if the general audience has not watched "Tai Chi 1", it will not affect the viewing of "Tai Chi 2"."
"We guarantee that this one will definitely be more exciting than the first one, and the box office will definitely be better, because the protagonist It’s Feng Shaofeng!”
……
I don’t know what the audience thinks, but almost everyone in the industry is not optimistic about Huayi’s “Tai Chi 2”.
Even the movie promotion seems so perfunctory, careless, and without any highlights, just like the plot of "Tai Chi 1". How many viewers can this "fool"?
Just mentioning Feng Shaofeng's name and replacing him as the protagonist will lead to better box office? Are you kidding me? Do you think he is Zhou Xingchi?
Many people in the industry can tell something from Huayi's emphasis and intensity on movie promotion.
In fact, Wang Zhonglei and others do not have much confidence in this sequel, or even have no confidence at all.
......
Media reports and online audience comments slapped Hua Yi hard in the face and tore off the fig leaf.
"The box office of "Tai Chi 2" on the first day was 8.2 million, lower than the first film..."
"The 3D effect is extremely poor. There is no difference at all whether you wear special glasses or not, and it does not affect viewing at all."
“Liar, idiot, refund your money!”
“What kind of rubbish director and bloody plot is this? In the name of ‘hero’ and ‘protecting the family and the country’, in the end, you actually put your hope in The Qing court’s just law enforcement! Begging them to punish the Western powers?”
……
The first domestic film in November was released for two days, and it just predicted the ending of the movie.
"Hua Yi has obviously been prepared for a long time. At this time, all publicity resources have been transferred to "1942", which is released for the Lunar New Year at the end of the month."
No need for Yue Jun to say more. , Lin Nan has seen the news.
At the moment, there are all drafts of "1942" outside, which is known as the modern epic blockbuster.
In Feng Xiaogang's words, "Pi", "The King's Feast", "囧", etc., these movies of the same period are not taken seriously by him. "Four Two", full of confidence.
"It's understandable, but you don't need to pay too much attention to it.
Xu Zheng's movie promotion can be stepped up. The Lunar New Year festival is a mess."
Lin Nan asked, minding his own business. road. Sometimes, good movies and high box office are not necessarily equal.
“Well, I’ll make arrangements later.”
Lin Nan’s thoughts drifted to the Golden Horse.
In more than two weeks, the film festival is about to start, and this is what he is most concerned about this month.
…………
The start-up time of several China Film companies has been advanced to the beginning of the month.
A document titled "Notice on Adjusting the Account Sharing Ratio of Domestic Films" shocked the entire domestic film industry.
The five major distribution company alliances, China Film, Enlight, Bona, Huayi, and Star America, unilaterally and forcefully "issued notices" to all theaters.
It is not an application or negotiation, but a notice and an order.
The content of the document was published online by the media. The core requirements are:
"1942", "The King's Feast", "囧"..."The Grandmaster" and other 9 domestic movies, the box office split ratio between the distributor (film company) and the theater chain must not be less than 45%: 55%"
The entire industry seems to be welcoming! There was a sudden big earthquake.
The distributor used the Lunar New Year movie as a bargaining chip and took the lead in putting pressure, and the production industry immediately supported it.
This year’s battle is many times bigger than last year’s!
Because this means that the middle and upper reaches of the film industry are simultaneously attacking the downstream theaters.
Maybe he was provoked again and again, which aroused his anger.
Originally everyone thought that the theater chain would continue to compromise as it had with Zhang Weiping, but this time everyone guessed wrong.
This time, the theaters took a very tough stance and resolutely rejected the notice from the publisher.
All major media are paying attention at all times, and everyone in the industry does not care.
"Director Lin, we happily accepted your bets twice and we all cooperated very well. But this time, it is a bit unethical to launch a cold arrow and carry out a surprise attack?"
Lin Nan originally thought that the first one to contact him would be Wanda, but he never thought that he had guessed wrong, and the first one was actually Dadi Cinema.
After several interactions, we all have contact information and are considered acquaintances.
“This is an industry matter, I am a part of it, and I can only tell you this now.
For example, if all other theater chains have made a decision and want to act in unison, can Dadi Cinemas refuse? "
Lin Nan said with a chuckle, it is impossible for the other party not to understand what he meant.
Business matters are official matters, and personal relationships are personal relationships. You can make it clear now, but you will still be friends afterwards.
The other end of the phone was quiet for two seconds, and then responded:
"Understood, but I also want to give Director Lin the right word. There is no way we will withdraw this time, at least for large theaters. Definitely not going back. ”
Yes, if you withdraw once or twice, you will get cake and meat.
For theaters, not all movies can make the whole cake bigger and achieve a win-win situation like Lin Nan's movies.
Most movies will be split by you. One bite is one less bite for me.
