Chapter 961 Rocket Soars
“Long Live Life”, what on earth is going on?
Time, go back a little and go back to May. At that time, the band's European street tour on August 31 was arousing all-round buzz, and "Ho Hey" was on the Billboard charts. Six months later, it climbed to second place and Anson was preparing to attend the Cannes Film Festival.
Everything is showing a blowout trend——
Warner Records can foresee that a new wave of craze will inevitably follow.
On the one hand, "Ho Hey" has good momentum.
But one thing is that it has been more than six months since the single was released. As a warm-up, the first wave of singles has far exceeded the task. Regardless of the performance of the subsequent singles and whether they can be listed on the Top champions and record companies should plan for the next step.
On the other hand, album promotion is in full swing.
Singles are singles, and albums are albums. Although the performance of a single is worthy of celebration, and an album can have a hit song, it is worthy of celebration; but from the perspective of record companies and singers, the emphasis is still on Album sales, to a certain extent, singles charting are to promote album sales.
"Midsummer Midnight" has been officially released. Thanks to the outstanding performance of "Ho Hey", the album has won a lot of attention, and the album sales are pretty good——
But it's just good.
Now, it’s time to release the album’s second single, continue to promote it, and continue to drive sales. Warner Records needs to seize the opportunity accurately.
Large companies like Warner Music know this very well.
So, in the second week of May, which is the opening week of the Cannes Film Festival, "Long Live Life" was officially released and began its journey to the charts -
Let go with "Ho Hey" Regardless of the slight difference in word-of-mouth, this time Warner Records has adjusted its promotion and distribution strategy, going against the conservative attitude and taking the initiative in an all-round way.
After all, things are different.
Radio charts, record store merchandise, billboard posters, etc. are fully laid out. The previously saved publicity expenses are now spent without reservation.
Literally, throwing money away.
One thing to note here is that the band did not shoot a music video on August 31st, due to various reasons; generally speaking, the cost of shooting music videos is often calculated in millions of dollars, but now for It's another saving for Warner Music, which allows them to invest more elsewhere.
What's more, the performance of "Ho Hey" has given Warner Records enough courage.
then.
Overwhelming!
"Long Live Life" was released in a high profile, completely different from "Ho Hey", with a new look and a new scene. Warner Records took the initiative to show the heritage of a large company.
Publicity, the effect is intuitive -
"Long Live Life", ranked 67th on the Billboard singles chart in its first week.
For the general public, they may or may not have heard of "Ho Hey", but even if they have, the August 31st Band is still an unfamiliar name. Not everyone pays attention to entertainment industry news all the time, nor is it like In the era of social networks, general information is intuitively presented on the hot search list.
So, it is already a gratifying achievement that "Long Live Life" was able to land 67 hits; and it quickly won the love of music critics and listeners.
“The best of the year!”
“The collision of pop and classic, the fusion of history and popular, everything is just right.”
“Perfect! A masterpiece!”< br>
"The melody, lyrics, and arrangement - impeccable."
"Anson Wood has found a perfect entry point between grandeur and sadness, which shocks the soul and makes people endlessly depressed."< br>
“A perfect adventure, please remember the August 31st band, and please remember the name Anson Wood, this will not be his last time to amaze the world.”
“ His skills shocked everyone, and he took the initiative!”
Praise, praise, praise, everything was crowded with people overnight, from the top-selling professional magazine in the United States to the niche media focusing on independent music. Focus together.
In the single "Ho Hey", people have already witnessed the unique style of the August 31 band, but that is just the tip of the iceberg. "Long Live Life" uses classical instruments and adapts the symphony orchestra to make it popular. The collision with classical music creates a new spark, completely overturning the entire music world. Out of nowhere.
The bustling scene, the blooming flowers, and the incredible impact it has had -
far beyond imagination.
Over there, people are paying close attention to the astonishing performance of "Ho Hei" with two consecutive cards.
Here, "Long Live Life" is riding a rocket, and its rankings are soaring vertically.
In just four weeks, "Long Live Life" has already quadruple-jumped into the top ten of the Billboard singles chart, becoming a disruptor in May.
After advancing to the top ten, competition became fierce, and "Long Live Life" finally slowed down in climbing the rankings, but it still did not stop moving forward.
At this scene, people lamented with regret -
The top ten of the Billboard singles chart is indeed a test of hell. It is absolutely impossible for any single to be among such ranks. It's not a good thing. Judging from the appearance of newcomers like the August 31st Band, it may be difficult to break through.
Perhaps, "Long Live Life" will inherit the mantle of "Ho Hei" and continue to be ranked second. The second place may be the ceiling, an insurmountable gap.
The third week of June.
"Ho Hey", second.
"Long Live Life", fifth.
August 31st and Fifty Cents each occupy two spots on the top ten list, which is also the most exciting scene in early summer this year.
It was against this background that something happened——
According to usual experience, it is increasingly difficult for "Long Live Life" to continue to rise in the rankings. Even if it rises, it often only climbs one position or two at most. This position is basically the limit.
So, the focus is still on "21 Questions" and "Ho Hey", whether Fifty Cents can continue to defend the championship, and whether the band can break the historical record on August 31st for the third consecutive year. Ten-week card two.
This is the focus, but I never expected that the accident would happen like this.
In the fourth week of June, the top three spots on the Billboard singles chart were completely reshuffled.
Winner, "Long Live Life," August Thirty-One Band.
Runner up, "21 Questions," fifty cents.
The third runner-up, "Ho Hey", August 31 band.
Boom, boom boom boom.
The entire North American music market is in chaos, witnessing history in stunned silence.
First, the upward curve of "Ho Hei" that lasted for nine months was finally interrupted, and the ranking fell for the first time since October last year.
Secondly, "Ho Hei" unfortunately failed to continue to create history. It was stuck in the second position for nine consecutive weeks and missed the opportunity to tie the record.
Thirdly, "21 Questions" failed to continue the strength of Fifty Cents' first wave of singles. After holding the top spot for three consecutive weeks, it was pulled off the throne.
Finally, and most importantly, "Long Live Life" topped the Billboard charts. It only took eight weeks to complete such a feat, becoming the band's first number one song in their career on August 31st. single.
Shock, impact, madness——
Although people have been looking forward to this day, no one is sure whether the August 31st band can do it. Putting aside the new band, integrating classical instruments into pop and rock music and challenging tradition, whether such music can truly open up the world. The market is widely recognized, and this is something that needs to be put in question.
Now, the results are out.
"Long live life", create history!
(End of this chapter)