Chapter 2659
Regarding Haihan's appointment and promotion of the Ming royal children, Liu Shang had access to more information than Chang Zhenguo due to his position, and he also had a deeper understanding of the intentions of Haihan's senior officials.
Therefore, the advice he gave to Chang Zhenguo was to increase the publicity of Zhu Zian's identity and background and the process of joining Haihan, highlight the theme of "Haihan replaces Ming Dynasty as the general trend", and let more Koreans know through "Peninsula Times" Realize this.
Moreover, Liu Shang also specifically pointed out that this mission's visit to North Korea is the most important diplomatic activity with North Korea in the past two years. During this period, there are many cooperation contents that need to be negotiated with North Korea, and Zhu Zian is likely to become a factor that affects North Korea's decision-making. important factor, so we must pay enough attention to this work.
After receiving the advice, Chang Zhenguo felt as if he had found a treasure. He convened a meeting with his pen writers to study and strive to do a good job in relevant publicity work during the mission's visit to North Korea.
Although Chang Zhenguo's own abilities were mediocre, the Three Stooges were better than Zhuge Liang. After everyone combined, they came up with several more feasible publicity measures.
"Peninsula Times" has a section dedicated to reporting on Haihan news. Chang Zhenguo adjusted the content of this section and first reported on the situation of the imperial examination organized by the Donghai Region.
There was a lot of material that could be used for reporting on the rural examinations held in the Donghai Region. Of course, the newspaper, which had been instructed, focused its firepower on Zhu Zian and wrote a rather interesting article titled "Why did the children of the Ming royal family participate in the Haihan imperial examination incognito?" For a detailed report, Zhu Zian was portrayed as a young talented man who assessed the situation and had the world in mind. He voluntarily gave up his aristocratic status and took part in the Haihan imperial examination to eliminate the gap between the two countries.
When this issue of the Times was published, Hangzhou had just announced the results of the provincial examination, and there were still several days before the mission departed from Hangzhou.
Of course, this is just the beginning. Chang Zhenguo’s plan is to make a series of continuous reports to maintain the popularity of related topics. In the next issue of the Times, the report on Zhu Zian continued to follow up, describing in detail that this royal child won the imperial examination in one fell swoop, thus revealing his true identity.
At the end of the article, the Times deliberately left a suspense. Such a prominent nobleman from the former dynasty secretly came to take part in the imperial examination held by Haihan, and was ranked first in high school. So what happens next? How would you deal with such a situation? Would the Donghai Region dare to accept a talent with a special status like Zhu Zian?
After the second issue of this series of reports was released, the topic about Zhu Zian has caused quite a stir in the local upper-class circles in Seoul, and the publicity effect has begun to show. There are many people who hold both positive and negative views on whether Zhu Zian can win the appointment of Haihan. The relevant discussion quickly spread from top to bottom and became one of the topics discussed by ordinary people after dinner.
At this time, Zhu Zian was still in Zhoushan, preparing for the mission's departure, and had no idea that he was already famous in Seoul.
When the third issue of the series of reports was released, the mission had already departed from Zhoushan and was on its way to Jeju Island. This report continued to follow up on Zhu Zian's situation, saying that he had been admitted as a candidate official by the Donghai Region and that he had been granted permission to join the Haihan delegation that was about to visit North Korea.
This also means that in a few days, the Ming Dynasty royal family member who had only existed in reports before will appear in Seoul, and the voices that have been doubting whether the matter is true quickly disappeared, and were replaced by discussions about the reasons behind Haihan's special appointment. intention.
There is no need for the Times to elaborate further. People with a discerning eye can actually detect Haihan’s intentions. Some people who insist on advocating respecting the Ming Dynasty have fallen into an embarrassing situation at this time. Zhu Zian's surrender to Haihan undoubtedly symbolizes the collapse of the Ming Dynasty's authority. It seems that the real destiny is no longer the suzerainty of Korea in the past two hundred years. Haihan is more qualified to become the common master of the world. However, this is only the focus of a few people. The public discussion is more inclined to watch the excitement. Some underground gambling houses have even opened stalls to let gamblers place bets on whether the court will arrange a special welcoming ceremony for this descendant of the Zhu family. After all, according to the old tradition, even if it is just an envoy sent by the Ming Dynasty, he must be respected as an "angel", which means an envoy of the emperor. Now that the rightful owner has come to North Korea, why not express his gratitude well?
Of course, there are also opponents who believe that North Korea has long ago abandoned the Ming Dynasty and focused on Haihan, and there is no need to go back to praise the Ming Dynasty. What's more, this person has surrendered to Haihan and become a minister. If he is given excessive treatment, how will he face the Haihan envoy who comes with him?
Regardless of what the public thinks, the Peninsula Times' series of reports has indeed successfully attracted the attention of North Korea's ruling and opposition parties to Zhu Zian, and the popularity has even exceeded Chang Zhenguo's expectations.
Of course, the Peninsula Times’ report on Zhu Zian did not end there. As the Haihan Mission and the Combined Fleet arrived in Seoul, the latest issue of the Times was about to be printed. Before that, Chang Zhenguo had to go through the typesetting one last time. Check out the sample to see if there is anything you need to change.
Now in the fourth issue of the series of reports, how to keep the topic hot and let the public continue to pay attention to Zhu Zian’s deeds is already familiar to the editors of The Times. The focus of this issue is Zhu Zian’s role in the mission. Performance.
Although the editors had not had the opportunity to have a formal meeting with Zhu Zian when they wrote this report, this did not prevent them from using their imagination to create a character suitable for Zhu Zian for publicity.
This approach also came from Chang Zhenguo's instruction. Just like the first three issues of the series of reports, the editors' writing materials only had a limited number of words in the telegram, and almost all the details were performed by themselves. It is impossible to make Zhu Zian's words and deeds completely true, and his image can only be shaped according to publicity needs.
However, at the dinner party hosted by Fu Li yesterday, Chang Zhenguo finally had a face-to-face communication with this Zhu family disciple, so he thought that there were still some details in the previous manuscript that could be enriched a little, so that Zhu Zian in the Times article could be Become more flesh and blood.
"Change the title of this issue again. The previous title was too plain. As for the content of the talks between the two countries, I want to emphasize the appreciation and admiration of North Korean officials for Zhu Zian's talent."
After Chang Zhenguo read the sample manuscript, he called the editor in and asked him to make some modifications according to his own wishes. When this article comes out while it's hot, I believe local public opinion's attention to Zhu Zian will reach a peak.
(End of chapter)