Chapter 727 Christmas Miracle
Time, from 2002 to 2003, the winter in the northern hemisphere was covered with snow, covered in a severe cold of heavy snow. Many cities could see heavy snow and the roar of winter. Peaked briefly.
However, this still cannot stop people from going to the cinema to watch "Cat and Mouse Game".
To be precise, the impact is objective. It is inconvenient to travel in heavy snow. People generally tend to stay at home. After returning home from school or work, they stay in warm indoors and refuse to travel in the snow.
Not only movie theaters, but also shopping malls, restaurants, amusement parks, cafes, hotels, etc. all face the unavoidable off-season trough throughout the year.
However, if you are bored at home and simply want to go out to breathe some fresh air; or if you are trying to escape from the TV and are eager to find some other entertainment, a warm movie theater is indeed a good choice.
At this time, looking at the movie list in the cinema, "Cat and Mouse Game" easily stands out. In the past half a month, the topical effect of this movie has swept across North America, and no one knows it. People don’t know about it, and it has even become a trend and everyone is discussing it.
Men, women, and children, of all ages, genders, and classes are all no exception. Even because movies are tied to Christmas, they have become synonymous with family leisure and entertainment, and have become the choice of many parents.
Following the first week of January, the second week is still a game of cat and mouse.
This week, the newly released "Newlyweds" tried to replicate the success of romantic light comedy movies in the holiday season, but failed sadly.
"My Lover" stars Sandra Bullock and Hugh Grant, and "Maid in Manhattan" stars Jennifer Lopez and Ralph Fiennes, which have great market appeal and topicality. However, "Newlyweds", which stars Ashton Kutcher and Brittany Murphy, does not have such appeal for the time being.
Furthermore, it is worth mentioning that this is a severe test at the level of marketing strategy. When Twentieth Century Fox promoted the "Newlyweds" campaign, it followed the rules and procedures, and did not expect the "cat and mouse" at all. "Game" came out of the blue in such a way that they were at a loss what to do and were pushed into a predicament.
In the past two weeks, at the marketing and marketing level, the "newlyweds emergency" has been completely suppressed by the "cat and mouse game". The discussions among different people on different platforms all revolve around the "cat and mouse game", so that 20th Century Fox was completely dumbfounded.
In fact, not only 20th Century Fox, but other film companies were not much better. Without exception, they were shocked and couldn't figure out a way to deal with it in a short period of time. They were stunned. Being led by the "cat and mouse game" topic promotion.
This is a new experience, and it is an eye-opener for major Hollywood film companies.
The only thing I can say is that I was unlucky and chose the wrong date for my "newlyweds emergency".
Finally -
Seventeen million dollars.
"Newlyweds" scored this number at the box office during its opening weekend, which is far from the performance of new films in the previous weeks. After all, it still failed to break through; however, everyone at 20th Century Fox felt relieved. tone.
The reason is that the film production cost is controlled at only 18 million U.S. dollars. Although whether "New Year's Eve" can make a profit at the box office depends on subsequent development, at least the box office has not completely collapsed, and the loss should be small. Probabilistic event.
call.
Twentieth Century Fox has no ambitions at all amid difficulties and crises. They are very satisfied with such box office performance and there is no need to complain; however, when they see the box office figures of their competitors, they can't help but be envious. My eyes still fell on the "cat and mouse game".
The second week of January, which is also the third weekend of the movie’s release, “Cat and Mouse Game” uprightly snuffed out the little doubts and suspense that had quietly emerged, and once again used an absolutely powerful The film was crowned the weekend box office champion this week, and won the weekend box office title for three consecutive years.
Three days over the weekend, $35 million.
In the third week of its release, "Cat and Mouse Game" was inevitably affected by heavy snow. Coupled with the end of the pop-up event, the popularity dropped significantly, although people were looking forward to seeing another "Titanic" or another one. "Spider-Man", but reality still brings the fantasy back to the ground. This week's box office dropped by more than 45%, almost halving, once again letting people see the invincible power of nature in winter.
Although but -
The "cat-and-mouse game" is not "Titanic" after all. The latter's writing of history relies on the recognition of word-of-mouth among the people and the worry of world destruction at the end of the century. The former The spread is completely a marketing victory, and with Anson's footsteps, it is more limited to the city and cannot really spread to form a wave.
However, reaching the top spot with double the box office data of the second place on the weekend list is still worthy of celebration. The movie just failed to continue to make history. In terms of the results itself, it was already very impressive in the winter season. .
Don’t be demanding.
Most importantly, in its three weeks of release, "Cat and Mouse" has breezed past the box office barrier, earning $300 million in North America.
The movie not only surpassed "Lord of the Rings 2" which was released for four weeks, and took the lead in reaching the top of the Hollywood box office pyramid with its three-week cumulative box office exceeding the threshold of 300 million; it is also about to become Steven Spielberg's and Tom Hanks, the two legendary superstars' highest-grossing works in North America -
Unbelievable.
Steven Spielberg has had countless brilliant box office performances in the past. The North American box office of "ET" and "Jurassic Park" both exceeded US$300 million. "Cat and Mouse Game" It is the third work to accomplish such a feat. The three completely different films each wrote brilliantly, and it is definitely a unique honor in the long history of film.
Tom Hanks is no exception. This iconic Hollywood actor also has a series of high box office performances, with more than 200 million works in North America, "Toy Story" and "Forrest Gump" The two works of "The True Story" both exceeded 300 million, which is his highest personal achievement so far. Now he is about to add a third one, which will establish his position in the industry.
Currently, "Cat and Mouse" is still in theaters and continues to climb new heights. There is almost no suspense that it will become the highest-grossing film in Steven and Tom's personal careers. However, the focus is not on the box office itself, but on the fact that the film that created a new box office high is actually It’s this movie——
I didn’t expect it, absolutely didn’t expect it.
Including Steven and Tom themselves, they did not expect that the movie would perform so well. Two superstars who had left a mark in film history long ago relied on a movie like "Cat and Mouse" to break through to a new career high. , this is the most interesting and magical landscape.
"Well, I guess, this is the so-called Christmas miracle."
Tom was still Tom. He made a little joke during the interview and deliberately did not mention Anson. It avoids the focus of people's greatest concern and expectation, but this answer makes everyone smile knowingly.
(End of this chapter)