Chapter 879 Zhoushan Investment Promotion Conference (4)
After the eight rows of more than 60 seats were filled, two more rows of seats were temporarily added at the back. It seemed that many people decided to participate temporarily. However, Wu Huanzhi believes that not all those who came in with deposits are here to grab the franchise rights. There should also be many idlers like himself who come to watch the fun. After all, this first glassware competition is one of the highlights of this investment fair. Even people who don’t plan to buy or sell glassware will be concerned. By the way, they also take this opportunity to see how the Haihan people’s investment fair is going. Prepare for the projects you will participate in later.
Wu Huanzhi has several pieces of glassware from Haihan in his home, so he is not completely unfamiliar with this kind of product. The glassware produced by Haihan is much more sophisticated than the goods brought by the Folanji people from the West, and the variety is richer. You can even customize the styles you want, add personal seals, etc., but the cycle required is extremely long. , the price is also unaffordable for ordinary people. However, after Haihan expands its sales channels to Zhejiang, the supply cycle and prices should be improved, and the supply of glassware on the market will probably no longer be as tight as before.
After most of the merchants were seated, the three staff members each held a stack of books and arrived at the front desk. After putting down the things in his hands, the man in the middle bowed to the audience and said: "Thanks to all the bosses for coming to participate in this Zhoushan Investment Promotion Conference, let me introduce myself first. I am Yang Yun, the director of the East China Sea Affairs Office of the Haihan Ministry of Commerce. Today I am I will be hosting the investment promotion meeting. Please cooperate with me! ”
Although the businessmen in the audience did not stand up, they all responded with clasped fists. After all, the success or failure of today depends to a certain extent on the decision of Director Yang, and he still has to give enough face.
Yang Yun previously worked at Magong Port in Penghu, responsible for the investment promotion work of several new ports there and on Taiwan Island. However, after Haihan captured Zhoushan, there was an urgent need for someone from the Ministry of Commerce to take charge of the work, so Schneider sent a telegram to Yang Yun. Transferred from Penghu Island to Zhoushan Island. Yang Yun's first task after taking office was to organize and host Haihan's investment conference in Zhoushan. Yang Yun has also participated in organizing investment conferences held in Penghu before, but this time in Zhoushan it is the first time that he has taken the lead alone to undertake such an important task. The pressure is still relatively high. If something goes wrong, he, who has just taken office as the "East China Sea Affairs" "Department Director" will probably have to leave get out of class in a hurry.
Yang Yun coughed twice to clear his throat, and raised his voice: "Bosses, don't worry, I know everyone has brought enough money, but before we start, I still need to explain the process to everyone, so as not to worry about it. You guys don’t understand. The glassware that you are going to compete for the franchise next is divided into three categories. One is glassware, which is all kinds of cups, dishes, bottles, etc.; the other is glass stationery, including brushes, paperweights, etc. Inkstones, ornaments, etc.; the third category is glass mirrors. Everyone sitting here must have seen this, so I won’t go into details about each category of franchises, which are classified according to the state capital of the Ming Dynasty, for example. In Ningbo Prefecture, each of the three major categories can obtain a two-year franchise. During this period, we will only supply goods to merchants with franchise rights. ”
Someone asked below: "After obtaining the franchise, is there an upper limit on your supply volume?"
Yang Yun smiled and said: "Of course there is an upper limit. Our glassware is also made one by one. For example, if you want a thousand pieces a year, I can supply it to you. If you want a hundred thousand pieces a year, then No matter how much you pay, you won't be able to get the goods, because I can't make it and can only refuse. For each product, we will set a minimum supply quantity to ensure that the number of goods the agent can get is above a certain number every year. Only after we agree with this condition will we sign an agreement on the agency franchise. You can rest assured that we have already understood the local market before coming to Zhejiang. In the future, the variety and quantity of goods we will provide to our agents will definitely be far greater than what we currently have. . For agents who can achieve sales exceeding demand, we will provide certain rewards as appropriate, such as lowering shipping prices, improving agent qualifications, and providing places to study business knowledge in Sanya, etc. ”
Regarding the collection and organization of sales data, travelers from the big data era will naturally have a deeper understanding and application experience than businessmen of this era. They can base their efforts on the past operating conditions in Fujian and Guangdong provinces, as well as the economic conditions of Jiangsu and Zhejiang regions, Consumption level, etc., calculate an expected sales target, and then use this to formulate relevant sales measures, select agent conditions, etc. The Haihan Department of Commerce's accuracy in grasping these data far exceeds that of local businessmen. As for the formulation of sales strategies, that is the strength of the Ministry of Commerce. Various promotional methods copied from another time and space are enough to open the eyes of agents.
