Chapter 2621
"Sure enough, let him occupy the position of understanding the Yuan!" Bai Letong only glanced at the list, then lost the desire to read more carefully, shook his head and sighed. In his opinion, even if Zhu Zian does have some talent, he may not be able to rank first in this provincial examination. Such ranking is unfair and is entirely due to political needs.
Tao Hongfang advised: "What Uncle Shi wants is publicity effect. Of course, the higher his position, the better. Only in this way can he attract attention and create public opinion effects."
Bai Letong said: "I don't understand the truth, but it is a bit hard to accept after all. In my opinion, it would be better to disclose Zhu Zian's identity from the beginning, so that the public can pay attention to this matter before the provincial examination begins. Wouldn't it be more practical? Publicity effect? ”
Ning Zijing smiled and said: "Brother Bai, what you said is wrong. If I do it according to your method, I'm afraid it will be counterproductive."
Bai Letong asked puzzledly: "How can you see it?"
Ning Zijing said: "Let me ask you, why did Uncle Shi arrange for Zhu Zian to take the provincial examination?"
Bai Letong responded: "Of course it is to use his identity to promote the authority of the provincial examination."
Ning Zijing nodded and said: "If his identity is disclosed in advance, the people will probably be like you, thinking that as long as he relies on his status, he will get special care from the government, and the final result is just confirmation of this speculation. , but it is easy for people to have the illusion that the provincial examination is unfair. But if the identity is disclosed after the results are released, the story that can be publicized will be completely different.”
Tao Hongfang also agreed with this: "The order of steps in this matter is very important, and I also think Uncle Shi's arrangement is more reasonable. Of course, the most important thing is to see how we follow up the follow-up publicity methods. You can see the effect before leaving Hangzhou ”
Although they stayed at their residence outside the city and did not go into the city to join in the excitement, they were still paying attention to the progress of the matter and specially sent their cronies to inquire about the news. Sure enough, Taoapeng brought back some interesting information from the city that night.
Zhu Zian was not at the scene when the results were released. An official followed the registration information to find the inn where he was staying, and notified him face to face that he would take the high school exam in his hometown. As a result, the crowd gathered at the scene to watch, it was said that there were thousands of people, and the inn was completely blocked inside and outside.
Tao A Peng was smart, so he immediately asked for a room in the inn and paid the waiter an extra reward. Only then was he able to enter the inn and watch the show at close range.
Tao Apeng soon noticed that everyone in the store, from the shopkeeper to the waiters, were very eloquent and very patient with all kinds of questions from curious people. An's living conditions after arriving in Hangzhou were revealed one by one, and soon the onlookers had a general understanding of this low-key descendant of the former royal family.
According to them, Zhu Zian's performance before this was no different from other non-local students who came to Hangzhou to take the exam. After checking in, he rarely went out, studied hard behind closed doors every day, had very simple food and clothing expenses, and There is no airs in dealing with others, and they didn't hear about this young man's true identity until today. Now that the inn is lucky enough to have a Jie Yuan, scholars who come to Hangzhou to take exams in the future will probably regard this place as a lucky place where they can get good fortune.
Of course, just the innkeeper's remarks were not enough to enrich Zhu Zian's image, so at this time, several candidates who also stayed in this inn appeared at the right time, saying that they had asked Zhu Zian many times before. Please ask me for advice. His talent is far beyond ordinary people. It is reasonable for him to be able to pass the provincial examination and high school.
At this time, Zhu Zian appeared in front of the onlookers at the right time and praised the rural examination held by the Donghai Region as fair and just, and would follow the government's arrangements in the future. He has a decent appearance, elegant temperament, and well-spoken words. This speech immediately won a lot of favor. When Bai Letong heard this, he interjected: "If I'm not mistaken, everyone in this inn, including the so-called tenants, should be chess pieces arranged in advance."
Tao Hongfang smiled and said: "It's probably more than that. There must be many of the onlookers who are here with missions."
Zhu Zian's identity is too easy for the public to feel distant and doubt whether the results of this provincial examination are credible. Therefore, in the process of publicizing him, on the one hand, it is necessary to emphasize his special identity as a descendant of the former royal family, and on the other hand, it is also necessary to It is necessary to create a low-key and talented persona for him, which will increase the public's acceptance.
As for the impact of these methods, the results have already been seen very quickly.
As soon as the official who came to announce the good news took the reward and left, someone came to the inn to visit Zhu Zian with a famous post and a gift. After all, this is a newly minted Jieyuan, and he is very likely to take an official position in the Donghai Region in the future. There are smart people who want to establish a relationship with him as soon as possible. In a short time, seven or eight groups of people had arrived, including many local celebrities from Hangzhou.
When Tao Apeng left the inn, there were still visitors coming in droves after hearing the news, especially the literati, who probably came to see the style of Xinke Jieyuan.
Ning Zijing smiled and said: "As the saying goes, scholars look down on each other. If he doesn't have any real skills, it will be difficult for him to cope with this kind of situation!"
Bai Letong said: "Since there is such an arrangement, he must have been prepared for it. If he can't even withstand this, then why does Uncle Shi spend so many means to support him!"
Tao Hongfang said: "I am a little skeptical now. Wang Anguo said that ship repairs in Zhoushan will be delayed for several days. Is it just to allow Zhu Zian to finish the play in Hangzhou?"
As soon as Tao Hongfang said this, everyone felt that it made sense. Shi Diwen stuffed Zhu Zian into the mission. If the fleet had set off as scheduled, Zhu Zian would have sailed with them by now. However, if he did not show up in Hangzhou, the publicity effect after the announcement would be greatly reduced. , presumably also cannot satisfy Shi Diwen. From this point of view, the sudden postponement of the mission is more like cooperating with Zhu Zian's performance before leaving.
The audience for this performance not only included people from all walks of life in Hangzhou, but also included these special audiences who knew the inside story. Zhu Zian's high school education is only the first act of this drama. To achieve the effect of promoting the authority of the Haihan Imperial Examination, there will be a number of subsequent steps that will be implemented in sequence.
For example, follow-up reports from official newspapers can serve as an official endorsement of Zhu Zian's identity and image, allowing the public to build a more comprehensive understanding of the incident. The subsequent further education, training and appointment arranged for Zhu Zian will also be publicized accordingly, leaving a deep impression on the public, which will in turn affect the public's view of the Haihan Imperial Examination.
(End of chapter)