……
Feng Xiaogang, Chen Kexin, Wang Jing, Lu Chuan, Xu Ke……
Led by more than a dozen directors, directors and producers in the industry have come forward to speak out, hoping that theaters will make concessions to alleviate the pressure caused by rising production costs.
The result is that everyone is ignored and does not receive any response, because the status is completely unequal, what is there to respond to?
"Lin Nan, another call came."
"Tell him I was taking a nap and yelled no...forget it, give it to me."
Lin Nan frowned and took the mobile phone handed over by Liu Yifei.
It’s from Xu Zheng!
During the past two days of movie promotion, he has been questioned about the distributor and theater chain, because "囧囧" is one of the bargaining chips.
Although he is the director, he doesn’t know anything, and it’s not convenient for him to express his opinion. However, he still has to do publicity. This problem cannot be avoided.
"Well, no problem, just say you don't know anything and push it to the company..."
Lin Nan hung up the phone and leaned on the sofa. His head hurt.
He was roped into the boat by Han Sanping and others, and he was also the first director and film and television company owner in China to successfully bet against theaters twice in a row.
A large number of people in the industry called him to ask questions and get information. It's not good to not even answer the phone. Once I answer one, I can't stop. It's very annoying.
Cold and smooth fingers were pressed on the temples, which felt very comfortable. There was also a faint fragrance lingering on the tip of the nose, and the hair was brushing against the cheeks...
Lin Nan did not open his eyes, enjoying it quietly. After more than ten minutes of Miss Liu's "service", I became increasingly sleepy.
"How is it?" A clear voice sounded.
"Well, it's very comfortable, that's all." Lin Nan grabbed Liu Yifei's hand and asked her to sit back on the sofa.
"Eh? Where did the book come from?"
Lin Nan accidentally glanced at a new book on the table and asked.
I saw Liu Yifei smiling and shaking her head, "Everyone in the class has received it. It is a book written by Yanyan, a preface to Chen Dao's masterpiece, and it will be on sale in Shanghai in the past two days."
"Awesome!" Lin Nan exclaimed.
During the filming of "The Famous Four", he went out to sell a new book, or was he in the magical city?
It seems that Wang Jinghua has helped Jiang Yiyan resolve all the pressure from Sun Li and Hairun.
"Or is it the preface to Chen Dao's famous work? Tsk tsk..."
Lin Nan couldn't help but joke that the "dad" in the play many years ago was also very good outside the play. Use it.
Liu Yifei rolled her eyes at Lin Nan, knowing what he was teasing.
Zhu Yawen was very boring at the beginning. She often told Lin Nan, Luo Jin and others some gossip, including a lot of gossip about Jiang Yiyan. How could a man be such a bitch? .
…………
It was very noisy outside.
Thirteen theater chains, led by Wanda and New Film Alliance, issued a joint statement: If the distributors insist on increasing the share ratio, they will not screen these 9 movies.
The five Chinese film studios also did not back down: If they don’t agree, they won’t supply the film.
The Film Bureau once again stood up and called on both parties to sit down and negotiate a solution. As a result, both sides expressed their stance at the same time and refused to accept negotiations.
The filmmakers, directors, and actors in the circle were all dumbfounded.
Good guys, it’s the first time that the film bureau’s reputation has been rejected and it’s difficult to use.
......
"Director Lin, if we really can't reach an agreement in the end and both parties insist on not backing down, what about "囧囧"?"
As the chief steward of the company, Yue Jun must be concerned about this issue and his responsibility.
Lin Nan smiled helplessly.
What can he do now? You can't just tell Han Sanping and Wang Changtian that you won't participate in "Thailand"?
“To put it bluntly, it’s not that you don’t know the way the Chinese people do things. It’s impossible not to leave no room for it. They are all old foxes with hundreds of scheming minds.”
Lin Nan complained that he was actually not worried about "囧".
With his weight in theaters, "囧" will not be beaten to death with a stick.
Lin Nan remembered Lu Zheng’s invitation. He looked at Yue Jun and ordered:
“You can go to the premiere of “New Mom Love Me Again” on behalf of the company. "
"Huh? Okay, Director Lin." Yue Jun responded.
As the saying goes, foreign monks like to chant sutras.
Jing Tian's movie was shot by a South Korean director, and the post-production process was also done there, so there are plenty of publicity stunts at the moment.
After all, South Korea and island countries have always made very good literary and romantic films and have a good reputation.
…………
The "Tiny Times", which has attracted the attention of a large number of netizens since the project was established, has officially started production.
Not to mention, the film’s launch conference was very grand.
Mainly because of this little "director", the topic is very high, and most of it is negative. Plagiarism, showing off wealth, and having bad views are all minor...
Anyway, people in the film industry are like Treat this upcoming "Tiny Times" movie like a joke.
