Chapter 774 The role of media
Although Li Nai is not very clear about the specific circulation of "Haihan Express", the actual data must far exceed the "Haihan Reference" which has a long issuance interval and a high unit price. On Hainan Island, except for those in Qiongzhong who have inconvenient transportation Outside of the mountainous areas, "Express" can be purchased in almost all towns and ports in coastal areas. Even though Qiongzhou City, which is separated from Sanya to the north and south, has now been renamed Haikou City by the Haihan people, the time for the "Express" to go public is only one or two days slower than that of Sanya. For this newspaper, which is published once every ten days, , timeliness can still be guaranteed.
Foreign merchants like Li Nai knew, even if they did not subscribe to "Haihan Reference" with its difficult and obscure writing style, they would definitely buy "Express" on time, and they would not miss an issue. The information provided in the "Express" is more intuitive. As a businessman who is more sensitive to market trends, he can often smell the recruitment notices, promotional advertisements and even gossip news in the newspaper that seem to have little reading value, and thus have a good understanding of himself. Make corresponding adjustments to our business strategies.
The writing style of these two newspapers is one for officials and one for the people, one is correct and the other is strange, and their propaganda effects are complementary to each other. Although the Ming Dynasty also had Di newspapers, the content and form were far less flexible than Haihan's operation method, and the communication effect was much worse. And over time, the public will regard the contents published in these two newspapers as golden rules. In certain commercial disputes, they can even use the promotional contents of merchants in the newspapers as circumstantial evidence, which shows that their credibility has been very considerable. .
In addition to these two official media, private individuals in Hainan Island have also begun to form their own newspapers and publish newspapers on a regular basis. Of course, to enter this industry, you must first obtain dual permission from the Haihan Propaganda Department and the Ministry of Justice. Secondly, the person in charge must be a naturalized Haihan citizen and must have been naturalized for more than one year. In addition, the content, pricing, distribution channels, etc. of newspapers must also comply with Haihan laws and regulations. Once violated, the business license may be revoked.
Although the relevant regulations are very strict and it is not easy to apply for a license, private media have begun to appear one after another in recent years. Of course, due to the limitations of news sources, it is impossible for private media to compete with official media in terms of news authority. However, official media release time is fixed, limited by page, and the content published cannot be comprehensive, so smart people can still find a lot from it. operating space.
For example, in several major ports in Hainan Island, there are almost always newspapers similar to sailing schedules. They do not have much space, and most of the content is about the ship sailing arrangements of local ports in the past three to five days. By the way, they also publish some maritime trade-related news. Small advertisement. Most of the editors of this kind of newspaper were originally port brokers and were very familiar with the conditions of local port terminals. They would carefully classify and publish news about people and cargo. The information was very timely and practical. The reader group it targets is also very clear, and the circulation is not large but relatively stable. Shipping companies, merchant houses, and even port management departments will subscribe to this newspaper for reference.
In places like Danzhou where literary styles flourished, academies, poetry societies, sponsors and other organizations joined forces to publish publications, and the content was naturally dominated by poetry. This kind of media is not very utilitarian, but the readership is one of Haihan's focuses. Therefore, it will be somewhat restricted in the promotion direction of the content it publishes, and will even exert influence through sponsors to make it more inclined to Haihan. Han established a positive image of public opinion guidance.
In addition, Haihan colonial areas such as Heitu Port and Hong Kong Island, which have been developed for a period of time, will also publish local public newspapers for their own publicity needs. However, due to limited professional talents, these places are unable to follow the example of Sanya in setting up a full set of official media organizations. They can only cooperate with the private sector to set up semi-official newspapers and use private people to do official things. The only place that has the strength to set up a complete publicity team on its own is probably the Penghu base where Luo Wudan is located. After all, she was a paparazzi before time travel, and she has been engaged in publicity work since time travel. However, Penghu is too small and there is little significance in publishing newspapers. Luo Wudan's main focus is still on cultural exchanges with Fujian and external publicity, and he has no plans in this regard for the time being.
