Chapter 203: Can "Ascension" be saved?
Lilith's Negative Emotion Collection Office has already had many industries in the human world, and naturally it also has a group of "key employees".
Qin Fengliang is one of them.
The number of these key employees is small, and they have basically been selected and repeatedly screened by Lilith. They are basically completely trustworthy in the eyes of hell demons.
Basically, they have signed different contracts with the devil, but they are not necessarily as strict as Gu Fan's contract.
Originally, Lilith did not plan to use this power, but now, as her progress in new business has been repeatedly frustrated, she finally began to consider finding a more reliable helper.
Among these key employees, Qin Fengliang is one of the outstanding talents. He was favored by Lilith for his outstanding performance in the haunted house project.
Moreover, Qin Fengliang is also a young man and has a good understanding of games and various cultural industries. Although he is not an industry insider, he is fully capable of giving Lilith advice as a think tank.
After listening to Lilith’s explanation of the causes and consequences, Qin Fengliang roughly understood the current situation.
"So... Mr. Li, your main problem now is that "Ascension" has not collected enough negative emotions as you hoped?"
Lilith nodded: "Yes!"
"Hey, I'm still wondering until now, this is obviously a game with 100 bugs! 100!
“These BUGs can obviously create a lot of negative emotions in other games, but in this game, players just pretend they haven’t seen them...
“Forget it, this This incident has almost passed, and the game "Ascension" cannot be modified anymore. I'm afraid it will be difficult to make any changes.
"I mainly want you to help me analyze it. Do you think there is any problem with Gu Fan? What is the reason for every bug in the game? And... is there anything that can be done in the next game? Areas for improvement?”
Qin Fengliang rubbed his chin and thought seriously.
"Although it is somewhat suspicious, it is still not enough to convict. I think Mr. Li, you should observe it again.
"However, for the game "Ascension", I I do have an idea.
“If it is feasible, maybe we can still save it and squeeze out some more negative emotions!”
Lilith was a little surprised: “Oh? Really? But the game cannot be modified. .”
Qin Fengliang nodded: "No need to modify it. Mr. Li, I suddenly had an idea based on the current status of this game. Do you know that similar action games have a relatively niche gameplay called... speed "Speed pass?"
Lilith's eyes were shining, and she thought Qin Fengliang had some good ideas, but she was instantly discouraged when she heard the word "speed pass".
"Huh? That's it? Of course I know!
"Both "Sisyphus" and "Lemur" have experienced speed-running crazes among the player community, but... ...This does not significantly improve the collection of negative emotions!
“Even the speed-running competition in the game "Sisyphus" completely had the opposite effect, and the negative emotions collected shrank significantly!"
Lilith put her hand on her forehead and didn't think this was possible at all.
Qin Fengliang shook his head slightly: "Mr. Li, you can't be so arbitrary when looking at problems. You have to analyze specific problems in detail.
"First of all, let's not talk about "The Evil Dead". This game is called The speedrunning competition of "Septic Tank Butterfly Contest" not only generated popularity, but also generated a lot of negative emotions. It is definitely a very successful case. Right? "
Lilith nodded: "Well... indeed. ”
The negative emotions of the hell lemures are indeed considerable, and she got three-quarters of the share.
Qin Fengliang continued: "As for "Sisyphus", this game has indeed generated a lot of positive emotions because of speed play, but Mr. Li, if you think about it carefully, why exactly?"
Lilith considered Moment: "Is it because... the bug of the five consecutive dragons flapping their wings makes speedrun players experience happiness?"
Qin Fengliang shook his head: "No, this is only a small part of the reason.
"The most important reason is that those who participate in the "Sisyphus" speed pass are basically professional speed pass players, and no ordinary players join!
“These two types of people have different levels of tolerance for speedrunning, and the negative emotions they generate are naturally different!”
After listening to Qin Fengliang's explanation, Lilith couldn't help but show a sudden expression, as if she had some realization.
That makes sense!
This is the same problem as the haunted house "Purgatory". Qin Fengliang divides the target groups of haunted houses into two types of people, one is horror enthusiasts, and the other is ordinary tourists.
