Chapter 322 Different
Ten or twenty years later, the concept of brunch has penetrated into people’s lives. It is more than just a simple breakfast and lunch eaten together; Attitude towards life:
I didn’t get up early in the morning, maybe after morning exercise, and for health reasons, I didn’t want to skip breakfast, but it was too close to lunch time, and I avoided consecutive meals, so I chose to eat together; at the same time, menu selection is still required It’s healthy, not too greasy or heavy, and because it’s the first meal of the day, you can choose foods with higher calories.
Healthy. fitness. Work and rest time. Calorie Counting. Nutritional combination.
The so-called brunch is not only a fashion trend, but also a way of life.
However, in 2001, this was a concept that had not yet sprouted.
Even the editor-in-chief and senior reporters of the New York Times are full of question marks.
When Nicholas said this word, Howell could not control his confusion, which made Nicholas smile proudly.
“Yes, you heard it right.”
“This is a word that combines breakfast and lunch, but it is not just about eating brunch together, but also a state of life. , lifestyle, living habits.”
"So, I have an idea."
"Remember the topic that People magazine did, how to live like Jennifer Aniston?"
"I think, Maybe we can make Anson a fashion icon, from clothing to lifestyle habits to life attitude. His youth, health, focus, posture and taste have become a fashion indicator."
With "Friends". After becoming famous, Jennifer Aniston's hairstyle in the series became an object that thousands of women tried to imitate; and it reached a new peak after Jennifer dated Brad Pitt.
So, "People" magazine made a topic, living like Jennifer Aniston, starting from her style, makeup, and lifestyle, to comprehensively show all aspects of this American sweetheart's life - —
That issue of the magazine exploded and became an absolute hit without a doubt.
After that, other magazines and newspapers also tried to create similar topics, but failed without exception and were never able to create a similar impact.
The reason is not complicated: becoming a fashion icon is not that simple.
Now, Anson... seems to have such a possibility. Every time he makes an official appearance in front of the media, he creates a strong fashion impact and builds a fashion image step by step. If " If "The New York Times" can seize this topic first -
The risk still exists.
After all, Anson is a newcomer now, and "Princess Diaries" is his first movie. His influence and discussion are far from opening up. Not to mention being compared with Jennifer, and the third and fourth tiers are not included. He is a complete newcomer. , can his fashionable lifestyle interest readers?
Thoughts are surging in my mind.
But soon, Howell understood and understood Nicholas's plan.
Howell nodded gently, thought carefully, and then made a decision, "Okay, I will read them all, and we will discuss it then."
In fact , Howell did not contact Nicholas again, because he was very satisfied and did not think that the interview needed to be revised and could be published directly.
Nicholas completely cuts into this conversation with Anson from a first-person perspective, just like friends visiting Los Angeles together, talking while walking.
They talked about the impact of the unexpected success of "Friends" when he guest-starred in three consecutive episodes. They talked about the filming behind-the-scenes of "GQ" magazine and the acting opportunities that followed. They talked about Anson's interest in actors. Conceived of the character, they talked about Anson's styling choices for every public appearance.
They talked about Anson’s choices of hobbies, and they talked about Anson’s daily choices, such as lunch spots, gatherings with friends, places to relax, and exercise routes in the morning.
And so on and so forth. Ten years later, there are countless similar reports, special topics, and interviews. The so-called "Anson's Choice" has long become the back garden of commercial cooperation. Every published choice is the result of commercial sponsorship, and there is no authenticity at all. ; Aiming at the audience’s wallet.
But now, it's not.
This is a new attempt. Even Jennifer did not recommend her lunch preferences and dinner pairings. However, the discussion between Nicholas and Anson extended to these areas, truly giving an in-depth understanding of Anson as a person——
In daily life, his personality, his colors, his choices, etc., outline the image of Anson from the details of food, clothing, housing and transportation.
Such actors are real, completely breaking the mystical Hollywood conventions from the 1980s to 1990s, vividly opening up the "vase" image, allowing people to see a real and concrete Anson.
They talked about everything, and the only thing they did not discuss directly was "Princess Diary"——
Don't take the usual path.
It was clearly promoting "Princess Diary", but it deliberately did not discuss "Princess Diary".
Obviously the opportunity came about because of "Princess Diaries", but he deliberately avoided blunt and direct publicity, shouting at the top of his lungs "Hurry up and go to the cinema to watch the movie"
To put it simply, Give up hard advertising and go for soft advertising.
First promote Anson, and then let the audience become interested in the movie because of Anson.
This was an adventure and a breakthrough, and I have to say that Nicholas was indeed crazy.
There is no doubt that this is a brand new attempt, not only for Anson himself, but also for Nicholas. Such an exclusive interview, such topic selection, and such in-depth analysis, everything is new and has never appeared in 2001. Pass.
However!
Nicholas believed in his own judgment and his own choices.
Nicholas can see in Anson his personality, edge, edges and colors, everything is unique, whether it is fashion style, "Princess Diaries", including the success of "Friends" and "GQ" None of it is accidental, everything is an extension of the personality beneath Anson's vase skin.
If the focus is not wrong, Nicholas also wants to explore "Spider-Man" in depth. The transition from "Princess Diaries" to "Spider-Man" is indeed an issue worth exploring, but now is obviously not the right time.
It doesn’t matter, there will be next time——
So, the topic returned to the beginning.
Anson has been exploring and searching. Fashion and performance are both a display platform, allowing people to see more colors under the appearance, and at the same time trying to find his own position as an actor.
Obviously, Anson is doing a good job so far.
Every time he appears on the red carpet, he becomes the focus of discussion, and his two characters have become the highlight, so much so that people can’t help but look forward to the third character who has not yet appeared. Everything comes from Anson’s own color and The bloom of edges and corners.
Howell agreed with this. Although he and Nicholas had different perspectives, as editor-in-chief, he also saw a different possibility.
The so-called adventure may face serious risks, but it may also face huge rewards, right?
(End of this chapter)