Chapter 964 The momentum is brewing
Ready to try, eager to try——
Warner Records is a little excited, "Ho Hey" and "Long Live Life" are just the beginning, they have not forgotten the "Midsummer Midnight" The real highlight of the album.
"Wake me up".
This song made the August 31st band famous on the streets of New York. It was also the song that caused the August 31st band to set off a frenzy of discussion on the "Tonight Show" and then opened the door to The door for the band to release an album.
There is no doubt that people are waiting for this single and the heat is brewing.
Warner Records has not forgotten this, they are just waiting for the opportunity.
A song like this must be put into the market at the right time to maximize its effect, and Warner Records did not rush it.
The reason is that whether it is on the streets of New York or on the "Tonight Show" stage, the band appears as an unknown person. Even the song itself does not have a name. How to promote and place it must be careful.
Otherwise, how should we open up the situation by releasing this song casually?
"That performance that became a hit on the streets of New York the year before last", "that band that appeared on the 'Tonight Show' last year", "that song that Anson brought an unexpected surprise to"?
Keywords like these have no power. Firstly, too much time has passed and those memories have been buried by more new things and news. Secondly, the keywords themselves are vague and lack clear impact and memory points.
If it is released hastily, in the final analysis, it still needs to rely on word of mouth -
The reputation and expectations that "Wake Me Up" has finally accumulated before are likely to be completely forgotten due to the passage of time. As a result, the expected ending was a huge disappointment; then, it is better to release "Ho Hei" first, since we are starting from scratch anyway.
Warner Records has been very patient, looking at the overall situation and looking into the long-term future, waiting for August 31st for the band to be fully connected with Anson, waiting for August 31st for the band's name to have a certain sense of existence, waiting for People naturally found the connection between August 31st and Wake Me Up and waited for the right moment.
Assuming that the audience didn't find out for a long time, it doesn't matter, because Warner Records can promote the spread of the news behind the scenes on online forums during the period when the first and second singles of "Midsummer Midnight" hit the charts.
To put it simply, it is to build momentum.
Until the situation takes shape.
Now, Warner Records believes that they don’t need to be behind it. As the sales of the "Summer Midnight" album continue to rise, listeners should have discovered "Wake Me Up" one after another and spread it on the Internet.
Then, reawaken the response caused by this single.
The time is maturing little by little.
Once the momentum builds, Warner Records will follow the trend and release "Wake Me Up". In the end, there will inevitably be a wave of craze, which will push the August 31st band's popularity and momentum to a new level. A whole new level.
Just thinking about it, I can't help but rub my hands in anticipation.
However, the more you look forward to it, the more you need to calm down and be patient.
Warner Records has more ambitions for the August 31st Band and "Midsummer Midnight", so they now need to carefully complete the preliminary layout.
The result of acting too hastily may be to completely destroy potential success opportunities, which is something Warner Records does not want to see.
So, when should "Wake Me Up" be officially released as a single?
Wait, wait, it shouldn’t take too long.
……
Over there, the entire North American market is bustling. Here, the European music market is no exception feeling the heat——
Don’t forget, the August 31st band is exploring the European continent city by city, forming connections and resonance through face-to-face performances, and the influence of music can naturally be maximized.
The sales volume of "Midsummer Midnight" in the European market is not inferior to that of the North American continent; more importantly, the performance of "Ho Hey" and "Long Live Life" are also equally matched, ranking strongly on the charts of European countries Take your place.
Among them, the UK is particularly popular.
Although rock music has completely declined in the North American market, and only one Linkin Park has emerged in the past two years, more or less with some luck; in the UK, rock music was reborn in the 1990s. A group of British rockers led by Oasis, Suede, Radiohead, etc. emerged in an all-round way and continued the rock craze.
And, continue to innovate.
So, it took some time for the August 31st band to attract attention on the North American continent, but in the UK, it only took half that time to become a full-scale craze.
Unlike hip-hop, which is absolutely dominant on Billboard, major European music charts are rich and diverse, and have their own personalities.
"Ho Hey" has reached the top of the British pop music charts. It is no longer stuck in the second place and has retained the top spot for three consecutive weeks. It is a remarkable achievement.
"Long Live Life" even landed at the runner-up spot on the chart, winning a round of applause in the first week of its release. It also reached the top of the charts in the last week, and then retained the top spot for seven consecutive weeks, receiving countless applause.
Perhaps, the market commercialization of continental Europe is far less than that of North America. Like movie box office, album sales figures are not comparable; but no one can deny that continental Europe still has its own unique status——
August 31st It’s here that the band quickly found their niche.
Warner Records doesn’t even need to worry too much. It relies entirely on word-of-mouth recommendations and praise. The band has already made a name for itself; and the European street tour’s promotional method is in line with the business model favored by young people in this land. , countless rock bands have stood out through such underground performances, and now August 31st is just one of them.
The craze is ongoing.
On the European continent, the band members were soon spotted. This time there were only Lily, Connor and Miles, but no Anson.
However, people are not surprised. After all, there is overwhelming news that "Spider-Man 2" is about to be launched. Peter Parker cannot continue to wander around Europe. He doesn't even need to ask, the answer is already in front of him.
Without Anson, Miles and the others still continue on their journey like thousands of independent bands, causing some discussion and speculation, but the European continent's tolerance for the diversity of independent bands has given them space , without repeatedly asking about Anson’s situation. For Miles and the others, it is undoubtedly a precious breathing space——
This allows them to start exploring their musical dreams, and life seems to be slowly returning. Back on track, everything is the same as it was on the streets of New York.
The difference is that regaining the freshness of replying to the letter awakens the motivation again.
At the same time, Anson quietly embarked on another journey alone.
Everyone knew that Anson was about to return to his job on the set of "Spider-Man 2"; but the amazing thing was that no one noticed Anson's whereabouts for the time being -
Anson disappeared like a cow into the sea again and again. In the crowd; and compared with Hollywood, where cameras are densely packed, Anson's "disappearance" in Europe seems much simpler and easier.
Not attracting any attention.
Who can study how Anson did it?
(End of this chapter)