Chapter 648 Fashion Icon
Edgar, has an ambition:
Not only to fully display Anson’s charm as an actor and a man, but also to fully display Anson’s charm as a fashion icon.
So far, there are countless female fashion icons. From models to singers to actors, fashion has long become an important label for female entertainers, including top actors. Everyone aspires to be like Jennifer- Aniston has become a fashion trendsetter.
But what about men’s fashion?
None.
The simplest and most intuitive example is Mark Wahlberg. This actor has gradually established a foothold in Hollywood with his works such as "Boogie Nights", "Planet of the Apes", "The Perfect Storm"; But in fact, his most famous work is the CK underwear model photos.
That was CK’s first attempt to use underwear as a sex symbol and fashion hook, and to make the underwear exposed on jeans become a trend.
The young Mark Wahlberg became a topic of conversation in one fell swoop, and for the first time made a man's sex appeal an explicit and naked voice.
After becoming famous, Mark did not shy away from his history, and he was also happy to show that past. After all, that was where everything started; however, in Hollywood, when everyone mentioned this, Discussions are always carried out with a curious, probing, and playful look.
Either malicious or condescending.
From the very core, mainstream society rejects men’s fashion.
Until the emergence of Dior——
During the Spring and Summer Fashion Week last October, Dior became a leading player in subverting the industry, not only the fashion industry, but also other industries involved in all aspects Everyone can feel this trend, and the entertainment industry is the first to bear the brunt.
Someone asked, how come those opposition voices in the past suddenly became quiet now?
At first, the voices of industry authorities gained the upper hand, and legendary figures led by Anna Wintour and Karl Lagerfeld gave their support in person.
Secondly, the revenue figures. Eddie Slimane’s revenue from the launch of Dior Men’s Clothing for one quarter is equivalent to Dior’s men’s clothing revenue in the past four quarters combined; the revenue surge is far ahead of the industry, and is even approaching. The quarterly earnings of the industry's top women's clothing brands show shocking momentum.
As the saying goes, there are no eternal enemies, only eternal interests.
Numbers don’t lie, they honestly reflect the needs of the market and turn the tide overnight, so that major brands finally realize the huge potential of the men’s fashion market.
Moreover, unlike the deep-rooted women’s fashion market, which has been cultivated for half a century, the men’s fashion market is almost barren. All brands are on the same starting line, and everyone has a chance, including Dior, who is only slightly ahead. It’s only half a step, so it’s not necessarily impossible to catch up.
In an instant, the entire industry was turned upside down.
At the same time, almost everyone realizes that in men’s fashion, there is a lack of an idol and a leader. There are even only a handful of top male models. Focusing on fashion can open up areas There are countless of them, and the business opportunities contained therein are endless.
The same goes for Edgar -
He smelled an opportunity.
A year ago, Edgar and the others tried their best to prevent Anson from being associated with models and fashion, because this would tie Anson to the image of a vase, and his acting career had already formed a stereotype before he even had time to get started. , that would be a disaster.
A year later, Edgar discovered that if Anson could seize the opportunity to become a trendsetter in men's fashion, he would be able to exemplify his star status in one fell swoop and become the first person to open up a new field in Hollywood. Everything in front of him would be possible. .
Perhaps, the "cat and mouse game" can help Anson accomplish such a feat.
After all, in this movie, Anson shows his ever-changing charm.
“…This time, we need to work on the styling.”
“It’s not just a premiere.”
"The movie will be promoted in different cities. My idea is that during the movie promotion period, including movie theaters, TV shows, and radio shows, every appearance you make, even on your way to the studio, Or on the way to take out the trash on Wednesday, all need to be matched with different clothes and different looks. "From suits to sportswear, from jeans to leather jackets, everything."
"I am temporarily. There is no complete plan, but a preliminary estimate is that at least three hundred sets of clothes will be needed to fully demonstrate the energy of being a fashion trendsetter."
"We need to create an impact, and more importantly, an impression on you. The existence of "you" is a kind of fashion, and it will leave a deep impression on the general public every time they see you."
Although Edgar did not realize it for the time being, Anson could see it immediately. Degas was ahead of his time and keenly captured the essence of Vanity Fair——
Because twenty years later, when smartphones are fully popularized and social networks are pervasive, artists appearing in any venue in private or at work will become part of their public relations image, so much so that it will be difficult for artists to go to the corner cafe to buy a cup of coffee or to throw away garbage. You must dress carefully.
Life is wrapped in a huge bubble of light and shadow.
It must be said that Edgar indeed showed foresight.
Anson was not surprised, "Uh-huh, no problem."
Edgar choked:
In his opinion, this was a shocking and earth-shattering proposal that completely subverted the perception of the existing industry. However, when it fell on Anson's ears, it was so light and had no impact at all.
Edgar has some doubts about life. Could it be that he is making a fuss?
Involuntarily, Edgar tilted his head and thought about it seriously. If it were Anson, it would be logical. Anson would surprise him every time, but he rarely surprised Anson——
It seems that he still needs to keep working hard.
Taking a deep breath, Edgar continued.
“So, sponsorship is particularly important.”
“Currently, more than 70 brands have expressed their willingness to sponsor this promotional event.”
“Any brand, as long as you have heard of it There is basically no problem, including all big brands, luxury brands, aristocratic brands, high-end brands, etc.”
“Anson, there is a problem here, we may not be able to renew the contract with Dior.”< br>
Otherwise, as a master of the Dior brand, how could Anson wear clothes from other brands on stage?
Edgar was worried.
It’s not at the brand level. After all, in business cooperation, it’s normal to have disagreements when there is cooperation; it’s at the personal level. Eddie extended an olive branch and gave Anson a chance to perform on stage. In the end, Explosive words, both public and private, the relationship between Anson and Eddie is not that simple.
If possible, Edgar would not burn bridges, because this kind of relationship is extremely valuable in Vanity Fair, and they need to cherish this friendship.
So, Edgar was worried about how to discuss it with Eddie.
But what Anson is worried about is another question, "Are they all sponsored by brands?"
Edgar didn't understand and nodded matter-of-factly, "Yes."
Anson shook his head, "If that's the case, your plan will most likely fail. This won't work."
< br>(End of this chapter)