Chapter 869 Word of Mouth
Ninety-seven in the first week.
The fourth week, seventy-four.
Tenth week, forty-nine.
One step, one step at a time, "Ho Hey"'s climb up the Billboard singles chart is slow but solid. It doesn't soar in one go, but it never drops in the rankings. You can see progress every week, just like The most inspiring and passionate competitive sports story, witness its growth.
Week 15, thirty-eight.
Twentieth week, twenty-seventh place.
Five months, five whole months, "Ho Hei" quietly spread word of mouth in a small area, relying on the power of music to conquer the audience.
Moreover, it has won praise and admiration from more and more netizens.
After "Ho Hey" broke into the top 50 of the Billboard singles chart, you can see posts recommended by netizens on major forums, either saying that they have discovered a treasure band, or saying that they have no intention of doing so. Suddenly I heard an excellent song, and it was passed on from ten to ten, and word of mouth spread across the board.
Later, "Ho Hey" was used as a soundtrack episode for HBO's Emmy Award-winning drama series "Six Feet Under" to exaggerate the sad but yet wandering atmosphere of vicissitudes of life. After the series was aired, the soundtrack was widely praised, and Win the admiration of a group of listeners.
Later, the NBC classic drama series "Law and Order" also used "Ho Hey" as the ending song to show the helplessness and sigh in front of real life, which once again triggered a small-scale hot discussion, making this song further spread.
Amidst the hustle and bustle, a small number of netizens began to wonder, who is the August 31st band?
However, the popularity of the discussion is limited——
This situation is not unfamiliar. An unknown independent band or singer, relying on the success of one song to reach the top of the Billboard, but then disappeared as quickly as a shooting star, and people did not remember their name at all, only those melodies remained. Spread on the tip of the tongue.
Many years later, when the familiar melody sounded again, there were many people humming along involuntarily, but the name of the performing singer had long been lost in the long river of time, and no one could remember it. Even the singer himself was right in front of them, so people might not remember it. Not recognizable at all.
So, people always say that the work is the only important thing.
The same thing is happening in front of me.
"Ho Hey" is rising steadily on the Billboard singles chart, but the number of voices who really care about the August 31st band is limited.
Until——
next week.
It is the twenty-first week since the release of "Ho Hey", and the magical journey of this single on the Billboard singles chart continues and enters the next level.
Twenty-one week, nineteenth place.
From the 17th place last Tuesday to the 19th place this week, "Ho Hei" officially broke through the second barrier and successfully broke into the general public's horizons.
On the Billboard singles chart, the top 100 is the basic threshold, the top 50 is the mainstream threshold, and the top 20 can be regarded as the popularity threshold, and the next peak threshold is the top Top ten, each threshold represents a stage, and is also the most intuitive measure of popularity.
Someone once joked, "A Billboard No. 1 single can guarantee a lifetime of food and clothing."
Of course, this is a joke; but from the side, we can see the popularity and market popularity of the top spot on the Billboard singles chart, and we can also see the significance and value of the top ten and top twenty.
When "Ho Hey" broke through the threshold and entered the top twenty of the Billboard singles chart, it also meant that the single was truly heard by the entire North American continent.
At this point, take a look at the names in the top 20 on the Billboard singles chart:
50 Cent, Jennifer Lopez, Justin Timberlake, Jay-Z, Avril-Lavigne, Eminem and so on.
Every name mentioned is a well-known figure, and there is no doubt that they are names that are frequently mentioned in the current North American music market.
And now, on August 31st, the band quietly joined it, which also means that the band finally has the value of being mentioned and discussed by people -
It’s not just music. .
So, who is the band August 31st?
However.
Nothing was found. From Warner Records to online forums, there is no clue; because they do not understand German, French and other second foreign languages, these netizens in the North American continent who "know nothing but English" have not been able to explore the craze that is slowly unfolding in the European continent. discussion, completely cut off from information.
The Internet is such a thing.
On the one hand, the world is linked through the Internet, and it has become easier to search for and find information. You can have a library without leaving home.
On the other hand, due to the explosion of information, everyone is immersed in a sea of information. If you do not find the right way, you may be overloaded with information and miss what you really need.
Now, that's it.
Lack of correct keywords, netizens on the North American continent are completely confused, and the band quietly casts a veil of mystery.
Then, a rumor quietly spread across the Internet -
The band may be a prank.
Look, things are not complicated. The name of the band is "August 31st", which is obviously a hidden message. Even if netizens search, they can only find a bunch of calendars; the name of the song is "Ho Hey" , and there is no logo information, showing a bohemian style of freedom and chic.
In addition, the band has not had any official promotion from beginning to end, and there is no relevant information on the Internet, so it is not difficult to come up with an answer:
Perhaps, this is an independent band just for fun, and there is no Realizing how successful the single was.
Perhaps this is a little prank by a top star, using different names to hide his identity to test the market.
Although it is a bit outrageous, such a statement has some market, quietly triggering a series of discussions, and things are getting more and more interesting.
Then it got worse and worse.
Week twenty-two, seventeen.
Twenty-three weeks, fourteen.
Day 24, eight.
Breakthrough is coming.
The momentum is overwhelming and unstoppable, after reaching the top 20 on the Billboard. "Ho Hey" went one step further, breaking into the top ten after just three weeks.
As the single's performance continues to rise, the discussion surrounding the August 31st band also continues to heat up——
However, Warner Records has always remained silent and kept a veil of mystery, leaving netizens to use their imaginations. , various speculations are becoming more and more exaggerated and outrageous.
Can’t stop!
Week 25, seven.
The popularity of "Ho Hei" continues to rise. In more than six months since its release, it has climbed from obscurity to an incredible height, even after ranking among the top 50 After being ranked first, the ranking continued to rise every week, and the ranking did not drop once for twenty-five weeks.
Unbelievable! One hundred percent incredible!
Now, not only netizens, but also Billboard officially joined the discussion; other media were no exception, and the entire music market was bustling with activity.
Busty and bustling.
It was at this time that a piece of news traveled across the ocean, across the Atlantic, and spread from Paris to the North American continent.
"...Anson Wood fronts the August 31st Band..."
Wait, what?
Boom.
The entire North American continent was in shock. It was so unexpected, shocking and powerful that the media all lost their voices and fell into a brief state of sluggishness.
(End of this chapter)