Of course, Li Nai had no interest in reading such private newspapers and periodicals. "Furuifeng" has its own boat company, so you don't need to ask outsiders to go anywhere, and you can take a trip at any time. As for those periodicals and newspapers run by literati, Li Nai was even less interested. He was originally a pragmatist and was not interested in the literati's talkative style. Otherwise, he would not have given up the fame he obtained and embarked on business. this road.
However, Li Nai feels that the Haihan people actively set up media and in this way control public opinion and the right to speak in their own hands is indeed quite advanced. If there were capable people in the Ming Dynasty who could have thought of such a method ten or eight years earlier, perhaps the current world would not be so turbulent. With the current financial resources and influence of the Li family, they can try to set up a similar organization in Guangzhou, imitate Haihan's operating model, and slowly establish influence in Guangzhou.
Of course, to start this matter, 80% of the Guangdong Office in Guangdong will be involved, and it is very likely to intervene in the direction of future publicity. But Li Nai thought it didn't matter. As long as things could be done, moderate compromises were acceptable. After all, Haihan will not only benefit from this, the Li family can also use this publicity channel to promote and develop other businesses of their own. Li Nai planned to visit Ning Qi and Tao Donglai when he went to Victory Fort tomorrow to see if they would support his plan.
Early the next morning, Li Nai got up, washed up, had breakfast, and planned to go out for a walk. But I didn’t expect that so early in the morning, visitors would come to the door in droves.
The guests who had no reservations and came so early were naturally not distinguished guests. They were all local descendants of "Fu Ruifeng" and the Li family in Sanya, most of whom were under the control of the Haihan people. Among the apprentices trained in various industries, several are the heads of "Furuifeng"'s local shops, stores and other institutions. They only found out last night that Master Li San had come to Sanya quietly again, so they came over early in the morning to say hello.
Li Nai originally thought that he would take some time today to go privately to visit his own business in private and see how these people perform on a daily basis, but he did not expect that the news would spread so quickly, and these people would not even leave any space for him. Of course, since everyone was here, Li Nai would not refuse to see his own people. He immediately asked his subordinates to arrange for these visitors to wait downstairs while he went back to the study upstairs to meet them one by one.
It doesn't take much time to meet and talk with the apprentices. Generally, they just ask about their recent study and living conditions, and then casually find out if there is anything that needs special report or help, and then they can serve tea to see off the guests. On average, two or three minutes of reception time were enough for each person, and it took about an hour to get rid of all the visiting juniors. The reason why he wanted to meet these apprentices first was because Li Nai knew that many of them had to go to work and school early in the morning. If they stayed here for a long time, it would inevitably affect the business, so he drove them away after finishing it in a few moments. The heads of various subordinate commercial organizations are not so busy. Apart from the breakfast stalls on the street, there is no other business going on so early in the morning. Besides, these people each have subordinates who can do things, so if they are delayed here for a while, it will not affect normal operations.
However, the next meeting with the heads of the subordinate organizations was more time-consuming. These people did not come empty-handed. Almost all of them came to see Li Nai with account books of varying thickness. The purpose was naturally to report the recent work in person. Verbal reporting is only part of the story. The most direct and effective way is to show your account books to your boss to show your recent achievements.
When "Furuifeng" first started cooperating with Haihan five years ago, it only opened a local store. Later, it opened restaurants and high-end clubs dedicated to the entertainment of Haihan people. After Haihan gained a foothold and quietly annexed Yazhou, the Li family, who were optimistic about Haihan, increased their investment in the Sanya area, and various commercial institutions were opened one after another.
