Chapter 298 Premiere Ceremony
Pa.
“Goodbye, Mom.”
Gloria Preston closed the car door, turned around and rushed out, only to hear a shout of admonition behind her.
"Gloria, nine-thirty, I'll wait for you here. Nine-thirty!"
Gloria turned to look at her mother, waving an "OK" gesture as she continued to back away, her smile shining brightly in the sun.
Then, with a turn, Gloria had already rushed out——
Today, Tuesday, July 31st, is the day of the premiere of "The Princess Diaries".
Generally speaking, movies are released on Friday, but for the sake of publicity, the premiere is often held some time in advance, waiting for media comments and audience reputation, and then supporting the promotion.
If it is aimed at the international market, the premiere may often start two or even three weeks in advance, and be held in different countries and regions around the world, with all-round promotion in conjunction with the corresponding release time.
This week, two new movies are released:
"Rush Hour 2" and "The Princess Diaries."
Three years ago, Jackie Cheng and Chris Tuck partnered up to perform "Rush Hour", which was small and big. The production cost was only 33 million US dollars, but it was released in North America. The outstanding performance of 140 million U.S. dollars and 244 million U.S. dollars worldwide gave New Line Cinema a taste of the sweetness.
Now, the same cast is starring in "Rush Hour 2", once again targeting the summer market. The production cost has soared to 90 million US dollars. Since three months ago, it has launched an overwhelming publicity. New Line Movies The film is determined to win and will undoubtedly become a strong contender for this week's box office championship.
As for "Princess Diaries", it has shrunk by two in all aspects. Even Disney is not prepared to compete head-on with New Line Cinema.
The most direct manifestation lies in:
The time and place of the premiere.
Hollywood Avenue is the most prosperous and important area in Los Angeles. Behind it is the location of the famous "Hollywood" sign. In front of you is the core section of the Avenue of Stars. In addition, it has given birth to countless superstars. Sunset Boulevard sits at the end of this road.
Every aspect makes Hollywood Boulevard the most important place for movie premieres. This avenue has witnessed the debut of countless classics.
Among them, the just-completed Kodak Theater is undoubtedly the new favorite. It is rumored that next year’s Oscar Awards ceremony will leave the Temple Auditorium and be held here. However, the interior decoration is not yet completely completed and will not be put into operation until November. use.
As a result, the Chinese Theater, completed in 1923, is still the most sought-after venue for premieres on Hollywood Boulevard.
Two days ago, "Rush Hour 2" held a grand premiere at the Chinese Theater, with busy traffic and an endless stream of people, kicking off the summer box office war in the first week of August. The creative team Everyone is full of confidence in this sequel movie.
Although the dates of the premieres do not overlap, it is obvious that the Chinese Theater has no way to dismantle all the sets of "Rush Hour 2" and then rearrange them in just two days. The styles of the two movies are completely different. , naturally it was too late to hold the premiere of "Princess Diaries".
So, Disney was forced to adjust and chose the El Capitan Theater, another popular venue on Hollywood Boulevard.
The El Capitan Theater is directly opposite the Kodak Theater and diagonally opposite the Chinese Theatre. The distance between the two locations is less than 100 meters.
So, what's the difference?
Facilities, environment, atmosphere.
Although the location is almost the same, the equipment of the Emirate Theater is very old. From the projection equipment to the theater decoration, it lags behind the times, and the design with a distinctive theatrical style is slightly cheap.
In addition, the Emirate Theater is still a fatal injury, space.
There is an open space in front of the Chinese Theater where a red carpet and a stage can be set up. The film company has more room to play when designing the premiere; but the entrance of the Emirate Theater is directly on the road.
It is precisely because of this that the Chinese Theater has always been the first choice for major film companies' premieres, while the El Capitan Theater needs to stay back, but now Disney has no choice. But, for Gloria, no problem -
The point is not where the premiere will be held, but that "The Princess Diaries" will be released soon.
Mrs. Preston believed that Gloria would forget about Anson in just three minutes, and Gloria herself thought so too.
The facts are almost the same.
After the triple win of "Friends", "GQ" and the Emmy Award, Anson temporarily disappeared without any news. In an era before social networks appeared, this meant that Anson might disappear completely.
As soon as she turned around, Gloria forgot about that stunning figure. Anyway, without Anson, there are still a steady stream of handsome guys in Hollywood. Even the news of Anson starring in "Spider-Man" did not attract attention. her attention.
If there were no abnormalities, Gloria might never remember the impact of Anson's arrival last summer, and it would be shoved into the corner of her memory.
After all, a whole year without news is indeed too long.
That was until Gloria accidentally saw the third trailer of "The Princess Diaries", in which Anson appeared for a second, a pitiful second.
However, just this second opened the Pandora's box of memory.
Anson, indeed it was Anson, caught Gloria's gaze easily, and the passion and blood that had been covered with dust in the corner of her memory ignited again.
I hurriedly checked on IMDB and found that Anson’s still rudimentary personal information was actually getting richer, including not only "Princess Diaries", but also "Spider-Man"!
Then, when I flipped through my treasured "GQ" magazine again, my passion came back.
Just in time, it’s summer vacation.
As it happens, there are no appointments on Tuesday.
Gloria arranged an activity for herself with peace of mind.
A second ago, sitting in the passenger seat, Gloria didn't feel anything special. She just came to join in the fun and see the handsome guy.
The next second, the blood burned, and the calm steps actually walked faster and faster, and finally almost sprinted and dived in headfirst.
Wow——
What is this before me?
All kinds of princess costumes fill the field of view, and you feel like you have accidentally entered a masquerade party. This is probably the case with the rumored animation exhibition.
After asking around, I found out that "The Princess Diaries" will hold its premiere today with an afternoon tea party theme, and real Disney princesses will be present.
So, in front of you, you can see the guardians with the children dressed up, and you can also see the adults who dress up carefully - as well as the male companions with expressions of lovelessness, the Halloween party is about That's it.
Gloria regretted a little. If she had known she would have done her homework, she would not have barged in unprepared like this, looking exactly like a tourist.
"Hey, what's your costume?" An enthusiastic girl looked over and asked with a smile on her face.
Gloria looked down at her slightly boring T-shirt and jeans, and hesitated for a moment, "Uh, Cinderella?"
(End of this chapter)
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