If just anyone could become a director, wouldn’t that make everyone look inferior?
Among the actors, Yang Mi is the biggest and is surrounded by reporters from almost all media. "Mimi, Director Yue Jun said that "Tiny Times" was a movie you took on yourself, not the company. Is it true?"
Yang Mi didn't think too much and nodded with a smile, "Yes, but I still have to thank the company for the cultivation, otherwise Director Guo Jingming might not come to me, haha..."
Other actors nearby, Very few people cared. They looked at Yang Mi with more or less envy.
"As far as we know, your agency contract with Shanhai Media is for three years, and now there are only five months left. Are there any talks about renewing the contract?"
Upon hearing this question, the expressions on the faces of Yang Mi and Zeng Jia stood still for a moment, but then they covered it up naturally.
"We are discussing the contract. The results will be announced when the time comes." Yang Mi said with a smile.
"Then after this contract renewal, according to the introduction on Shanhai Media's official website, the share ratio and benefits should be improved a lot, right?"
The media was still asking questions, but Yang Mi just smiled and nodded without saying anything else. .
When reporters gathered around director and screenwriter Guo Jingming again for interviews, Zeng Jia and Yang Mi went to a quiet place.
"At present, we really cannot reveal the fact that your contract will not be renewed after it expires. In the remaining few months, if the media asks again, we will deal with it perfunctorily."
Zeng Jia warned seriously.
At present, some of Yang Mi's commercial endorsements, Shanhai Media's signature, have a great blessing effect.
If it is revealed in advance that the contract will not be renewed, some variables may arise.
“Of course I know this.” Yang Mi nodded.
“You can choose a time that is most beneficial to you to announce it, such as when "Love in Seattle" is released. At that time, public opinion attention will definitely reach the highest..."
Zeng Jia gave his own suggestions. Although the schedule of "Love in Seattle" has not yet been reported or announced, she had heard about it from Yue Jun before.
...
The last imported film this year is "Life of Pi".
Li An came to the capital specifically to hold a film conference.
Lin Nan and many famous directors were invited to support the show.
“I heard that mainland producers and cinemas are wrestling with each other. I wonder if there is any result?”
"They are all tough and we are still in a stalemate. But "Pi" is an imported film, so you don't need to worry about this."
Lin Nan said somewhat helplessly.
Good things don’t go out, but bad things spread thousands of miles. This domestic incident has spread to Hollywood and is constantly reported by foreign media.
"My movie will be released on the 22nd. I think Director Lin and I will have coffee together at the Golden Horse and wait for it."
"Thank you."
...
The box office of Huayi's "Tai Chi 2" was much lower than the first one.
The bad reputation previously had a great impact on the second part. Of course, the second one sucked too.
"The box office of "Tai Chi 2" in its first week was 38.4 million, which was more than 4.7 million behind the first week's performance compared to the first film."
""The Legend of the White-Haired Witch: Moon Heaven" Officially launched, Huang Xiaoming and Fan Bingbing interpret the story of one good and one evil, falling in love and killing each other.”
…………
“How can I describe this movie of hers? It’s a love movie wrapped in the guise of family affection. It’s relatively fresh and passable. But in this period, the box office is probably not going to be very good.”
This is Yue Jun's evaluation of Jing Tian's "New Mother Love Me Again".
"The production cost is only 10,000,000 yuan, so I guess Lu Zheng won't pay too much attention to the box office."
Lin Nan made a joke, this movie was originally intended for Jing Tian to practice on. It was a small-budget movie. Two were released in succession at that time.
Although the distributors and theaters were quarreling over the issue of splitting accounts, it did not affect the promotion of domestic films in the Lunar New Year period at all. These were decided early in the morning.
However, the uncompromising and tough attitude of theater giants such as Wanda, Dadi Cinemas, and New Film Alliance still makes people in the industry panic.
The situation this time seems to be a little different from last year, and it is not as simple as the five major publishing companies thought.
At this point, it is obvious that simply standing in a stalemate and speaking cruelly is not enough.
“Then let’s defeat them one by one. First, we will set an example. Our own theaters will definitely be fine. Then we will start with the small theater chains, one by one... After we have captured most of the small theater chains, we will then target those few. A big family..."
Lin Nan admired these people a little, and told him when they had a plan. In fact, he didn't want to continue to get involved. It was too troublesome.
At this moment, Ye Ning’s call came.
"Director Lin, let's talk, shall we?"
Hearing this, Lin Nan didn't know what to say. He was actually selected by the theater to be a certain person who was defeated one by one. A point!
“How to talk?”
"As "囧囧" withdraws from the publisher's camp, we can give the option of tiered account sharing. The specific number of levels can be discussed later."
"Like Hollywood?"
"Yes, but it will definitely not reach their ratio. And the director of "囧囧" is not you, so we don't accept bets."