Yang Yun continued: "We will compete for franchises one by one based on the prefectures. Starting from the eleven prefectures in Zhejiang, and then the South Zhili area. Each merchant will only be in one prefecture. You can be qualified as an agent in one category, but you can compete across states without any upper limit.”
Everyone below immediately whispered to each other and talked a lot. This means that the possibility of wealthy people monopolizing the glassware business in a certain state is limited, but the really wealthy big merchants can spread their sales channels to a wider area. If you can afford to spend the money, it does not seem impossible to monopolize a certain category of franchises in Zhejiang.
"The starting price for two-year franchises in each major category is one thousand taels of silver. Those who are willing to increase the price can raise their hands. Each increase will be five hundred taels. The one with the highest final price will win, and the second and third ranked merchants will serve as candidates. ." Yang Yun picked up the gavel on the stage and gave it a few blows: "Everyone, if there are no other questions, let's get started!"
After the audience fell silent, Yang Yun announced: "Everyone, the first bidding is for the glassware franchise of each state capital. Please see the sample display."
After Yang Yun finished speaking, several staff members entered the venue holding glassware of different styles, sizes, colors, and patterns, and displayed them in front of everyone.
Yang Yun reminded on the stage: "The sets of glassware you are seeing now are all newly developed products by Haihan. I believe you have never seen them on the market in the past. Yes, we are ready to provide them to Jiangsu and Zhejiang regions Our glassware is not the same as other places, but a special edition! If you are willing, you can also transport these new products to Fuguang and sell them, and get back the money earned by Fuguang merchants in the past few years! ”
Yang Yun's words aroused a burst of good-natured laughter. In the past few years, the Haihan glassware that has flowed into Jiangsu and Zhejiang has basically changed hands from Fuguang merchants. The price is high and the variety is small. Indeed, a considerable part of the profits have been transferred to Fuguang merchants. Earned it. Selling these new goods back to Fuguang merchants is of course just a half-joking statement, but it can also be seen from this how much Haihan attaches importance to the Jiangsu and Zhejiang markets.
While everyone was looking at the samples, Yang Yun continued to explain: "Of course we provide more than just these types of glassware, but the number of samples currently shipped to Zhoushan is limited. After the investment fair is over, we will get them as soon as possible. Franchise merchants provide corresponding product brochures and samples. ”
The display lasted about as long as a cup of tea, and Yang Yun asked the staff to remove the exhibits and start the formal bidding.
Yang Yun said in a deep voice: "Zhoushan is under the jurisdiction of Ningbo Prefecture, so our first bidding today will start from Ningbo Prefecture. The base price is one thousand taels of silver. Please bid." The audience fell into a brief silence, not knowing Is it because everyone didn't understand the rules that Yang Yun explained before, or they are all waiting for the first person to eat the crab. Yang Yun was also a little panicked. When the investment fair was held in Penghu last year, the same bidding method was used. Quanzhou, which was the first to open, broke through the 5,000-tael mark in a short period of time. If the Zhoushan Investment Promotion Fair fails to take the first shot on the first day, he, the organizer, may have to take the blame.
Wu Huanzhi was sitting in the audience and saw that no one raised his hand, thinking that the Haihan official just said that he could compete across state lines. Although I am from Nanzhili, I can give it a try. The agency fee of one thousand taels can be earned back by selling dozens of pieces of glassware. Isn't this easy to do? He gritted his teeth and raised his hand to signal Yang Yun on the stage.
When Yang Yun saw it, he quickly pointed his gavel in the direction of Wu Huanzhi and said, "This boss here has offered me a thousand taels!"
As soon as he finished speaking, someone on the other side raised their hands. Yang Yun hurriedly pointed to that side and said: "This boss has increased the price to one thousand five hundred taels!"
