Chapter 440 Rabbit Magic
Adam Scott calculated everything, but missed the most critical link:
Jay Leno’s pride and professionalism.
Sony Columbia's worries and panic, from another perspective, are a kind of questioning and a provocation, which completely angered Jay Leno, so much so that NBC TV station also quickly expressed its position and stood firmly as the leader of its talk show Behind the superstar, he was busy trying to comfort Jay Leno.
NBC’s stance also completely changed the situation.
"The Tonight Show" aired successfully.
More than that, after Sony Columbia executives learned about it, they immediately ordered Adam to apologize to Jay Leno and repair the relationship at all costs.
After all, Sony Columbia still has a series of movies to promote. Although the late-night talk show competition is fierce, there is not only one Jay Leno; but other programs are not "The Tonight Show", and this talk show has firmly established itself. It has firmly held the 11 o'clock ratings championship in the late night for ten years.
Ten years!
Indeed, there are many other talk shows, as well as radio programs, magazine interviews, etc., but the publicity effect is not as good as the "Tonight Show".
"The Tonight Show" is irreplaceable -
Since Jay Leno took over the show in 1992, he has experienced a series of challenges and impacts. After all, he is not Johnny Carson, and it will take him a while to let him go. Audiences accept themselves.
In those years, "The Tonight Show" has always firmly held the top spot in the ratings of nightly talk shows, but it was mostly due to the shadow of Johnny Carson that the competition from other programs was still very fierce.
The turning point occurred on July 10, 1995.
The interview guest that day was Hugh Grant.
Just a few days before the recording of the show, June 27 to be precise, Hugh Grant was arrested by the Los Angeles police for receiving special dental services from a woman who was "standing on the street" in a car on Sunset Boulevard. Everyone gets the stolen goods, faces potential jail time, and is caught up in a Hollywood scandal.
Almost everyone thought that Hugh Grant would not appear on the "Tonight Show", but Jay Leno took it upon himself to convince him.
And, after Hugh Grant took his seat, Jay Leno said the classic line that shocked the entire North America, "What the hell are you thinking?"
Although it was not a swear word, But it’s not far off.
That episode completely changed Jay Leno's position on "The Tonight Show", completely erasing Johnny Carson's influence and establishing his own prestige and reputation.
Since then, "The Tonight Show" has become a Jay Leno show through and through, with ratings consistently exceeding four million viewers.
The highest number of viewers of other talk shows may be four million, and usually it stays around two million; but the worst number of viewers of "The Tonight Show" is also four million, and it can be easily reached every three to five It is not surprising to break through five million or even higher numbers.
For the time period of ten and eleven o'clock in the night, the stability and strength of "The Tonight Show" is undoubtedly an incredible myth.
Including David Letterman, who has a sworn feud with Jay Leno, the same is true for the same time period programs. They can only watch the back of "The Tonight Show" competing for the runner-up position in ratings. They and "Tonight Show" compete for the runner-up position in ratings. There is an insurmountable barrier between "show" and "show", and there is even a hopelessly clear gap.
Similarly, advertising sponsors are most concerned about the ratings figures, and the main consumer group between the ages of 18 and 49 is no exception to the "Tonight Show".
When the ratings of other late-night talk shows generally hover below 3.0, every time it breaks through 3.0, it is a success worthy of celebration; the average ratings of "The Tonight Show" have already broken through the 4.0 stage early, and if it falls below 4.0, it may be necessary Meeting to review, 5.0 is the goal of the work.
To put it simply, the competition is not on the same level at all.
Sony Columbia naturally does not want to offend Jay Leno.
To be precise, no film company in Hollywood is willing to offend Jay Leno. It is not a matter of whether it is feasible, but it is simply not necessary.
What's more, even in the eyes of Sony Columbia's senior management, Adam Scott's handling of this situation is still open to question, and they have no excuse. Adam: So, this is what it’s like to be a scapegoat.
What's worse is that Jay Leno proved himself-
He was right. Adam's worries were completely unnecessary. How could Jay Leno risk his own brand?
After the broadcast of this episode of "The Tonight Show", there was a general heat wave.
First half, the crew of "Star Wars Episode II", led by Natalie Portman and Ewan McGregor.
In the second half, an unknown indie band takes the stage.
If you haven’t watched the show and just read the first paragraph of the Los Angeles Times report the next day and come to the conclusion, ordinary people may have an illusion:
The show is a hit, and this is not a matter of course. Of? That’s the “Star Wars Prequels”! Anything that has anything to do with "Star Wars" will immediately become a hit, okay?
Even if they know nothing about movies or talk shows, it does not prevent them from being shocked by the influence of "Star Wars" on the North American continent.
Of course, this is indeed the case.
In the first half, although the interviews between Natalie and Ivan were not as interesting as expected and the program was even a little stiff, relying on the appeal of "Star Wars", the program still easily attracted 5.5 million viewers and a ratings It also easily reached a high of 4.5 and became the focus without a doubt.
The North American market is ready for "Star Wars Episode II".
However, as you continue to read the Los Angeles Times report more deeply, you will immediately find that something is wrong and things are developing in a strange direction.
"...While everyone was immersed in the joy that 'Star Wars' was about to be released again, Jay Leno was like a magician who pulled a rabbit out of a hat. No one knew what was going on. It happened, but the surprise came like this, no matter whether the audience was mentally prepared or not.
A band, a street performance, and an Internet wave. ”
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reader:? ? ?
Obviously, things are different from what was imagined, completely different——
Who would have thought that "Star Wars" would actually make wedding dresses for others one day?
Thanks to Natalie and Ivan's warm-up, although the program was not as exciting as expected, "The Tonight Show" easily retained most of the audience. A habitual action made the audience not Pick up the remote control and turn the channel, and then witness the show kicking off with a stunning and shocking band performance -
Surprise!
Absolute surprise!
From the original words of the "Los Angeles Times", "A cello appearing in a pop band is already a gimmick and a try. However, this is not the real adventure of the band. It consists of four people. The spectacle of a band member playing a cello is just the beginning of a journey.”
The talk show interview has already ignited late-night curiosity before the interview even begins.
The ratings are rising steadily.
According to Nielsen statistics, after the band started performing, the number of viewers slowly increased, and the upward trend was not obvious; however, the ratings ushered in an obviously steep surge curve.
It can be seen from the data that the main consumer group between the ages of 18 and 49 is immediately captured. The curiosity and excitement of young people are easily ignited and spread widely. This has become a rare event in the late night period. A unique sight to see.
And all this is just the beginning.
(End of this chapter)