Up to now, various commercial banks affiliated to "Furuifeng" and the industries under the Li family's name have opened many branches in Sanya. In addition to the local branches of "Fu Ruifeng" and "Golden Shield", there are also two business shops, two restaurants, a high-end restaurant, an entertainment club only open to Haihan people, and an entertainment club. There are several shipping companies, a pharmacy, two hotels, two exclusive docks and supporting warehousing facilities. In addition, there is an investment institution directly responsible to Li Jifeng, which is responsible for handling large-scale projects such as agriculture, forestry, infrastructure, and real estate invested by the Li family in the Sanya area. related matters.
The heads of these organizations are basically selected from Guangzhou. If they are not descendants of the Li family, they are at least related to each other, or they are loyal servants who have served the Li family for two or three generations. It's not that Li Jifeng doesn't dare to hand over his business to people with foreign surnames, but that in the environment like Haihan's jurisdiction, if he doesn't have an inseparable relationship with the Li family, he will easily be tempted by the outside world and give up what he has. Position, naturalized Haihan went to work for a really rich man.
Although the Li family is very rich and the treatment given to their subordinates is not low, there is still a certain gap between the treatment conditions offered by the Haihan people to their subordinates. Let's not talk about anything else, let's just talk about this property. As long as the naturalized cadres under the Haihan people have a title of "chief" or "director", they will basically be assigned a property in Sanya or Shengli Port. Although real estate with a market value of one to two thousand Chinese dollars is just a small amount of money for a big boss like Li Nai, it is still a bit unbearable if he is asked to give one to every shopkeeper, steward, and accountant as a benefit.
In addition, the benefits Haihan people provide to their employees in terms of medical care, labor insurance, property purchase, children's schooling, vocational training, etc. are enough to make migrant workers envious and jealous. In order to keep their capable employees, the Li family spared no effort to obtain equal or similar treatment for them, and the economic price paid for this was considerable.
As for those foreign businessmen who cannot provide similar conditions, it is inevitable that a group of people will leave every one or two years, and more than half of them will become Haihan naturalized citizens immediately after leaving their jobs. In order to prevent this situation from continuing, some businesses have to make large-scale transfers of personnel every few months to prevent their capable employees from being tempted by the outside world and choosing to change jobs. Although doing business with the Haihan people makes more money than losing money, and the financial prospects are considerable, there are indeed certain business risks for businessmen, and the loss of talent is one of them.
Although the Li family has tried its best to ensure the treatment of employees, it still cannot completely prevent some people from choosing to leave and join Haihan. Li Nai himself has encountered situations where subordinates directly resigned in person more than once while inspecting the Sanya branch. . Of course, compared to other businesses, Li Nai believes that his own situation is quite stable. At least among the people I met today, no one planned to resign.
Li Nai listened to the oral reports of his subordinates and looked through the account books they brought. Checking accounts is a time-consuming and labor-intensive task. Li Nai does not have enough energy to carefully check the accounts of each branch. He mainly uses the account books to get a general understanding of the recent operating conditions and whether there is anything worth noting. .
For example, on the account books of a certain restaurant, it will be clearly marked that Haihan people come to spend money. If the number of Haihan people visiting the restaurant suddenly decreases significantly during a certain period, then Li Nai will ask whether there is something wrong with the quality of the food or service in the restaurant. Or maybe a new competitor has appeared in the store's radiation area, taking away its main customer source.
Another example is the account books of the drug store. If Haihan suddenly increases the purchase of medicinal materials for treating trauma during a certain period of time, Li Nai will speculate that the Haihan militia may conduct external combat operations after that. If a large amount of medicinal materials for disinfection is ordered, then perhaps a new batch of immigrants will arrive in Hong Kong in the near future.
Li Nai has mastered intelligence information gathering skills like this after having been in contact with the Haihan people for a long time. A lot of useful information can be inferred from the operating conditions of his family's business organizations in Sanya. It is precisely because of this unique ability that Li Nai is increasingly trusted by his father Li Jifeng. Although he is mostly in Guangzhou, But they still have the decision-making power over the business direction of these branches in Sanya. Being able to detect potential threats and opportunities from the ledger is something Li Jifeng has not yet developed at Li Nai's current age.
(End of chapter)