Chapter 487 Congratulations from all directions
As an agent, Carter has seen too many dark sides in the palm-sized circle of Hollywood. It is not that he judges a gentleman's belly with a villain's heart, but the vanity fair. The spotlight always blinds the eyes and ears, and before one realizes it, one is trapped in it and unable to extricate himself.
What's more, this is indeed the case -
With the explosive box office debut of "Spider-Man", hot discussions have spread across the entire North American continent, "Star Wars Episode 2" "The crew bore the brunt of the impact.
The two works are undoubtedly the biggest attractions in the first month of this year's summer season. All other works have given way. No one wants to be flanked by left and right and face repeated collisions. Even summer blockbusters have given way.
And "Spider-Man" and "Star Wars Episode II" were released a week apart, so the competition between them is inevitable.
As you can imagine, after "Spider-Man" detonated the market, the first one to respond was the "Star Wars Episode 2" crew, and everyone's eyes were on them.
Twentieth Century Fox’s public relations work has not been off the chain either.
"Warm congratulations to 'Spider-Man' for breaking through $130 million in box office during its opening weekend!"
Behave on the surface and look like you are honoring and competing fairly; But secretly, the publicity and marketing team is busy inside and outside.
Half of it is anticipation.
If "Spider-Man", which has no foundation and is not optimistic, can achieve such amazing box office results, will it be easy for "Star Wars: Episode II" to win a US$100 million opening weekend box office?
Half is nervous.
Would the sudden rise of "Spider-Man" overdraw the summer box office energy in advance, and instead squeeze the market of "Star Wars Episode 2"? After all, the two releases are only one week apart, so the box office may be suppressed.
So, just like a duck paddling across water, they remained calm above the water, while they were clapping their hands desperately below the water. Amidst the spreading emotions of anxiety and uneasiness, the eyes of the "Star Wars Prequel" crew also gathered. .
What Carter and Hayden saw in the Los Angeles Times was just the tip of the iceberg.
"130,000,000! History."
"Spider-Man is here, back from the summer season."
"Unexpected but reasonable, 'Spider-Man' 'Rewriting the history of North American cinema"
"Anson Wood, the man who wrote a new page in North American cinema"
"Finally! Breaking through 100 million!"
"From 70 million to 90 million, it took a full four years; from 90 million to 130 million, it took a full six months. In this process, everything happened What?"
"'Spider-Man': More than 100 million..."
"Spider-Man", "Spider-Man", besides "Spider-Man" or "Spider-Man", More than 260 media outlets across the North American continent immediately reported the news of the film making history, igniting enthusiasm.
Not only North America, but also other countries and regions around the world, join hands to witness the moment when "Spider-Man" detonated the movie market and wrote history. Although this is not the era of social networks, newspapers and magazines still ensure that all corners of the world can Got it, let’s join the carnival.
Shock, shock, a wave of praise.
It is no exaggeration to say that "Spider-Man" has created a popularity comparable to "Titanic".
At the end of 1997, "Titanic" was released. It was said that the investment cost exceeded 200 million US dollars, so that 20th Century Fox had to bring in Paramount for additional investment to share the risk before the film could be completed. However, It encountered an epic Waterloo on its opening weekend -
The box office of the three-day opening weekend was only 28 million US dollars.
Not to mention recovering the cost, it was simply a loss to the point of internal bleeding.
However, I never expected that 20th Century Fox planned a series of year-end movie viewing activities for couples, and launched publicity in line with the "doomsday panic" mood at the turn of the century. Coupled with the word-of-mouth spread of the movie itself, it opened up the situation in an incredible way.
The movie not only topped the North American weekend box office rankings for fifteen consecutive weeks, but also controlled the weekend box office decline below 10% for three full months, which also included four incredible weekend box office declines. The rest, is history.
As a result, the "disaster of the end of the century" has evolved into the "box office bomb of the end of the century", and even audiences who have no interest in movies have entered the cinema one after another.
The popularity of the topic is unmatched.
At present, "Spider-Man" seems to have a little bit of momentum:
Strongly out of the circle.
In the past, there was Anson creating topic traffic, and then there was the opening weekend box office making history - and it was not just about breaking the record casually, but it was all about raising the existing record to a whole new level.
Compared with "Jurassic Park 3", the opening box office of "Spider-Man" has almost doubled; compared with "Harry Potter and the Philosopher's Stone", "Spider-Man" also surged 45% about.
Strong, so tough, and coupled with the overwhelming heated discussion, ordinary passers-by have also noticed such a movie:
Maybe, they should also buy tickets and go in to find out?
In the first week of May 2002, the North American movie weekend box office market showed a blowout, making people feel the summer heat wave again for the first time in a long time.
Champion, "Spider-Man".
Runner up, "The Scorpion King".
Second runner-up, "Changing Life".
It is worth noting that "Spider-Man" is basically the only one. The runner-up "The Scorpion King" only took 9 million at the box office in three days over the weekend. The box office loss in the third week of release was still close to 50%. .
To be precise, "Spider-Man" swept away all the energy of the entire market like a Tyrannosaurus rex, and no one paid attention to other works in an instant.
The same goes for "Murder by Numbers". The box office dropped another 43% this weekend, only taking in 3.6 million. The cumulative box office in the three weeks after its release was 23 million. No one will discuss this soon. This is Sandra's attempt at transformation.
No wonder even "Star Wars Episode 2" is beginning to worry about the market being squeezed -
"Spider-Man" is indeed a monster.
Now, here comes the most important and critical point, after "Spider-Man" exploded with such amazing energy in its opening weekend, how did it fall? What about the second week, what about the third week?
If "Spider-Man" collapses at the box office the next week, then "Star Wars Episode 2" does not need to worry; but what if there is another "Titanic", the crew of "Star Wars Episode 2" Maybe I really can’t cry.
However, everything in front of us is unknown.
After all, the subsequent box office trend of any previous movie has no reference value, because 100 million in the opening weekend is a completely new field.
The only thing I can refer to is last year's "Harry Potter and the Philosopher's Stone."
It dropped 36.3% the next week, taking in $57 million at the weekend box office.
Firstly, there is only one reference sample, which lacks promotion value.
Secondly, the special thing about "Harry Potter and the Sorcerer's Stone" is that the second weekend of its release happened to be Thanksgiving, and family audiences flocked to the theaters in full force. The 36% box office drop is a very, very outstanding results.
Based on past comprehensive experience, as long as the decline is less than 50%, it is worthy of applause; but these experiences are not useful and are only for reference.
The first person to eat crabs still needs to find his own way after all——
In the weekend after its release, it dropped 31.1%, with a three-day box office of US$96.5 million.
(End of this chapter)