Lin Nan shook his head slightly and said:
"At this stage, my reputation and character in the industry cannot be compared with one or two points. Mr. Ye, you are over the top."
Lin Nan has been unable to get off the ship since being boarded by Han Sanping and Wang Changtian.
He will not imitate Zhang Weiping, give up when things get better midway, and leave his teammates alone to fend for himself. That would be too bad of a character.
Lin Nan said so loudly that Ye Ning on the other end of the phone was stunned for a moment. He suddenly realized and smiled, a little embarrassed:
"Sorry, I almost forgot, Director Lin is not only He is the boss of a film company and a big director in the industry. Reputation is indeed very important...
But there are many young people in the industry. We believe that the closer we get to the 29th, those few will be the distributors. The more Fang is the producer's company, the more people will be shaken
Our commitment to Director Lin will always be effective. If they persist until the 29th and still have such a tough attitude, then we can only say that these movies will not be shown during the Lunar New Year this year.
But when the time comes, Director Lin can still come to me, and everyone will give me this face, and "囧囧" can be released as scheduled on December 1st..."
Lin Nan He opened his mouth and finally said two words, "Thank you. ”
Business matters are public matters, personal relationships are personal relationships, business first, then personal.
Wanda is really good at doing things, and this partner is well worth choosing!
...
Hongxingwu is a bit busy these days.
Because the Golden Horse Awards are about to open and will last for more than a week until the awards ceremony ends at the end of the month.
As a top actress, Liu Yifei was nominated for this year's Best Actress.
Her brand owners were called in one by one to make temporary arrangements.
Red carpet dresses, jewelry, bags, watches, cosmetics...
Anyway, she can bring them to the scene, and I hope she will bring them, at least one set a day.
In addition, there are many brand activities at the film festival to participate in.
By analogy, Zhu Yawen, Shu Chang, and Luo Jin must be the same.
“Commercial film director, it seems that you are the only one who refuses to endorse. Even director Zhang Yimou has accepted advertisements.”
Liu Yifei had been trying on clothes, shoes and jewelry all day, and now she was sitting on the sofa, talking about Lin Nan.
“I think it’s pretty good, very free. It’s not as hard as actors and entertainers. You have to pay attention to what you wear in public, and you can’t have similar products from brand competitors.”
Lin Nan sat next to Liu Yifei, and Miss Liu naturally leaned closer.
"I think you are talking about me."
Liu Yifei bumped her head against Lin Nan's head to express her dissatisfaction.
"There are so many actresses out there who are envious of you, my Princess Sissi."
Lin Nan said, stroking her cheek.
“Then tell me, princess, how many awards can we get?”
“That’s the question? I really don’t know. If we can only get one award. , I hope it will be the Best Actress Award."
"There are so many ifs and coincidences..."
Liu Yifei's voice is clear and crisp, with a hint of joy, which is very useful.
But then she raised her head and looked at Lin Nan:
"If I really can only win one award, I hope it is Best Picture or Best Director..."
"You are stupid, I already have many prizes."
"The more, the merrier."
After saying this, Liu Yifei changed her posture again, as lazy as a cat.
…………
I have to say that the schedule of "Cold War" was chosen very well.
While it is far away from the Lunar New Year festival, it is not too far away.
It was half a month between "Pi" and 22 days between "1942" and other movies.
Facts have proved that the previous mainland production companies were wrong.
"Chill" was released in early November. Not only is it of high quality, but it also has almost no rivals.
“15 million on the first day, 80 million on the first weekend in 4 days, good word-of-mouth and box office success.
The theater chain is still increasing its film schedule, because there is really nothing left to play. I can only give it all.
The Hong Kong media has gone crazy. This is the best Hong Kong police film in the mainland in many years.”
"It's very good. After all, they have been thinking about police movies for decades."
Lin Nan noticed Jing Tian's movie. It had a good reputation, but literary and romantic movies were indeed niche. Neither of the leading actors had much appeal at the box office, so when it came to "Cold War", the result was predictable. Don't expect too much at the box office, it's probably around 10 to 20 million at most.
…………
Lin Nan began to arrange the work at hand, focusing on "Thailand".
“Let’s put the premiere of "囧囧" on hold and wait for the results."
Distributors and theaters are currently at war. If there is no result, the Lunar New Year movies will be in limbo.
It is unwise to hold a premiere rashly. I believe that the producers of most Lunar New Year movies have this idea and decision.
"What about publicity? Keep running like this?"
Lin Nan thought for a moment and nodded:
"Tell Xu Zheng and the others that this situation is indeed special. , the promotion cycle runs towards the end of the month
Because the premiere may be canceled due to time constraints. It just depends on when the results will come out from both sides..."
"Okay, I will notify you later. ”
……
(End of this chapter)