Chapter 484 The ice-breaking moment
The craze is spreading!
“…A storm is brewing…”
“‘Spider-Man’ hits theaters…”
“…Everyone is talking about this guy Anson Wood ”
"Did you go to the cinema today?"
"Summer is finally here!"
Fragments of words came from different TV programs, radio stations, newspapers, and bustling in the streets and alleys, all trivial keywords They are all inextricably linked to the summer season and gathered together into a giant puzzle, showing that the film market has finally awakened after a long downturn.
Full boiling!
The long queue on Friday morning was just the beginning. With the live interview on Fox TV, it swept the entire North American continent with lightning speed. Jesse immediately launched a follow-up report to provide all-round in-depth coverage. The recovery of the summer box office market has triggered heated discussions.
"Spider-Man" spreads among teenagers like a prairie fire.
It’s not because Peter Parker represents teenagers, it’s not because the movie focuses on youth growth, it’s not because the movie tells a love story in an unusual way, and it’s not because Anson has become the idol of thousands of girls——
Of course, all the above reasons are included to lay the foundation for the current heat wave; but the real reason is the trend.
“Have you watched ‘Spider-Man’?”
“Yes, yes, that kiss was so romantic.”
"I was heartbroken at the end of the movie."
"Oh, I didn't like it."
"But why?"
"It's still a superhero movie at its core. I I don’t think it’s anything special.”
Everyone is talking about this movie, whether they like it or hate it, they are eager to express their position. Even those who are unconventional and maverick say “I don’t bother to watch this movie.” Movies" flaunt their own specialness, and movies have become an important label for young people to express their stance on popular culture.
If you haven’t seen it, you won’t be able to keep up with the trend.
When friends are having a heated discussion, those who cannot keep up may become outsiders - children without puberty hope to become outsiders.
As a result, the movie has become a sweeping trend among teenagers.
This is something that Sony Columbia did not expect during the planning and promotion period——
From the beginning, Sam Raimi planned the movie as a youth campus movie, and Sony Columbia also focused on It is promoted in the youth market, but considering that the original comics have been labeled as otaku subculture, and coupled with the limitations of teenagers' spending power, they dare not hold too much hope.
result?
Full outbreak.
Friday’s heat wave actually exploded with even more terrifying energy as it entered Saturday. TV and radio programs of all sizes started discussions without exception, and North American movie theaters finally welcomed the surging and enthusiastic crowds for the first time in a long time.
Finally!
The ice-breaking moment is finally here!
The moment that had been waited for and waited for finally came, and Century City burst into cheers. They looked at each other with passion and exchanged glances with disbelief in their eyes - actually, it happened? Sony Columbia?
Unexpected, absolutely unexpected.
Of course, not everyone is willing to applaud Sony Columbia.
For example, 20th Century Fox, the production company and publisher of "Star Wars Episode II".
This summer, 20th Century Fox is eligible to compete for the first week of summer. If they insist, Sony Columbia will definitely not have the courage to compete head-on. After all, it is the most popular "Star Wars" in North America.
However, Sony Columbia is cautious, and Twentieth Century Fox is equally cautious. After many discussions, they still do not want to be the first to lead the way:
“We do not want to sacrifice ourselves for The hyenas following closely behind opened the way.”
So, after a brief trial, Sony Columbia announced the release and became the first warrior to be unveiled this summer.
And now?
Watching "Spider-Man" surrounded by the bustling frenzy of attention, the entire North American market is praising the film for its courage and responsibility, and shouldering the heavy responsibility of awakening the box office market without hesitation. This is the real superhero. Twentieth Century Fox was so connoted that it collapsed.
I originally wanted to watch and enjoy the joke of Sony Columbia's failure, but it turned out that I became the joke, and 20th Century Fox suffered serious internal injuries.
But what else can be done?
Adventure is like this. The greater the risk, the more severe the losses may be, but at the same time, the rewards may be richer. The final victory often belongs to the party with courage and courage.
Twentieth Century Fox can only swallow a bitter pill.
But no matter what, it is a good thing that the North American box office market can break the ice and regain its enthusiasm. At least, it means that the switch of the summer season is reopened——
Perhaps, the hot discussion of "Spider-Man" is just a warm-up This is a foreshadowing and lays the foundation for "Star Wars 2" to completely detonate the box office market. It is still unclear who will win, but the one who laughs at the end is the real winner.
Here, 20th Century Fox cheered up and immediately followed up the promotion, with overwhelming advertising to seize the attention of the mainstream market.
In the other room, the heat of attention gathered on "Spider-Man" still has not cooled down. With blood boiling, Hollywood can't wait to start the next discussion:
How high should the expectations be?
To put it more bluntly, what level can the premiere box office reach?
First of all, the film market has been suppressed for a long time. Now that the energy has finally exploded, can it usher in a volcanic eruption of retaliatory rebound and trigger the entire summer movie craze in one fell swoop?
Secondly, all the negative factors that were not optimistic about "Spider-Man" before the summer release seem to be no longer important. After witnessing Friday's incredible craze, the response from film critics to the audience far exceeded expectations. , does this mean that the explosive box office performance can exceed expectations?
So, can the premiere box office hit a new high?
Including 20th Century Fox, they also paid attention and paid close attention to the developments.
As of the summer of 2002, the North American box office market showed a steady and slow upward curve, but the pace of development has slowed down significantly, and bottlenecks can be vaguely seen; however, all major film companies know that this is just an illusion.
After witnessing the box office figures of "Titanic", everyone knows that the market has potential waiting to be tapped, but no movie can replicate the global carnival that was a box office bomb at the end of the century.
Over the past few years, opening weekend box office results have been a barometer.
Currently, the historical record for North American opening weekend box office belongs to "Harry Potter and the Philosopher's Stone", which was released in late November last year.
With countless expectations, this movie debuted with a box office of 91 million US dollars in three days, reaching the top spot in history.
Strictly speaking, this movie is the first film to call on the audience to return to the cinema after the September 11th Incident. It successfully detonated energy after a full two months of sluggishness and made history.
At that time, people thought that the film market had recovered, but they did not expect that the success of "Harry Potter and the Sorcerer's Stone" would only bloom briefly, followed by the much-anticipated "The Lord of the Rings: The Two Towers" "The Last Man" debuted at a box office of only 48 million U.S. dollars, shattering everyone's expectations.
It is precisely because of this that the entire Hollywood has to turn its attention to the next summer season, looking forward to summer to reawaken the enthusiasm of the market.
The market rules seem to be visible but need to be explored. Where the premiere box office of "Spider-Man" will fall has become the focus of heated discussion among everyone.
(End of this chapter)