Chapter 294 Seize the opportunity
"Anson..."
Edgar Cook had just come out of the studio, and he could see Anson in the passenger seat at a glance.
He was lazily leaning on the car window, holding an open bag of potato chips in his hand. His shirt sleeves were rolled up casually. He was slowly taking out the potato chips and stuffing them into his mouth. The golden sunshine of California was shining down. You can't see his eyes clearly through his sunglasses, but you can feel his casualness from the raised corners of his mouth, and the free and easy expression in his tiredness and laziness.
With such an image, if it is photographed by the paparazzi, it is estimated that both Disney and Sony Columbia will jump at it——
After all, Anson was not the same character in "The Princess Diaries" and "Spider-Man," which is not good for publicity.
Edgar realizes that he should stop Anson, which is his duty as an agent; but subconsciously, Edgar does not want to stop Anson.
Perhaps, Anson like this is more conducive to publicity?
A kind of charm that breaks the fourth wall of the big screen, a charm that is different from the traditional Prince Charming, although very different, but equally attractive?
Then.
"Yo."
Anson raised the potato chips slightly to signal to Edgar and said hello.
Edgar put away his scattered thoughts and walked quickly to the driver's seat.
"The photos and interview content are waiting for the post-editing to be completed. They will send an email to Eve for confirmation. If there are no problems, they can be sent."
Sit down and fasten your seat belt.
After a pause, Edgar still couldn't hold it back. Professionalism must have an attitude.
“During the promotion, it is best to match the character image. After all, we hope that the audience will have a sense of involvement, not a sense of contrast.”
The words came to nothing.
Edgar didn't get a response, so he couldn't help but turn his head and look over. He immediately saw Anson sitting quietly, still holding the potato chips in his hand, but forgetting to stuff them into his mouth, keeping an awkward expression. The posture seems to fall into sleep in a short gap, exuding a peaceful atmosphere.
So, are you asleep?
Sure enough, I must have been tired during this period.
Edgar was speechless and was about to look away, but then he saw Anson stuffing potato chips into his mouth again, which made Edgar's eyes widen.
Anson said calmly, "I understand. When the movie is released, the audience likes the character, not the actor. The actor should match the character; until the audience starts to like the actor, slowly Only slowly can you like the contrast between actors and appreciate the different roles they play.”
It’s not difficult.
When an audience likes an actor, they often like the character first and then fall in love with the actor because of empathy with the character. Once they truly understand the actor deeply and realize the difference between the actor and the character, the fantasies in their mind will It began to slowly disintegrate, and gradually different possibilities developed.
In most cases, they may just become passers-by, neither liking nor disliking them; but in a small number of cases, they may go to two extremes: extreme rejection and crazy liking, and the latter is often the beginning of the actor's personal charm to shine, which really makes the audience watch. to the actors rather than the characters.
As far as Anson is concerned, his charm comes more from his role.
“So, if there are paparazzi, I will pretend to be asleep, and I already want an excuse for a PR release. Look, it’s so hard to work during the full promotion period. I don’t even have time to have lunch, so I can only rely on Potato chips to satisfy your hunger.”
Edgar:…
Can’t refute.
A smile crept up on his brow, and Edgar gave Anson a thumbs up.
However, he still made a joke.
"You can't bear it even if you are not the protagonist of this promotion. If you are the absolute protagonist during the promotion period of 'Spider-Man', it will be even more unbearable."
Anson Stuffed two more potato chips, "This is my first summer trip. The emphasis is on experience, just treat it as a practice. The battles are indeed different."
"But, having said that, Disney What are you thinking about?”
"I am nominally the leading actor, but everyone knows that Annie is the core of the whole movie. My role is not even among the top five. Why did I have so many tasks assigned to me during the promotion period? Are they sure they know what they are doing? "Anson, that's right.
"The Princess Diaries" was released in the first week of August, but the pre-publicity has been warmed up since the beginning of the year, and centered around Anne Hathaway and Julie Andrews With Si as the core, intensive publicity began in June, from TV to radio to magazines, and then to different city platforms.
The film’s promotion strategy is very clear: Julie Andrews is the selling point, and Anne Hathaway is the new star.
It is not only a new introduction to the old, but also a classic that should not be missed.
Through continuous publicity bombing through different channels and platforms, as many people as possible can know about the film and generate more interest in the film.
The male protagonist?
Not important.
In the first and second wave of trailers, Anson was not even there.
Originally, "Princess Diaries" is a movie that revolves around Mia.
Therefore, when Anne Hathaway and Julie Andrews started promoting, Anson was still on the crew and continued filming the film intensively.
From the start of filming in March to the completion of filming in mid-July, "Spider-Man" was filmed for four and a half months. The work was finally completed and officially entered the post-production stage.
Unexpectedly, "Princess Diaries" seemed to "suddenly" remember that this movie also had a male protagonist, and called Anson to join the promotion.
From magazine shoots to large and small interviews, Anson's schedule is full. No need for any unnecessary explanation, you can deeply feel the heat and intensity of the summer season.
In the past two weeks, Anson has been adapting to a new rhythm of life, sleeping while styling, and filling his stomach while accepting interviews.
Despite this, compared with Anne and Julie's promotional schedule, Anson was already relaxed.
What Anson didn’t understand was that everything was too sudden.
Judging from various signs, there was no place for Anson in Disney’s publicity plan, and then when things came to a head, there was not much time before the film’s premiere, and it suddenly changed its strategy and pushed Anson to the forefront?
What's going on?
Edgar glanced in the rearview mirror.
If it were other actors who had more schedules, increased exposure, were surrounded by lights and applause, were dizzy, and were completely immersed in the glitz of Vanity Fair, how could they still have the mind to think about these things? Even if there are smart people, but the schedule is full and the sleep is seriously insufficient, The brain may not be able to rotate either.
However, Anson still noticed.
Edgar was not surprised by this, he showed a confident smile.
“Disney has encountered some troubles this summer, which has obviously disrupted their full-year plans, causing a sharp increase in pressure on subsequent holiday seasons.”
“Eve and I both I think we should seize the opportunity, even if this is your first summer trip, we should make some splash.”
"Opportunities are not something you wait for, but are created."
"So, Eve used some methods to kindly remind Disney that the summer season is not over yet, and Disney has another movie ready to debut. "
"Then, Eve awakens the dormant memories of Hollywood, reminding people of some surprises from last summer."
"At this juncture, I remind Disney in a subtle way, hey, cast card. There is also an actor in the company who is willing to cooperate with the publicity at any time and take on the important task of igniting the audience's enthusiasm for watching the movie."
"We're here."
(End of Chapter)