Chapter 56 Create an image
Suits, shirts, jerseys, shorts, T-shirts, jeans, jackets, windbreakers, sweaters, cardigans, etc., etc., different styles, different combinations, different brands, everything is available.
There is a dazzling array of colors in front of you, as if all the colors in the world are gathered here, starting from black and white to colorful, it is overwhelming.
Standing in the center of a circular dome, looking around, a variety of clothing fills the field of vision. Although all the clothing is neatly arranged according to type and color, patients with obsessive-compulsive disorder can feel it all over their bodies. Every cell radiated joy, but I still couldn't see it.
Anson turned around and looked at Darren, "So it's really shopping?"
Darren laughed out loud, "Of course, otherwise what do you think it is?"
Anson laughed dumbly, "In the past two weeks, I just tested a series of looks for the role fitting. I didn't expect that today Here we go again."
Darren waved his hand gently, "No, no, those are for roles and work, and today, although it is also work, it is for you."
Pause. After a while, Darren continued to explain.
“Whether it’s Tom Cruise or Brad Pitt, they have all become a brand and an image. It’s the same as a commercial brand. They need to deepen themselves in the minds of the audience over and over again. The impression eventually becomes a brand, paying for their charm.”
"Of course, you are not at such a position yet, but you cannot be unprepared. Since you are starting from scratch, you must grasp the basics."
"Monday is an opportunity."
< br>"That will be your first official appearance in front of the news media and the general public. It will not be the image of Paul appearing on the TV screen, but the first time the image of Anson Wood will appear in real life, as if he had just appeared in In a coffee shop, the first impression will determine a lot of things. "
"You need an image."
As an industry veteran and the producer who created "Sex and the City", Darren has a deep understanding of the rules of the industry.
"Originally, your agent or publicist should be responsible for this kind of work, but I've been too busy recently and still haven't found a suitable candidate. But don't worry, I'm looking for it and there will be news soon."
< br>"How about it, do you have anything you like?"
Rambled and talking to himself, Darren did not continue to preach at length, and began to browse by himself, trying to come up with some ideas.
Anson was a little surprised, but he was not unfamiliar. He understood it after thinking about it for a while, and even drew inferences from one example and further extended Darren's point of view.
“Since we are building a brand, I thought this meant that we needed a setting, just like Barbie, where we choose to dress up based on the setting.”
Or to put it in a more understandable way, it is actually character design.
Darren chuckled directly, "Yes, he is indeed smart."
"But now is the 21st century, and 'authenticity' is a new trend, which is to create it skillfully. Create an image that people think is 100% real but is actually carefully designed and manipulated.”
“And I think your original image is good.”
Anson raised his chin slightly to show that he understood, but a smile appeared in his eyes.
If you think about it seriously, the year 2000 was pretty good. It was still pristine and simple. At least the truth at that time was relatively pure. 85% to 90% was the original truth, with only a little processing added. Twenty years later, the so-called truth and falsehood The boundaries between them are completely blurred and difficult to distinguish.
In front of you, there is an example -
This is not Rodeo Drive, the famous shopping mecca in Los Angeles, but a high-end buyer's store hidden in a private residence.
Ten or fifteen years later, first, the emergence of smartphones made it possible to take photos anytime and anywhere, and the exposure rate of artists’ private outfits skyrocketed; then, with the rise of social networking platforms, casual sharing became a I'm used to it, even if I take out the trash, I might be photographed casually. This means that the artist's private life is fully open to the public. In addition to the stage image and screen image, the importance of personal image is also magnified. No one wants their casual and sloppy image to spread wildly on the Internet, just Just thinking about it gives me a splitting headache.
As a result, a new profession was born:
Stylist.
These stylists are slightly different from traditional professions. They are responsible for the personal styling ideas of artists in private, whether they are going to the corner convenience store to buy potato chips, or going to enjoy a party night with friends, clothing for non-work occasions. All styling is done by professionals who take full responsibility.
Their work not only needs to fill the entire wardrobe according to the season, but also needs to complete all the matching, what tops to match, what pants to match what shoes, and even what decorative accessories, etc., are all clearly listed to ensure that every Every aspect is under the control of professionals.
Top stars like Taylor-Swift often update their wardrobes three to four times a season.
In other words, the so-called authentic personal grooming in private life has also become a professional job, and the definition of "authenticity" needs to be questioned again.
But now, that is not the case.
Except for formal occasions such as premieres, award ceremonies, or film festivals, artists are solely responsible for their private clothing and styling.
In one sentence, wear whatever you want and let yourself go.
So, if you open newspapers and magazines now and see photos secretly taken by paparazzi, you can often see some incredible clothing and styling combinations, which is absolutely black history; only a very small number of artists with their own fashion taste can be spared. , but occasionally a car rollover tragedy may occur——
After all, in the year 2000, no one dressed up to take out the trash or pick out an outfit just to buy coffee.
At this time, Darren brought Anson to the buyer's store, and Anson made the selection entirely by himself.
Instead of saying that they are here to create an image, it is better to say that they are here to shop.
Darren is telling the truth.
Anson has his own understanding of fashion.
In his previous life, he was also young, following trends, being unique, fashionable items, etc. After countless mistakes, he slowly formed his own style.
The most important thing about fashion is that it suits you. If you don’t want to have a tragedy of sharp contrast between the “seller show” and the “buyer show”, don’t follow the trend blindly or follow the trend, don’t be independent and don’t let it go. To flow freely, to truly calm down and understand oneself and become familiar with oneself, this is the key.
Anson thought that he already had an idea of Monday's "appearance".
There is no need to be too formal or grand, lest you look stupid.
It should not be too simple or too casual to avoid looking cheap.
A little calmness, a little confidence, and a little spontaneity.
"Ah, I'm sorry."
Anson was choosing clothes, but when he looked up, he saw a figure standing quietly in the corner behind the gantry, pale and thin, slightly shy, as if He would appear in a corner of the "The Shining" hotel, quietly, mysteriously, and quietly watching everything that happened in front of him.
Anson was startled.
The man looked very calm, looking at the jeans Anson had just chosen, "The style of these pants is a good challenge."
(End of this chapter)