Even if the people present do not know the specific sales of Haihan glassware in Jiangsu and Zhejiang in the past few years, many people still know a little bit about how profitable this thing is. The shipping price of Haihan people in Sanya Port is not a secret, but most people do not have the conditions to go to Sanya to purchase goods in person, and can only buy and resell from Fuguang merchants. But if you have the opportunity to get the shipping price of Haihan people and become a regional exclusive agent, the profit will be huge. Seventy or eighty merchants were present, and most of them came prepared. Once someone starts, more people will follow suit.
In just a moment, the price exceeded five thousand taels of silver. Although Wu Huanzhi also had a little money, he was not particularly in-depth in the research and management of glassware. After seeing that the price exceeded his expectations, he decisively switched to theater mode.
After eight thousand taels, only three companies were left to continue bidding. When it reached nine thousand taels, one of them said directly without raising his hand: "Twelve thousand taels!"
This offer silenced the other two companies for an instant. After Yang Yun asked three times in a row, he announced that the two-year franchise of Ningbo Glassware would be obtained by the merchant in Building A3. The victor stood up, bowed triumphantly to the other two families and said, "I'll give it to you!"
The final bid reached 12,000. Not only did the merchants below not expect this result, but even Yang Yun, who presided over the ceremony, did not expect this result. He originally thought that if it could equal the situation in Fujian, it would be considered a good match. It would be better if it could exceed it, but the number doubled, which was something he had never thought of beforehand.
Wu Huanzhi met the winner, Wen Bowen, a high-ranking official at the dining place yesterday. It is said that he is a wealthy businessman in Ningbo Prefecture, and his relationship with the government is also quite good. Being able to win the jackpot at such a high price shows that his financial strength is not bad. Wu Huanzhi asked himself that although he could afford the money, he would still be a little afraid to spend such a large sum of money on something as frivolous as a franchise.
However, compared to the ownership of the Ningbo glassware franchise, Wu Huanzhi was planning another matter. Ningbo is just one of the eleven prefectures in Zhejiang, followed by Jiaxing, Huzhou, Hangzhou, Shaoxing, Yanzhou, Jinhua, Taizhou, Quzhou, Chuzhou, and Wenzhou. Counting the two years of this glassware franchise alone Quan can probably bring an income of one hundred thousand taels of silver to the Haihan people. In addition to the other two categories of glass stationery and glass mirrors whose market conditions are not weaker than that of glassware, the Haihan people's business has not officially opened yet. Just relying on the qualifications to do business with them through the auction, they can probably earn a few dollars. One hundred thousand taels of silver!
In the past, Wu Huanzhi had only heard others say how smart the Haihan people were in doing business, but Wu Huanzhi had no special feelings. It was not until he came here to experience it firsthand that he realized that the Haihan people's business operation capabilities were truly well-deserved. It’s no wonder that the Haihan people don’t charge any money from the businessmen who come to Zhoushan to participate in the investment fair. They have long thought that these participants will pay by themselves, and the money they pay can be tens of thousands, so there is no need to care about the small money.
Thinking about the eighteen state capitals in southern Zhili, Wu Huanzhi couldn't help but feel a little itchy. He knew that due to the slow spread of news in South Zhili, many more remote state capitals, such as Xuzhou, Fengyang, Luzhou, Anqing, Chizhou, Huizhou and other places, probably had not received relevant news at this time. This time there was no news at all. Not many businessmen came to Zhoushan to attend the meeting, and the franchise rights in these places were obviously subject to bidding. If the price was not high, they could compete.
Thinking of this, Wu Huanzhi secretly regretted that he had brought too little cash with him to Zhoushan this time. If he offered two thousand taels, he might not be able to get it at all. He didn't know if the Haihan people could accept the goods as collateral for the various silk goods he had brought this time. I can manage two to three thousand taels of silver.
Wu Huanzhi made his own little calculation, while the investment promotion process was still going on. Coastal areas such as Ningbo, Jiaxing, Hangzhou, Shaoxing, etc. have convenient water transportation and basically command relatively high prices. However, there is relatively less fierce competition in several state capitals located in the interior. Quzhou and Yanzhou, which are far away from the coastline, Zhou Zhou concluded the transaction at prices of 5,500 taels and 6,000 taels respectively.
There was a small detail that caught Wu Huanzhi's attention. Wenbo, which was the first to win the Ningbo franchise, did not stop there. After that, it successively won the franchises in Shaoxing, Jinhua, and Quzhou. The total money spent has been More than thirty thousand taels.
(End of chapter)