For those horror enthusiasts, their appeal is that the scarier, the better, the scarier, the better. This group of people have a relatively high tolerance level, so they will produce symptoms when they are frightened. There are fewer negative emotions than ordinary people, and the sage time after the fright is over, the positive emotions generated are far more than ordinary people.
Therefore, for these horror lovers, the scarier the haunted house is, the more they like it, and the less cost-effective it is for Lilith, because the happiness of the sage's time can offset many of the negative emotions previously generated.
Qin Fengliang gave the optimal solution for collecting emotions according to his own plan and achieved great success.
Obviously, she still holds the same view on speedrunning.
"Mr. Li, I think the reason why these previous speedrunning activities did not have very good results is ultimately due to one reason: they failed to allow ordinary players to participate deeply!
" For professional speed pass players, there are relatively few negative emotions generated during the speed pass process, but after a successful speed pass, or after completing the operation of five consecutive dragons flapping their wings, more positive emotions are generated. Under the circumstances, this is a loss-making business.
"What about ordinary players? They are very self-aware and will not try speedrunning at all.
"So, the previous speedrunning activities were like opening a very scary haunted house. Just to persuade ordinary tourists to leave, all the people coming in are horror game enthusiasts. This is definitely not cost-effective!
“But if we can find a way to attract ordinary players and make them suffer in speedrunning over and over again...
“It can significantly increase the negative impact of “Ascension” Emotional! "
Lilith frowned and thought for a while, suddenly feeling that Qin Fengliang's words opened the door to a new world for her, and they actually made sense!
Especially since this theory can be verified with the successful experience of haunted houses, it seems very convincing.
“Well...that makes sense!
“Then what should be done specifically? "
Qin Fengliang is indeed a master of planning, and he quickly thought of a simple plan.
"It's easy, Mr. Li, just go to the live broadcast platform or video website and create a "Ascension" 》National Speedrunning Contest.
"This competition can be divided into many different tracks, and everyone is free to sign up to participate.
"These are similar to general speedrunning competitions, with the key points being the following two regulations:
"First , in order to encourage new players to join, we can set some goals for new players. For example, divide the game into four stages. In each stage, as long as you complete the speed pass and reach a certain time, you can get it directly even if you do not get a ranking. Reward!
“Instead, it’s the final ranking reward. It doesn’t need to be given too much, and it doesn’t even need to be attractive.
“For example, if every new player who completes the speedrun goal can get 10 yuan, then the person who ends up in first place will get at most 100 yuan.
"We need to reduce the positive emotional value that professional speedrunners get from this event as much as possible, and at the same time attract ordinary players as much as possible!
"Second, isn't there a two-player mode in the game? We can use this mode to attract more players to speed pass, just like the "attract new people" or "cut a knife" mode in many shopping software. As long as the player attracts a new player to complete the two-player mode with him, then not only will the conditions for obtaining rewards It will become more relaxed, and the rewards will also be significantly improved!
"As for the specific reward...
"I think it is best to give real money and silver rewards, either directly give away games, physical props, or directly give cash. Anyway, Mr. Li You are not short of this little money. "
The more Lilith listened, the more reliable she felt. At the end, she even grabbed Qin Fengliang's hand: "Okay! I really saw you right, you are definitely my confidant! ”
Qin Fengliang's method is simple but effective.
Previous speedrunning competitions were all free to participate, so only experienced speedrunning players would actually participate, and ordinary players were not interested at all.
Definitely not enough negative emotions to collect.
But this competition is different. In terms of the distribution of bonuses, it is mainly tilted towards ordinary players. They don't need to compete with those speed-running masters. They only need to follow the speed-running process and complete a very low clearance goal. In other words, they only need to compare with themselves.
And considering the existence of the two-player mode, players will try their best to attract people, just like some shopping websites, which will disturb people and may also produce some obvious negative emotions.
Thinking of this, Lilith stood up immediately.
"Okay! From now on, you will be the chief marketing consultant of our Nitian games! This "Ascension" speedrunning competition, which is completely different from the previous one, is your debut. I believe you will succeed immediately!
“Write down the planning plan for this event and leave the rest to me! ”
(End of this chapter)