Chapter 729 Can’t Stop
When the “Pop-up Surprise Event” came to a grand conclusion in Washington Square, more than one person speculated whether the event would continue to explore.
Canada? U.K? Germany? France?
And so on and so forth.
However, no.
There are no children herding sheep, and there is no wolf coming. Anson says that the end is truly the end. This event is unfortunately limited to the North American continent.
As a result, the promotion of "Cat and Mouse Game" in overseas markets is lackluster, let alone comparable to North America, it is not on the same level at all; the weakness of the production company DreamWorks and the distribution company Universal Pictures has led to There is a lack of strong promotion for the promotion and distribution of movies in the international market.
This also means that the movie can only rely on the appeal of Steven Spielberg and Tom Hanks to drive the box office.
However, a surprise still appeared.
First of all, the successful completion of "Spider-Man" paved the way for Anson, who appeared again in just six months, to be no longer a nobody.
Secondly, the North American continent's massive publicity activities are still spreading through newspapers, TV and the Internet. During this holiday season and winter season, the "cat and mouse game" has suddenly emerged, becoming second only to "Harry Potter" and The popularity of "Lord of the Rings" has also skyrocketed.
Thirdly, the movie’s prototype, Frank William Abagnale Jr., actually appeared, which became another gimmick to stimulate the audience’s curiosity.
A little, a little more, and the heat will rise.
It is worth mentioning that after "Spider-Man" landed in the Chinese market, "Cat and Mouse Game" also landed in China again.
In 2002 and 2003, the Chinese film market was still in the stage of continuous opening and slowly rising. The number of cinemas was not large, the market capacity was temporarily not ranked globally, and the box office data was not Bright; however, everything is developing and the potential is being tapped.
At this stage, the number of foreign language film works that can enter the Chinese market is limited.
Now, in less than eight months, two of Anson’s works have landed in China one after another. This is absolutely unprecedented.
So, no matter how the two movies performed at the box office in China, Anson has already risen to fame and won the treatment of Hollywood's new generation superstar early on.
Eventually.
"Cat and Mouse Game" successfully topped the weekend box office in the UK, France, Germany, China, Australia, Neon and other countries and regions, showing an absolutely strong posture in the winter schedule when there is a lack of competitors. Along with "Harry Potter" and "Lord of the Rings", it became the troika at the end of this year.
The movie has been released in a total of fifty-seven countries and regions around the world, which is also a surprise.
Originally, Universal Pictures had no plans to promote it on a global scale, because there are still many areas where its own distribution channels are not involved. The production cost of "Cat and Mouse Game" is only about 50 million, so there is really no need to spend that much. The energy is fully promoted, and the efforts and gains may not be directly proportional.
Unexpectedly, some countries and regions saw the film’s outstanding performance in the North American market, and local distribution companies took the initiative to contact DreamWorks to discuss distribution matters.
DreamWorks welcomes us with our hands and feet.
Thanks to this, "Cat and Mouse Game" met audiences in small markets such as Kenya, Peru, and Cambodia, opening up opportunities for Anson in unexpected places.
Globally, "Cat and Mouse Game" has topped the charts in all 45 countries and regions, winning at least one weekend box office title, with a gratifying record.
Among them, the UK, Germany, France and Neon are the top four ticket warehouses in overseas film markets.
France? Not surprisingly, the movie itself is closely related to France. Steven even went to Paris to audition in person and chose a famous French actress like Natalie Bey to play a role based on a French person. This sincerity was recognized by the market.
Neon?
It’s not surprising that instead of Anson driving the box office, it’s Steven Spielberg who has always had a strong appeal in the neon market. Movie fans accumulated from the “Jurassic Park” era are still diehard.
On the contrary, the United Kingdom and Germany can stand out and bring surprises that are not big or small.
In the UK, the "cat-and-mouse game" naturally cannot compete with "Harry Potter", and is even inferior to "Lord of the Rings". The two fantasy works that have been completely suppressed in the North American market have finally been released in the British III market. The island ushered in a proud turnaround; despite this, the "cat and mouse game" still performed well.
After taking in a cumulative box office of US$50 million, "Cat and Mouse" has successfully occupied a place in the top ten of the UK year-end box office rankings, and its rival is "Spider-Man" , "007", "Harry Potter", "Lord of the Rings 2", "Men in Black 2", "Ocean's Eleven" and other works.
As for Germany, no one knows what happened here——
They're not crazy about Spider-Man, they're not crazy about Steven Spielberg, and they're not crazy about commercial movies.
However, "Cat and Mouse Game" took in 44 million US dollars at the box office, so much so that the Hollywood media exclaimed in amazement and admiration.
Perhaps, Germany's "Bild", which has always been far ahead in terms of circulation, has leaked some truth.
"Anson Wood: Witness the rise of a new star."
All in all, surprises came one after another, which also allowed the total box office of "Cat and Mouse Game" in overseas markets to easily exceed 200 million US dollars. , and finally settled at US$265 million.
Compared with the North American box office, the overseas box office gap is obvious.
It can be seen from here that "pop-up surprise events" play a vital role in the North American market and are also the key to promoting the transformation of the movie box office.
Of course, the basis of everything is still the quality of the movie and the cast lineup. With the correct publicity method and the correct screening time, the chemical reaction is completed, and then the amazing performance of the movie's box office miracle is created, again and again At once, all the Hollywood media paid attention.
The screening period of "Cat and Mouse Game" is particularly long. It landed in North America on Christmas Day 2002 and continued until the last overseas market ended on Christmas Day 2003. This is the end of this magical movie. The journey of color comes to a perfect end.
US$377 million in North America and US$265 million overseas.
$642 million worldwide.
Numbers don’t lie and are clear at a glance.
If the success of "Spider-Man" was expected, then the surprise of "Cat and Mouse Game" was Cinderella's appearance. The two works left their own footprints in the 2002 film market in different ways, and With one go, Anson Wood broke through many constraints and rose from the 18th line to the first line.
Perhaps, the "20 Million Club" still needs to wait and see. After all, the success of the two movies has more or less other factors. Anson has not yet proven his ability to single-handedly carry the box office. Once he enters The $20 million club means soaring production costs, and the risks are naturally different——
In that year, Jim Carrey made history as the first film with a salary of $20 million, "Kingsman", which failed miserably at the box office, causing Sony Columbia Pictures to The case where the industry lost more than 50 million US dollars is still a wake-up call for Hollywood.
However, there is no doubt that Anson has pushed open the door at the top of the pyramid and entered another world.
(End of this chapter)