Chapter 871 Guessing Game
Second. second. Still second.
For three consecutive weeks, "Ho Hey" has been at No. 2 on the Billboard singles chart.
However, it’s a pity that people have nothing to say about the chart ranking——
Currently, the one who firmly holds the top spot on the Billboard singles chart is “In That Club (In That Club)” -Da-Club)” from Fifty Cents.
Fifty Cents grew up in Queens, New York, a typical slum boy. He grew up on the streets and was immersed in all kinds of dark criminal lives. It was not until he was twenty years old that he found the focus of his life and became passionate about rap.
In 1999, Fifty Cents signed with Columbia Records and completed recording. Just before the album was about to be released, he was shot. After Columbia Records learned about it, they not only canceled the record release plan, but also broke up the contract with Fifty Cents.
Subsequently, Fifty Cents began to create independently and was active in the underground music world. It was not until the summer of 2002 that he received the appreciation of Eminem and Dr. Dre, and finally got the opportunity to sign a contract again.
In February of this year, when Fifty Cents finally released his first official album, he was already twenty-eight years old.
However!
This album caused a sensation in the entire North American market upon its debut, selling 870,000 copies in just five days. This was also the fastest-selling album debut since the sales statistics system was officially established in 1991.
Without a doubt, taking the storm by storm.
Among them, "In That Club" is the first hit of this album.
The single was released and was very popular. After eight weeks of climbing the charts, it topped the Billboard singles chart and started its dominance.
When "Ho Hey" climbed all the way up, no other competitor could shake the position of "That Club". The latter won the championship all the way, and no one could touch the throne for two full months. .
There is no doubt that the sudden rise of "Ho Hei" is a beautiful sight; however, in front of the championship, there still seems to be something lacking -
Two consecutive cards.
Nevertheless, "Ho Hey" unexpectedly burst into the public eye is already a grand miracle. It really can't be more demanding and deserves applause.
So, what’s next?
Can the number of weeks that “that club” has won the championship break through double digits? Can "Hoo Hey" end Fifty Cent's long reign and reach the top? If not "Ho Hey", who will take over the throne?
Fifty cents came out of the slums, and August 31st jumped out of the cracks in the rocks. Each of the two groups of singers has their own experiences and legends. The journey of the two singles sweeping the United States is full of stories.
The next scene is even more exciting.
To be continued, currently on.
The bustling crowd of eyes gathered one after another, and the hustle and bustle could not stop.
So, what about the band?
Or more accurately, what about Anson?
Anson and the August 31st Band left Paris and headed south.
At first, neither Anson nor the band members realized the far-reaching impact of the performance in Paris -
The band's performance in Berlin also caused a small sensation, and the scale was comparable to that in Paris. ; but subsequent performances were no different.
During their stay in continental Europe, the band finally got used to Anson being just Anson. The light of the movie star was quietly hidden, and they were unable to react for a while and continue on the journey.
However, this time it did not last long, and the band realized that the appearance of the TV station and the dispatch of the police had derailed things, and the aura of "Anson Wood" quietly returned to its familiar figure.
The band, unable to be "quiet" for too long, was involved in the storm——
At the street performance, crowds gathered early, between 300 and 500 people, densely packed with traffic. Paralysis was a problem, but the bigger problem was that the band didn't even have a way to get into the venue. The protagonists of the performance were blocked from the stage, looking at the bustling crowd in front of them, dumbfounded. The scene was indeed a bit absurd.
Soon, the band realized the crux of the problem:
They cannot announce the performance venue and time in advance, otherwise they will be surrounded.
Before, the band was inevitably sad because no one cared about street performances; now, street performances are too lively and crowded, which is also a problem.
The point is that the fundamental purpose of the band's street tour in continental Europe is publicity. They cannot completely hide the news and play hide-and-seek with the audience like they did in previous pop-up surprise events. This will not work.
So, Anson came up with an idea -
Guerrilla performance.
When arriving in each city, the band will announce the street performance time in advance, but not the performance location; the latest location will not be refreshed on the website until ten minutes before the performance starts.
Meanwhile, the band's street performance lasted only one hour.
After an hour, regardless of the size of the audience, the band will leave.
If the website activity is not refreshed and there are only a few viewers, the band does not mind. Just like the previous street tour, they will complete the performance conscientiously.
If the website event attracts attention and the audience is packed with people, the band will also enjoy the performance and complete the performance with the audience.
Little by little, the band’s street performance on August 31st became a surprise event——
No matter whether you live in that city or not, or even in that time zone, it also doesn’t matter whether you have time to go there. Watching the performance live, thousands of netizens were happily waiting on the band's tour website, waiting to be refreshed to see where the band would perform.
After the performance started, people immediately posted photos or wrote about their experiences on the forum, eager to share their experiences.
Then, it turned into a grand party for netizens to have a collective carnival.
Not only the audience who likes music, and not only the audience who likes Anson, more and more melon-eating people are joining in, just like a live broadcast event.
Things went off the rails and gradually developed from a simple street performance into a special event for a small group of netizens to enjoy.
Intentionally or unintentionally, the band’s European street tour on August 31st is becoming a popular annual event on the global Internet in 2003, generating countless traffic——
In 2003, the "cloud" The concept has not yet been born, and cloud movie viewing, cloud tourism, cloud concerts, etc. do not exist at all, so that media experts and communication scholars have cast their eyes in astonishment and surprise, not knowing how to view and respond to this incident.
The "pop-up surprise event" at least has traces to follow, and some rules and experiences can be summarized. Other marketing teams can copy and paste; but what is happening in front of us is far ahead of its time. Subverting concepts and cognitions, all kinds of discussions spread across the board.
A key point: So, is this a one-time event, or can it be replicated and repeated?
However.
There is no answer, at least not yet at this stage.
Netizens were just joining in the fun, completely unaware that they were making history, but communication scholars and news experts all looked at Anson:
Similar news events happened again and again in As for Anson, unless Anson is the chosen one, it cannot be a coincidence.
Once? twice? This has been done three, four, and five times, and it has broken conjectures and rules every time, which has already exceeded cognition.
So, what is the reason?
(End of this chapter)