Chapter 711 Perfect Ending
He nodded, shook his head, was slightly startled, his thoughts became knotted, and nodded again.
Blair was confused, so should she nod or shake her head?
This made Anson smile slightly, "I hope you fell into a temporary state of madness because of the huge success of tonight's surprise event, so that at least it can satisfy my arrogance and arrogance as an actor. "
In the first half of the sentence, Blair wanted to nod.
But the second half of the sentence?
Blair was stunned again.
"No response? Well, it seems that this confirms my arrogance."
Anson added another sentence. If you can't hear it as a joke this time, That would be stupid.
Blair looked at Anson, almost crying, but the smile in his eyes overflowed again, and finally looked at Anson with a strange expression, "This should be the most inoffensive arrogance I have ever seen. .”
"But no matter what you look like, I still like you."
Finally!
Blair finally caught his wits and organized some words incoherently.
Anson shrugged lightly, "I won't refuse."
Pfft.
There was a low chuckle all around.
However.
This time Anson did not let the atmosphere rise, but raised his right index finger and put it on his lips.
“Shhh.”
“The movie has started.”
After saying that, Anson took the lead, looked forward, and became completely quiet, just like an ordinary college student. He came to watch the "Superman" series with his friends tonight and enjoy a Friday movie night.
Ansen, who is dressed in a youthful and attractive outfit, is indeed the age of a student, blending into the crowd quietly -
Ordinary, but extraordinary.
Looking at Anson's side face quietly, Blair's panicked heart finally found its rhythm and settled down again. The noise in the world gradually faded away, and time paused at this moment.
Turning his head, Blair looked at Karen.
Two friends exchanged glances, and they could see the same joy, the same excitement, the same wonder and excitement in each other's eyes, and they were completely connected even though there was no conversation.
Ah.
Silent scream.
Ahhhh.
There was no sound in my throat, but the scream in my heart broke free and was completely released. Happiness climbed onto my eyebrows. I could feel thousands of butterflies flapping their wings in my belly, and countless fireworks were blooming in the sky.
It turns out that this is what it feels like to climb from the bottom of your mood to the top of the universe.
Then, he took a deep breath, took continuous deep breaths, and forced himself to calm down. His peripheral vision drifted toward Anson, but his attention was still directed to the big screen -
"Superman 2" began.
This is really a weird scene.
At least that's true for Nicholas.
If the audience came for Anson, then the pop-up surprise event has ended. Now that Anson has entered the crowd, he is completely engulfed by the surging crowd. Looking around, he cannot be seen at all.
If the audience came here to watch "Cat and Mouse Game" for free, then an old movie from 20 years ago is being played now. There are no computer special effects at all. You can see through it at a glance, unless you particularly like it. , otherwise it would be uninteresting to most people.
To be precise, if you stand at the back of the square or in a remote corner on the side, you can't see the big screen. You may not be able to see the picture clearly, let alone the people sitting cross-legged on the ground in the front.
So, why are we still gathering in droves towards Washington Square?
One floor. layer. Another layer.
Nicholas stood in the middle of the crowd, like the middle of a hamburger, but he could feel the crowd behind him continuing to surge. Standing on tiptoes and looking in the direction of the arch, you can see that there is no end in sight of the winding queue, and the densely packed heads above are really spectacular.
Suddenly, it felt like I was experiencing New Year’s Eve again.
Grand, grand and lively.
Far beyond imagination.
Nicholas was also full of surprise. There is no doubt that this flash mob promotion event has become a marketing case. All major film companies should study and study it carefully. This is the correct way to start promotion——
And, it’s cheap.
In the whole process, there is no public relations expenditure, no marketing expenditure, and no additional event organization expenditure. Even tonight, the final climax of the entire event, the cooperation with New York University should not require any special expenditure.
For a company like DreamWorks that has cash flow difficulties and a company like Universal Pictures that is stingy about spending money on distribution and promotion, it is a perfect case.
Admiration, in addition to admiration, is still admiration.
Nicholas thought -
Perhaps, this deserves a feature, revolving around Anson's entire promotional campaign for the movie.
Of course, Nicholas did it too.
The New York Times published a special report three days later to launch an in-depth discussion.
“How the ‘cat-and-mouse game’ is affecting the holiday season.”
In the special report, Nicholas described the end of that night in Washington Square.
“Anson, Anson, Anson.
The whole square is shouting the same name, just like a rock music festival. Although it is common at music festivals, it is extremely rare in the film industry, at least in In my memory, this is the first time.
Anson watched 'Superman 2' quietly and immersedly throughout, no different from other viewers. At the end of the long and grand promotional campaign, he was not in a hurry. I didn't go back to the hotel quickly to rest. I stayed there and watched a two-hour old movie.
And after the movie, there was no grand farewell or formal greeting, it was low-key. He turned around and left without a bodyguard or assistant.
Washington Square also gave their response.
Shouting, but not crowded.
Fanatical but not out of control.
They lined up to get out of the way, cheering and applauding, and bid farewell to Anson's departure in an orderly but enthusiastic manner.
There is no doubt that this should leave a mark in the history of film promotion activities in the North American continent.
Anson left amid the deafening and heartbreaking shouts of the audience; however, the frenzy of the party continued and did not disappear for a long time.
Those who were willing to stay in Washington Square to continue watching 'Superman 3' were rewarded by not continuing with 'Superman 4' after the screening of this film, but at 12:05 midnight The screening of 'Cat and Mouse' begins -
A gift from Anson.
Thus, the two thousand spectators who stayed at the scene spent the most unforgettable and magical night in their lives. After listening to the creative sharing of the movie protagonist, and after the movie protagonist broke the fourth wall and came to reality, they watched He breaks the fourth wall and returns to the movie screen to enjoy the movie again.
Same, but different.
It was the happiest, most relaxing, most comfortable and most enjoyable screening I have had in the past three years, because Anson made me start to like movies again. It was not because of work or tasks, it was just a kind of relaxation.
The ‘Cat and Mouse Game’ is that kind of Christmas gift. It is unconventional and unconventional, but you can see a surprise the moment you open the gift box. ”
Exuberantly.
Nicholas recorded the end of that night in a special way, bringing readers a slightly different entry point for reporting, but without a doubt, detonating Hot discussion, from different aspects and angles.
The New York Times special report is just the tip of the iceberg.
Because the aftermath of this storm has just begun.
(End of this chapter)