Chapter 881: The Problem of Matching Clothes
The reason is very simple.
Anson and Dior have been cooperating for a whole year, and have made Dior men's clothing the leader in the industry, far ahead in terms of sales and brand image.
This is very good and important.
But these are all in the past tense.
Dior does not believe that Ansem can help their brand go further, or they believe that Ansem can but Ansem has ended the cooperation, so marketing must change its strategy and find new ways to promote it.
Anson, there is no priority.
If Anson is willing to choose Dior to attend important occasions, they welcome it; but if Anson is unwilling, they will not feel sad.
After all, this is a business.
As the brand design director, Eddie worked hard to promote the design concept and the added value of Anson's image, but it was only an artistic consideration.
Although Eddie tried to prove the important role of this step in future layout, in the view of Dior executives, they have made full use of Anson's remaining value. Now it should be Anson who hopes to wear Dior to attend Cannes, rather than Dior begging Anson to choose. They attend Cannes.
Eddie’s efforts failed.
Eddie looked at Anson whose mouth corners were slightly raised, unable to control his frustration.
"Anson, I'm sorry."
Anson laughed directly, "Haha."
"Eddie, tell me, why are people so afraid of cross-dressing?"
It's not just artists, it's the same in daily life.
Eddie was stunned and looked at Anson in confusion. Where did this topic come from?
Anson continued.
“Essentially, I am afraid that I am not special enough.”
"On the one hand, it may appear that one's own taste is vulgar. Like everyone else, everyone wants to have something unique."
"On the other hand, they may worry about exposing their own shortcomings. Some People worry about being said to be imitating others, some people worry about being said to have no taste, and some people worry about being said to be inferior to others.”
“There are many potential possibilities, and everyone has their own special situation. , the ideas may be different, but in short, if you look at the essence through the phenomenon, you are worried that you are not special enough.”
“This is really an interesting thing, isn’t it?”
“ The root of fashion trends is that everyone needs to follow the trend. When I put on a shirt and everyone follows suit, a trend is formed; but at the same time, people are afraid of being submerged in the fashion trend. , trying to maintain its own characteristics while following the trend.”
"So, a contradictory situation was formed."
"We are always making things difficult for ourselves."
Eddie was stunned for a moment, and his tense emotions couldn't help but relax. He didn't hold back and showed a smile, "Anson, do you think everyone is you?"
"Actually, for most people, they don't realize this, and they don't even think about it. This matter. Not everyone is confident enough to believe that they can make the right choice. They are worried that they will become the target of comparison and then expose their true nature."
Pa.
Anson snapped his fingers and said, "Yes, that's the correct answer."
"Whether it's self-confidence or inferiority, the essence of fear of matching clothes is the fear of comparison."
"Look, it's the same. It’s T-shirts and jeans. Some people feel fresh and natural when wearing them, but some people just... disappear from the crowd. Such contrasting shirts are really scary."
"People with low self-esteem are afraid of comparison, and confident people reject comparison. . ”
“On the red carpet, everyone wants to be unique and shine in the audience, so they will do their best to avoid matching clothes. ”
"It's the same in daily life. When you suddenly change your clothes while shopping, whoever has low self-esteem will be embarrassed."
Things are so complicated, yet so simple.
Eddie did not speak immediately, but thought about it carefully and looked at Anson with a little hesitation, "So, what do you mean?"
Anson spread his hands, "Zhuang Shi Just wear a shirt. I'm not afraid, and I'm not embarrassed."
Eddie: ...I couldn't believe my ears, "You mean, you're going to have sex with Moni. Ka-Bellucci matching shirt? ”
Anson, "To be precise, it's a contrasting color, but that's not the point."
Eddie was so surprised and shocked that he didn't react for a while, and the corners of his mouth raised inexplicably, A smile lightly overflowed.
“You mean, you and Monica Bellucci will have a head-to-head confrontation to see who can win, right?”
Anson’s face was calm, “I Thought it was an interesting idea.”
"Look, she's a woman and I'm a man, she's in a skirt and I'm in a suit, she's the host and I'm the guest, and we're competing on two tracks, and I don't think that's anything to worry about."
Anson's After some guidance, Eddie felt relaxed.
"Head-to-head victory?"
"Well...this is indeed a way. Maybe you can really defeat Monica Bellucci? I may need to be a little bolder. "Then the two of us will offend the Cannes Film Festival and Dior, right?"
When the conversation changed, Eddie looked at Anson helplessly:
A confrontation with Monica?
If you lose, you may be the laughing stock of the media; if you win, Cannes and Dior will be mad.
In other words, this is a confrontation with no chance of winning. No matter what the result is, Anson is the loser.
But Anson still looked unconcerned and laughed heartily, "Haha, relax, Eddie, this is Cannes, not the end of the world."
Eddie didn't answer, but took a deep breath, then another, to regain his composure.
"Anson, we need to fight back."
Perhaps, they are weak and unable to resist the power of capital after all; but in Vanity Fair, capital is not the only weapon, art There are other things in the world that can shine brightly.
For example, talent.
“The good news is, we have second options, third options, and so on.”
Since the strategy was to create Anson's fashionable image, it was impossible for Eddie to be unprepared.
Anson blinked, "So, the bad news?"
Eddie, "You need to refit."
Anson let out a wail.
Eddie didn't hear it at all, or in fact he heard it but was not prepared to pay attention. He now began to look Anson up and down, his brain running at high speed——
The blood is boiling, the passion is surging, and the inspiration is constantly colliding and roaring.
In Eddie's view, this is a challenge, a question, a provocation, an attack, a contempt and a contempt. Indeed, standing in front of capital, they are just pawns. Not to mention fighting back, they even have no right to speak. No, but that doesn’t mean bugs have no voice in front of elephants.
He will make them hear, in his own unique way.
Now, Eddie has entered a fighting state, with fighting spirit burning brightly.
This scene fell into Anson's eyes, and he could only let out a long breath.
Although he doesn't particularly care, it doesn't matter even if he wears matching clothes, even if the plan to create a fashionable image does not meet 100% of expectations, he is already satisfied with the status quo and there is no need to be too pushy——
Remember? Anson made a special trip to attend the Cannes Film Festival. The premiere, the red carpet, and the costumes were all secondary. The movie was the only important thing, and this was what Anson was most excited about.
But now, seeing Eddie full of desire, Anson also temporarily put away his laxity and laziness, showing an active and cooperative attitude.
My friends have taken the initiative, so what reason does Anson have for refusing?
So, let them take the risk.
(End of this chapter)