Chapter 176 The distinction between high school and low class
Li Nai was able to learn and use new terms flexibly, which made Schneider, who had spent a lot of time in the past two days, very pleased. The cultural export project has a long way to go, but the results are indeed very fast. For smart people like Li Nai who are good at learning new knowledge, they have already begun to digest and absorb the unique culture of the Haihan people. While exporting goods, we also export culture. Schneider believes that this is the responsibility of the business department.
Regarding the differentiated design of glass stationery, relevant departments have already had plans for this issue, but because some technical means are currently limited by objective conditions, there is no way to put them into large-scale production for the time being.
"We have now made samples of high, middle and low-end stationery." Schneider gave the order, and someone brought in three more trays. This time, the tray was covered with white cloth, covering the samples.
Schneider did not rush to take off the white cloth to display the sample, but first pointed to the sample Li Nai had just inspected and said: "This style without any decoration will be the basic model from now on, and we will take the low-end and cheap route when selling it. , those poor scholars who have limited financial resources and want to use good things can choose products of this grade.”
After Schneider said that, he uncovered the white cloth on the first plate. Li Nai was stunned when he saw it: "It's wonderful! It can be made into such a style!" He Qiang next to him was also dumbfounded and couldn't say anything for a moment. Words come.
There is a row of glass-stem brushes on the tray, but what is different from the basic brushes is that the colors of this row of brushes are different, including purple, green, yellow, red, black, and white, which are colorful and unique.
Li Nai held a pen holder in each hand, looked at the window repeatedly, and praised repeatedly: "Good! What a good thing!"
In terms of chemical principles, the composition of these things is not complicated. It is just that colorants made from metal oxides such as manganese, iron, copper, tin, gold, and silver are added during the firing of ordinary glass. By adjusting the amount of colorant used, the length of the melting time and the level of the melting temperature, the final product can also be produced with different color shades. However, some of the metal oxides can only be produced by laboratory means because their preparation is troublesome, so not every color of finished product can be produced in large quantities.
Schneider didn't explain it in detail to Li Nai. Even if he did explain it, Li Nai probably wouldn't understand it. He just needed to let Li Nai understand that this kind of glass coloring method was only owned by Haihan, and there was no other semicolon.
Li Nai praised: "There are also a small amount of green, yellow, and brown colors in glass products from the West, but they are not as pure and diverse in color as your products."
Schneider laughed and said: "How can the technology of Western countries be compared with ours? They are hundreds of years behind us!"
Li Nai only thought that Schneider was boasting, but he never thought that what this guy said was really the truth.
Schneider continued: "Because the manufacturing process of these colored glass stationery is relatively complicated, the output is limited. It is just suitable to widen the price gap with the basic model. What does Mr. Li think?"
Li Nai very much agreed with Schneider's proposal: "I have this intention as well."
Schneider opened the white cloth on the second tray. This was the "engraved" glass stationery that Li Nai had mentioned before. However, Li Nai was not as surprised by this model as the colored model, because the stationery did not have the poems, songs or paintings of flowers, birds and landscapes he wanted engraved on it, but only some simple geometric patterns or patterns.
Schneider explained: "Because there are currently no craftsmen in Victory Port who are skilled enough to carve on glass, there is currently no way to carve better patterns. We can only use some special methods to make this kind of engraved stationery. .”
Li Nai was surprised and said: "Aren't these patterns carved by hand? If so, this craft is very good. If there are skilled craftsmen working together, it can be made into fine products."
Schneider shook his head and said: "This is the effect of a chemical that corrodes the glass. It is not hand-carved. Moreover, one of the raw materials for this medicine is not available locally. We still need to ask your bank to purchase it in the mainland." Li Nai was curious. He asked: "I wonder what the raw materials Mr. Shi mentioned are?"
"Fluorite." Schneider said: "This mineral is produced in large quantities in Shaowu, Guangzhi, Jianyang, Jiangle and other places in Fujian, as well as Jinhua in Zhejiang."
The chemical etching technology Schneider mentioned is actually hydrofluoric acid. Apply a layer of paraffin wax to the glass surface, use a tool to carve a pattern on the paraffin wax, and then apply it with hydrochloric acid to get the etched pattern. This production plan is much easier than glass carving, but currently there are only a few stonemasons who know carving technology in Shengli Port, and they cannot do such fine work. Out of desperation, I can only make a few comparative ones first. Simple samples for display. Fluorite, an important raw material for making hydrofluoric acid, is not produced locally in Hainan Island, so this production process must rely on imported raw materials as a production guarantee.
