Chapter 749 Perfect Endorsement
Erin Hayes, tonight’s red carpet host on NBC, definitely relies on more than just her looks. After all, at the star-studded Golden Globe Awards ceremony, her looks I guess it won't be of much use.
After a brief period of dizziness, Erin stood firm amidst the shock and confusion, found her voice, quickly sorted out her thoughts, and grasped the key points.
"I can't believe what I'm going to say next, but I want to ask...Whose clothes are these?"
This is undoubtedly the first time.
The red carpet of the award ceremony is an important stage where women compete for beauty, whether they are unknown 18th-tier actors or high-ranking top stars; including the energetic sixteen-year-old and the accumulated sixty-year-old, there are no exceptions, every day Everyone is showing off their charm and being judged——
Even if you have no works and no strength, being stunning on the red carpet can still be praised by the fashion industry and arouse heated discussions among people.
The men wear the same uniform black suits and act as green leaves. At least on the red carpet, they are all reduced to foils.
So, the red carpet host must be knowledgeable about actors, trends, and fashion designers -
Whose clothes are they? Don’t ask the owner of the clothes, but the brand or design of the clothes. division.
If you answer "This is mine" or "This is what I rented" at this time, it will probably become a big joke discussed by everyone on the red carpet.
However, 99% of this problem is a patent directed at ladies.
The reason is simple. In 2003, the safe choice for men to attend award ceremonies is always Armani, Armani and Armani.
Twenty years later, men’s suits launched by different brands each have their own styles. Occasionally, red carpet hosts will ask men this question, especially George Clooney and Brad Pitt. This is very suitable for men in suits, and it is also a beautiful sight on the red carpet.
But now?
impossible.
However, this scene is happening.
Even if Erin really asked, she still couldn't believe that she really said it, and a historical moment of not too big or too small was born.
What’s interesting is that Irene was the only one who was surprised, while the others acted as if it were natural, and all their eyes were focused on Anson.
So, what’s the answer?
To be honest, if you can look like Anson wearing a suit of that brand, no one will refuse. Anson is a walking advertisement, firmly grabbing the attention of the audience. No matter men or women, everyone has their own ideas. The images in my mind began to surge.
"Well, if I remember correctly, this is mine."
Anson spoke.
Unexpectedly——
Irene was stunned. She was well-informed and experienced many battles, but she still couldn't keep up with Anson's thinking rhythm.
Anson's face was full of seriousness, "I may need to confirm with the agent, but I think it should be mine."
The more serious it becomes, the more absurd it becomes.
Puch.
Irene couldn't hold it back. She caught the faint twinkle in Anson's eyes, and she was half a beat too slow to realize that this was a joke.
A little prank.
Some people may be ridiculed for being naive and ignorant when they say the same words, but when Anson says it, it seems natural and has a sense of humor.
Irene had to admire Anson's calmness and calmness, not worrying about being laughed at at all, and that seriousness became the best humor in the scene before her.
Irene nodded slightly, "Oh, that would be great, we don't need to confirm whether the clothes are missing in the cloakroom."
A small counterattack.
Anson understood and a smile appeared in his eyes, "This is a gift from my friend, Eddie Slimane. If you like it, you can confirm it with him."
That’s it—
Dior. After going full circle, Anson once again chose Dior to attend the Golden Globe Awards; and after Anson spent the past few weeks building a new image and scaling new heights, he ended up with a set of Dior.
This not only proves that Anson and Dior still have a close relationship; it also proves once again that Anson is still Eddie's muse and continues to bring surprises.
The world's attention, through Anson, is once again focused on Dior.
There is no need for advertising or publicity. Anson is the perfect spokesperson. He can interpret all the imagination of Eddie Slimane's design.
Irene did not hide her surprise, "Why Eddie Slimane? I mean, in the past period of time, you have shown us different faces, proving that you have your own way of fashion styling. Understand, why did it go back to Eddie Slimane in the end?”
This time, Anson did not joke, but showed a shallow smile.
“Because this is perfection.”
Period.
Just a few words, but they set off a storm in the eardrums and heart.
Whistles, screams, applause, all surged.
There is no doubt that this is also the most special moment in the history of live TV broadcasts -
The awards ceremony has advertisements, and there are many; but the prerequisite is that sponsorship fees need to be paid.
Fashion brands are the only exception. Their advertisements feature actors and guests. Whoever can steal the attention and create topics will be the final winner.
Unexpectedly, Dior created a topic that attracted attention and detonated traffic, and easily became a hot topic for everyone that night.
Better than advertising.
Not only that, even other topics focusing on Anson were temporarily forgotten.
Edgar is busy, and so is Eve.
There are countless visible and invisible forces quietly coming together to complete the promotion. The energy accumulated through the "cat and mouse game" in the past period has further detonated, and even the Golden Globe Awards ceremony has been reduced to foil.
The overwhelming momentum is enough to make anyone envious.
The Golden Globe Awards make artists, and artists also make Golden Globe Awards. This was originally a two-way journey; but surprisingly, the Golden Globe Awards became a stepping stone and evolved into a foil. This is a rare event. A strange sight to see.
Red carpet, crazy about Anson.
From the media to the TV station, from the staff to the guests, there was no exception. Even the reporters who witnessed the Emmy Awards the year before last were all shocked.
Nicholas suddenly realized that Anson had completed his transformation——
It truly transforms attention and momentum into a substantial starlight, evolving from a label to a symbol, creating a solid impact.
After the Golden Globe Awards ceremony, Hollywood will be able to feel this power. Whether he likes it or admits it or not, Anson has occupied a place at the top of the pyramid and is firmly established.
The hustle and bustle continues all the way with no end in sight.
Now people finally understand the reason why Anson chose to play last in the first half:
There is plenty of time.
When the live broadcast of the TV station enters the commercial break and intermission, the stage in front of the Hollywood Hilton Hotel belongs completely to Anson.
Anson did not miss it, giving full play to his humor and controlling the audience, so that the reporters and audience present forgot the passage of time, and did not even realize that the commercial ended and the second half of the red carpet kicked off.
Until the second half when the guests arrived at the scene, their attention was still on Anson and they looked at Anson’s back reluctantly.
Now, it’s embarrassing.
(End of this chapter)