Chapter 187 Exclusive Advantage
Shortly after Anson joined the cast of "The Princess Diaries", the 52nd Emmy Awards announced this year's nominees.
The Emmy Awards, founded in 1949, are hosted by the Academy of Television Arts and Sciences. This is the highest award in the American television industry. It is also known as the "EGOT" along with the Oscars, Grammys, and Tony Awards.
The Emmy Awards are divided into different professional fields. The most widely known one is the Primetime Emmy Awards. In addition, it also includes the Daytime Emmy Awards, Sports Program Category, News and Documentary Category, Technology and Engineering, Student, etc.
At the same time, regional Emmy Awards in different regions of the United States will also be awarded at different times throughout the year to encourage regional TV program production; there are also International Emmy Awards to recognize productions outside North America. TV programs broadcast.
That said, the Emmys have many, many categories.
When people mention the "Emmy Awards" without any prefix, it often means the Primetime Emmy Awards. The awards ceremony is usually held in September every year.
In the blink of an eye, the annual TV event, the highest event, is already in front of you.
The competition for this year's Emmy Awards is extremely fierce, once again validating the statement of the golden age of television.
In terms of drama series, HBO's "The Sopranos" and NBC's "The West Wing" lead the way with ten nominations and nine nominations respectively, and they will start a battle.
In the comedy series category, CBS' "Everybody Loves Raymond" and NBC's "Will & Grace" led the way with eight nominations and six nominations respectively.
In the TV movie/miniseries category, "Legend of the Grand National" is far ahead with seven nominations. The number of nominations for other competitors is not many but almost the same. The head-to-head competition is completely fierce.
As for others, two series closely related to Anson are still Emmy darlings. "Sex and the City" and "Friends" both belong to the comedy category. Both works won five nominations. As Emmy A frequent visitor to the American Awards, this year it was no surprise that it was favored again, but the momentum slowed down slightly.
Among them, "Friends" is more obvious.
The five nominations for "Sex and the City" are: Best Comedy Series, Best Actress in a Comedy, Best Supporting Actress in a Comedy, and two Best Screenplay in a Comedy.
The five nominations for "Friends" are for best comedy series, two for best supporting actress in a comedy, and two for best guest in a comedy.
Clear at a glance.
"Sex and the City" still occupies a place in major awards such as drama series, screenwriter, and leading actress, but "Friends" was completely ignored due to the dispute between the cast and crew over the positions of protagonists and supporting actors, Jennifer Aniston and Lisa Kudrow were nominated for supporting actress, while the other four leading actors were all absent from the nominations.
No wonder NBC needs to discuss the future of the series with David Crane, and no wonder the salary negotiations for "Friends" have become a hot topic this summer.
However, in the trough, "Friends" is not without hope——
At the end of this season, the series once again set off a ratings frenzy and became the focus of heated discussions, proving that it still has an unparalleled mass base and is still among the top three most-watched dramas in the United States - including comedy and drama. This makes The series completed the signing of actors and creative team in a gesture of writing history.
It is conceivable that as a hero, Anson has also entered the Emmy Awards.
Among the nominees for Best Guest in a Comedy Category, Anson has a seat.
Surprise!
Accident!
breakthrough!
At only eighteen years old - to be precise, he was still under the age of 18. He played his first role for the first time in his career and successfully received an Emmy Award nomination.
Worth celebrating.
Also worthy of attention.
As Edgar said, Anson must attend the award ceremony, even if the time is rushed, he must make it.
Now, Edgar is still not Anson's agent, at least he hasn't signed a contract yet, so it's not Edgar's turn to arrange Anson's work schedule. There are inevitably some oversights. Although Edgar knows that Anson has won an Emmy Award nomination, for a while, Will it still not put the situation together.
Anson is fighting for the role of Spider-Man. In this context, any positive exposure opportunity must be seized and shown as much as possible. A platform like the Emmy Awards cannot be missed, and whether it can Winning awards has nothing to do with it, it just needs to build momentum for the actors.
It is worth mentioning that among the current Spider-Man alternates, Anson is the only one who has won an Emmy nomination. This is an exclusive advantage. then.
Anson returned to Los Angeles, accompanied by Edgar's counterpart.
"In fact, I recommend that publicists accompany award ceremonies-including future award seasons."
Edgar is giving Anson professional advice.
“Of course, the agent will also be present. After all, these activities require countless efforts; but occasionally the agent’s absence does not matter much, as long as the public relations person is still with you.”
"A professional public relations person can not only tell you the name, identity and value of each person attending a social occasion, but also be able to handle some emergencies and formulate correct public relations strategies for you. Winning an award is the ultimate goal, but before that In addition, creating the image of actors is also their specialty.”
“There are currently four major public relations companies in Hollywood. You should ask about the situation.”
If the agent and the artist are in a cooperative relationship of mutual help and support, then the identity of the publicist as Party B is more obvious, and the decision-making power lies in the hands of the artist.
Naturally, Party A is also free to choose partners. There are very few public relations people who come to promote themselves, except in rare cases.
Of course, in addition to award ceremonies, social networking, and crises, the most important responsibility of a publicist is publicity -
To meet the needs of actors, it may be to promote a movie, it may be to fight for it like now For the role, they will arrange different social occasions such as magazines, parties, film festivals, etc. to build momentum for the actors.
The bigger the public relations company, the more resources it has.
It is almost impossible for a newcomer like Anson to obtain top resources without a professional public relations company.
However, there is a key here -
The agent's commission comes from the actor's work, so the agent can help new actors in the form of investment, just like Edgar now .
But public relations people can’t.
Generally speaking, the fees charged by public relations companies are divided into three forms.
First, fixed fee. The public relations company signs a long-term contract with the client and charges on a monthly or annual basis. The public relations company provides full and complete services.
Second, the project cost, maybe just for one project, the public relations company has its own price system, and different projects charge different fees. It is conceivable that the cost of crisis public relations is naturally more expensive.
Third, commission. In some cases, public relations companies will charge a certain percentage of commission based on the client’s media exposure or advertising costs for marketing activities. This is usually used in brand cooperation projects.
For newcomers, cost is both a threshold and a problem.
So those top resources are all in the hands of top superstars.
Of course, top brokerage companies have their own public relations companies that they cooperate with, and it is not uncommon for agents to advance PR commissions for newcomers to open up a new business.
However, what Edgar said...
Junior agents do have limited capabilities. No wonder James Franco and the others have always emphasized their status as junior agents.
Edgar tried his best to give advice within his ability, but before he finished speaking, he saw the jet black Bentley at the airport gate.
I was slightly startled. Is the driver of the Bentley gesturing towards Anson?
The third update.
(End of this chapter)