Li Nai naturally agreed to this request. This was just one more item added to the list of supplies requested by the Haihan people. Moreover, Schneider clearly stated the origin of this item, so it would not be too difficult to purchase. trouble. As for the carving craftsmen with exquisite skills, there are many in the mainland. "Fu Ruifeng" can help the Haihan people collect some and bring them to Victory Port.
However, Li Nai was a little hesitant as to which of these "engraved" stationery and "color" stationery was better and which one should be placed in a higher level for marketing. From his point of view, Stained glass stationery seems to be rarer. After all, this thing cannot be made by existing handcrafts. However, for the engraved model, you can buy a basic model at home and find a craftsman to carve it yourself - of course, how much does the carving cost? Whether the money will be damaged during the carving is another question.
In the end, it was Schneider who helped him make the decision. Which one has less production capacity should be sold more expensively. Judging from the current situation, the manufacturing capacity of the engraved models is obviously more limited, so three price levels have been arranged in the order of basic models, colored models, and engraved models.
The emergence of the last grade sample became a matter of course - the color engraving model. Regarding such a distribution of high, middle and low grades, Li Nai really couldn't fault it. The only thing he could do was admire the Haihan people's whimsical ideas.
Of course, this is not the end of the sample display. Schneider did not forget to promote future products that have not yet completed the design: "Every two or three months, we will also launch a specially produced limited edition to satisfy those buyers who have a collection habit. Home, such as the Jiangnan Four Talents edition, Wang Shouren's special collection edition, etc. In addition, at least two sets of annual commemorative editions are released every year to commemorate major historical events, such as the good weather edition in the seventh year of the Apocalypse and the 2178th anniversary of the birth of Confucius. Commemorative editions, etc. In short, we can do what buyers want. Your bank can also collect this information during normal sales and give us regular feedback, so that you can develop more targeted sales products. Products. As for those collectors who need special orders for personal editions, your company can also order them. I only have three words for the specific price - kill them hard!”
Just like Shopkeeper Zhang and Shopkeeper Li in Yazhou, Li Nai was also stunned by the series of combination punches carefully prepared by Schneider. It took a long time to come back to his senses and said: "In Mr. Shi's opinion, these few How to plan the pricing of stationery? ”
Schneider had a plan for this and said calmly: "For the lowest grade, at least 80% of the readers must be able to afford it. For the higher grade color model, only 30% of the people can afford it. It is enough to supply 10% of the buyers with higher-end engravings. As for the highest-end colorful engravings, only one or two people in a hundred can afford it. That will be enough for your bank to follow this strategy. Price, in short, you should remember that the low-priced ones should be affordable to most people, and the high-priced ones may not be able to be bought by those who can afford them even if they hold money! ”
At this time, Li Nai already admired Schneider's business acumen, so naturally he obeyed his words and took them to heart. So in this good atmosphere, Li Nai placed another order of 7,000 yuan on behalf of "Fu Ruifeng", ordering a batch of glass stationery, dishes, wine glasses and other glassware, as well as Haihan silver of various sizes. There are more than a hundred mirrors. However, due to production capacity issues, some of the high-end glass stationery will be delayed in delivery.
In order to shorten the trade time interval between the two places, the two sides also reached another agreement on this opportunity. "Furuifeng" will send two caravans from Guangzhou to Victory Port for trade on the first and fifteenth day of each month. In order to facilitate long-term cooperation between the two parties, Li Nai proposed to set up a long-term business store in Victory Port and station a small number of trade managers.
A man like Schneider, who has become a master, immediately heard the hidden meaning in Li Nai's words. Because what Li Nai is talking about is not a warehouse or a warehouse, but a business warehouse, which means that he hopes that in addition to performing the functions of a warehouse, this resident institution can also engage in other trades here.
This is definitely good news for the Executive Committee. The Executive Committee's vision for the Sanya area is to build it into the largest free trade port in the entire Far East region in the future. It will only be a matter of time before a large number of foreign merchants settle here, build warehouses, business houses, and even settle down. This suggestion put forward by Li Nai on behalf of "Fu Ruifeng" can be regarded as the beginning of this huge plan.
Although this was a good thing, Schneider was not in a position to act arbitrarily and immediately called for other executive committee members in the base to come over and listen to Li Nai's request. After a while, Tao Donglai and Yan Chujie came to the conference room.
(End of chapter)