Chapter 998 The publicity effect
came out in full force.
A lot of attention.
“Spider-Man 2” has just been launched and has easily set records and written history, proving in a stormy way that it is still the leader in traffic.
But no matter how outrageous you think, it’s just a matter of turning on the phone, is that all?
However, true professionals know that the brand value of "Peter Parker + Anson Wood" has now far exceeded imagination, and the amazing energy it has exploded easily surpassed Leonardo DiCaprio in terms of traffic and popularity. From a perspective, it is not an exaggeration to say that he is currently the number one person in Hollywood.
And, that’s not all.
The media went out hand in hand, with their own motives, the promotion of Sony Columbia, and the promotion of social networks. This was facilitated by many aspects——
Some people remember that "Spider-Man" started filming Were costumes stolen before?
At that time, Sony Columbia offered a reward of US$25,000, which aroused speculation in the media. Many people believed that this was directed and acted by Sony Columbia. The fundamental purpose was to hype the news and attract attention to the crew. body, because the New York police investigated for a long time but had no clues.
It is precisely because of this that the paparazzi resorted to all kinds of tricks to take photos of Anson in uniform, which has indeed become a hot topic in the entertainment industry.
Later?
Later on, there were no clues, and the matter was left unanswered with no results. Over time, people have come to believe that this was a good show directed and performed by Sony Columbia.
However, after eighteen months of investigation, the New York police announced that the case had been solved. Based on the tip, they finally found the suspect.
It turned out to be the work of the former security guard of the costume studio. He had been collecting four sets of costumes and was preparing to sell them, hoping to sell them at a good price; but the reward from Sony Columbia was always there. After "Spider-Man" became popular, this The four sets of costumes were so famous that they became a hot potato that was not easy to deal with, so that he was never able to take action, and was eventually betrayed by a close friend.
Sony Columbia paid the tipster $25,000.
Boom, boom boom boom.
The news exploded——
Is it true? Is it true that the studio was stolen?
For a while, there was a lot of discussion.
Some people believe that this was directed and acted by Sony Columbia. The so-called former security guard was simply the scapegoat. Otherwise, how could things be such a coincidence? The news of the theft broke before the filming of "Spider-Man" and the news of the solving of the crime happened before the filming of "Spider-Man 2". Appear before boot?
One group of people believes that the theft is real because the whole story is very convincing. However, the New York police should have solved the case for some time. Sony Columbia deliberately suppressed the news until before the release of "Spider-Man 2" Just threw it out and sparked a conversation.
In other words, no matter what form it takes, nothing can escape the shadow of Sony Columbia’s control.
Of course, some people believe that everything is just a coincidence.
The uniform was stolen because "Spider-Man" was about to start filming, and the security guard thought the uniform might have value; the clue provider chose to appear at this time because "Spider-Man 2" was about to start filming, and the news came back to the public Vision, he made sure Sony Columbia was willing to cash the bounty check.
Things can develop in a conspiracy direction, but they can also develop in a simple direction.
But does all this matter?
The answer is no.
Media reporters are not Sherlock Holmes. It does not matter whether this incident is a real crime or a manipulation and hype incident. No reporter is willing to spend time to conduct an in-depth investigation. Even if they confirm that this is manipulated by Sony Colombia, Nothing can be changed about reality. The really important and only important thing is that news is the focus.
As the case was solved, the four uniforms were finally displayed, and people realized that the uniforms seen in the movie had gone through a series of developments in the early stage; and these four uniforms showed the process of constant modification and adjustment by the designers and the team, without any trace of it. There is no doubt that this is collectible.
Subsequently, the styling team that designed Spider-Man's uniform stated that there would be changes and upgrades in "Spider-Man 2".
They designed thirty-five sets of costumes for Peter Parker, and each set of costumes required thirty professionals to spend several weeks to complete and put countless efforts into it; compared with the first part of the series, the new costumes are More than a hundred minor changes have been made, hoping to bring a different visual experience while continuing the style.
Suddenly, netizens went crazy.
Avid Spider-Man fans have begun to "find the differences", trying to find the differences between the four stolen costumes and the version released in the first part of the series, and then infer potential changes in the costume styling in the second part of the series.
at last!
Some netizens even drew their own imagination of Spider-Man's new uniform suit -
There are golden hands and black hands.
This actually evolved into a small activity. More and more netizens joined in, and gradually evolved into letting their imagination fly and spreading their wings of imagination.
In 2003, the era of non-social networks, when netizens relied purely on forums and instant messaging tools to maintain daily communication, similar things were unimaginable and completely unbelievable. It shows the side of today's Spider-Man movie. Influence is penetrating into life.
then.
The hot topics have exploded in all directions, whether it is the controversy within the industry about whether Sony Columbia is manipulated or the general public's discussion about the new uniforms, the topic has spread across the board.
Even if this is Sony Columbia's promotion method, considering Anson's appeal, the attention of the movie, and the popularity of the topic, the media cannot easily miss it.
In "Spider-Man 2", Anson's new look has become a hot target. Thousands of cameras are aimed at Anson at the same time. Now it depends on which media can grab the exclusive one.
Then there was a frenzy on the first day.
The bustling crowd surrounded the filming site on three levels and three outside. Never before has a production attracted so much attention.
Involuntarily, the whole of Hollywood looked sideways——
It turns out that movie promotion can still be like this. From the first day of filming, a publicity war has been launched, and expectations and attention are brewing step by step.
There is no doubt that this was an important revelation, so much so that many crews later made news on the day of filming and issued press releases, which eventually evolved into a daily behavior. This is also the "Spider-Man 2" "The crew didn't expect it.
And that’s still not all.
The three hundred media reporters were just the tip of the iceberg on the launch day. In addition to the media, there were also huge crowds of people standing at the closed street intersections to watch. All four closed street intersections were without exception. There were bustling crowds and dense crowds. There is no end in sight.
Some media reported that 1,500 people gathered at the scene; some media reported that more than 5,000 people gathered at the scene.
The gap between numbers is so exaggerated that it is difficult to accurately judge. Obviously, these media are only making estimates based on physical sensation.
The only thing that is certain is that the scene was turbulent, just like a grand music festival. Compared with the music itself, the atmosphere of the scene is the most memorable. Everyone can’t wait to get a glimpse of the filming of this sequel. Some of the scenes, even just some scraps, can become a topic of conversation among friends after dinner.
No one wants to miss it.
(End of this chapter)