Chapter 510 Thirty Miles
Los Angeles, one of the largest cities in North America, covers an area of five hundred square miles (about one thousand three hundred square kilometers), but in fact, it is the real lively and active area in the center of the city ——
Especially Hollywood.
It’s only the size of a palm.
Thirty miles, about forty-eight kilometers, is the active area of the paparazzi. Within this range, they can catch all the hot spots in the entertainment industry and continuously feed the global demand for gossip.
In the summer of 2002, a website called TMZ was quietly born. At first, people had no way of knowing what the name of the website was. It was not until later that they realized that it turned out to mean Thirty Mile Zone, which also became the first in the world. A formal gossip website.
At a time when print media is still thriving and traditional media still dominates the mainstream, the emergence of TMZ is undoubtedly at the forefront of the times.
Especially for the new generation of young people, they welcome TMZ with open arms without any psychological burden.
It just so happens that the first news subject of TMZ is the most popular person among the current youth group-
Anson.
Obviously, the first collision between the paparazzi and the online world proved to be a match made in heaven. The information ocean on the Internet became the best breeding ground for gossip to spread widely, and in just a few days, it had already made a name for itself.
"Anson, who disappeared from the public eye, has actually been hiding..."
At the moment, the clickbait party has not awakened for the time being, and people have not been involved in the era of information fragmentation. See The habit of opening the article after the title and reading in depth still remains, so there is no need to use the title to attract attention when writing news; but Harry still vaguely felt the traffic code, and the not-so-scary title still left a small tail.
Right now, the summer season is in full swing, "Spider-Man" is making great progress and continues to create great results, and Anson is undoubtedly the number one hot spot in North America. According to past habits, photos of Anson's private life should be overwhelming, but However, the gossip magazines seemed particularly quiet this time. Such an abnormal scene is arousing people's curiosity.
Then.
TMZ gave the answer -
When you feel sleepy, your pillow comes!
At first, netizens didn’t pay much attention, maybe they just glanced at the news inadvertently, and then they realized that Anson had been in Los Angeles and appeared near Sound City. His slightly rough and unrestrained style also caused countless Discussion:
“Ah, Anson is so handsome like this.”
“Hormones are coming!”
"Sure enough, fashion depends on your face. Handsome guys always look good no matter how they look."
"Anson the scumbag! I can do it!"
"Anson, a good boy and a good student, actually has a bad masculine side. , It’s very malleable.”
Sigh, praise, and be obsessed with it.
That's all, very few people pay attention to the source of news reports.
But gradually, gradually, netizens realized something was wrong.
Harry is smart and cunning. A piece of news is divided into several parts and distributed.
First it was revealed that Anson appeared near Sound City, then it was revealed that Anson was suspected of going to Sound City for a visit, and then it was revealed that Anson might be recording in Sound City.
Then it was revealed that Anson was temporarily living near Sound City, and then it was revealed that Lily, Connor and Miles were there, and it was speculated that the band that appeared on the "Tonight Show" might be preparing a new album.
Immediately afterwards, it was revealed that the voice was suspected of being from a record company, and rumors were spread that different record companies were contacting Anson. Finally, it was revealed that the band had signed a contract with Warner Records.
One, and another.
It was originally a simple news, but under Harry's control, it turned into a series, with some suspense effects at the same time -
Can't stop! At this time, netizens noticed that this TMZ website was unusual. While others were still in the dark and could not find Anson, TMZ was able to break the exclusive news one step ahead of others in the first place.
And!
Not only Anson's news, but also the daily life of "Bennifer" is also updated. The trivial news about the most annoying/hot couple of the year also attracts crazy traffic and is continuously updated like a serial novel.
In less than a month, TMZ has become famous.
The first people to notice TMZ were the paparazzi. They had a keen sense of smell and noticed the movement of this website, but the paparazzi had different reactions.
Some people are dismissive and still believe that traditional media is a more stable "buyer"; some people are dismissive and think that such a website is just a gimmick; some people are prudent and use TMZ as an information index. According to The website updates information, and you can track it yourself.
However, there is also a small group of people who are very interested. Like Harry and Colin, they refuse to be bound by traditional media such as "Entertainment Weekly" and believe that the online world has a broader space for development
Therefore, they also cautiously began to try -
Some news is updated on TMZ for free; some news is exchanged with TMZ in the form of barter; some news is still sold to traditional paper media.
Gradually, TMZ became lively and found brand sponsors.
When a brand is willing to place advertisements on the website, TMZ will officially be on the right track.
It was only at this time that traditional media finally began to take this website seriously.
In fact, they are also well-informed, and they are only slightly slower to notice the existence of TMZ than other paparazzi; but just like traditional conservative forces ignore, ignore, and despise new things in all historical processes, they do not take it to heart.
From the perspective of traditional media, a small website like TMZ will never become a big deal.
However, networks demonstrate their speed and power.
TMZ’s growth rate is beyond imagination, and finally some traditional paper media are trying to face up to the existence of TMZ.
When Harry received a call from "Entertainment Weekly", he was paying close attention to Connor who was smoking at the door of Sound City. Miles and Lily were also nearby, but did not see Anson, which made Harry Leigh was slightly wary.
Naturally, I didn't pay much attention to the phone.
A voice on the other end of the phone asked from what source the details of the contract signed between the band and Warner Records were obtained and how credible they were.
Harry didn't care at all, "Are you going to reprint it or buy it out exclusively?"
"Huh?" The other end of the phone did not expect such a turn at all.
Harry repeated it again, and then explained, "There is still an exclusive buyout of one hundred thousand dollars; but 'Us Weekly' is also considering an offer, and I am not sure if it will happen if we continue to wait. Change.”
"If the exclusive right to buy out is sold, then subsequent reprints will not involve asking us."
"However, even if you buy out the exclusive right, TMZ still reserves the right to update after 24 hours."< br>
The positions of the buyer’s market and the seller’s market are quietly changing.
The "Entertainment Weekly" on the other end of the phone was caught off guard. This world was so unfamiliar that he even forgot how to react.
But Harry had no time to continue stretching. He felt that Anson's disappearance was... a little strange, and his intuition was sounding the alarm.
(End of this chapter)