The idea of a lottery was proposed by Huo Dechuan. However, the specific implementation plan and lottery rules were discussed by Tan Tianming, Huo Dechuan and the heads of the five major dental shops.
Tan Tianming had little business experience and mainly relied on these professionals to perfect the plan. Although the rules finally formulated are not perfect, they can be regarded as avoiding most possible loopholes in advance.
Set up multiple rounds of draws in order of rewards from small to large, so that the activity can continue to be popular over a period of time. The further you get to the back, the higher the public’s attention will be.
The purpose of requiring five signatures as a registration condition to participate in the lottery is to save publicity costs and allow more people to pay attention to the event spontaneously.
Of course, the most critical thing is the setting of the awards. If it is not attractive enough to make people interested, then no matter how perfect the plan is, it will be in vain.
Huo Dechuan's plan requires Xingdao to devote a large amount of land resources to carry out this event, and this is only the first step in a series of event plans, and more resources will need to be invested in the follow-up. This was far beyond Tan Tianming's authority, so he needed to send a long telegram back to Xingdao to explain the situation and apply for support.
Fortunately, Tan Juren was also very optimistic about the publicity effect this big move would bring to Sing Tao, and he quickly responded, allowing Tan Tianming to implement relevant activity plans in the official name of Sing Tao, and would provide everything needed support.
After Tan Tianming obtained Shang Fang's sword, he authorized Huo Dechuan to organize and implement it. They contacted the five major dental shops to agree on cooperation, posted advertisements all over Sanya, and used public opinion to build momentum for the event. Huo Dechuan was almost always running up and down, coordinating everywhere.
Of course, the amount of money required for such a large-scale preliminary preparation work is indeed not a small amount. Just printing the registration form for the lottery had already cost Tan Tianming a lot of money.
They were worried that the event would not be influential enough, so they only printed 3,000 registration forms at the beginning. Each of the five major dental stores received 600 and carried out the registration work separately. Unexpectedly, on the first day when the news was released, the 3,000 registration forms were swept away by enthusiastic people, so they had to immediately contact the printing factory to work overtime to complete the work.
Huo Dechuan rushed to coordinate with several tabloid newspapers and made temporary adjustments to the content of the soft articles that were originally to be published. The upper limit of the number of winners in the first round was directly changed from thirty to one hundred.
Storytellers like Mr. Zhan, who openly discussed Sing Tao's event in the teahouse, were not completely spontaneous. They also had to spend money at the beginning before they were willing to put aside their business to advertise for Sing Tao.
However, Tan Tianming believed that the money was well spent. The ability of these storytellers to spread information was no worse than advertisements posted on the streets, and they would have a good joint effect. As a result, high-end venues like Jingsi Pavilion, even if they have not received any management from Xingdao, have arranged for storytellers to temporarily change the performance content in order to keep up with hot topics of public opinion.
What Tan Tianming was most worried about before was that he advocated this plan, but after pouring real money into it, it failed to achieve the expected results, so he really couldn't explain it to Xingdao. I couldn't eat well or sleep well in the past few days, and I have been worried about this.
Fortunately, the parties responsible for this matter are very capable, and the actual impact of the early publicity has actually exceeded Tan Tianming's expectations. When he came to Sanya to study abroad, he had never seen such a high level of discussion on Xingdao, and it had even far exceeded the time when the good news about Xingdao came back to Sanya some time ago.
But this is only the first step of this plan. When the popularity really picks up, there will be other follow-up activities. Tan Tianming began to believe in the pie that Huo Dechuan had drawn for him at that time - as long as all the plans he proposed could be implemented in place, Xingdao would be able to solve the old problem of poor publicity in one fell swoop, and there would no longer be a need to worry about the negative impact of public opinion in the future. Influence. If it is done well, it is even more likely to set off a wave of attention to the development of Xingdao and make domestic public opinion spontaneously support Xingdao's external expansion.
Most of the people who spend money in Jingsi Pavilion belong to the group with money and leisure. The views they expressed also represent the views of Sanya's local upper class on this matter to a certain extent. That's why Tan Tianming specially stayed here, drinking tea to kill time and collecting information.
Someone who can give lectures in a place like Jingsi Pavilion is no ordinary person. Mr. Zhan is obviously not just a talker. Tan Tianming listens to his conversation and is quite insightful, and he obviously also has some ink in his belly.
He believed that the event held by Xingdao was of far-reaching significance and was not simply to attract immigrants. This view was also recognized by most of the onlookers.
Someone broke the news: "The biggest advertising sign in the port area costs a month to cover, and it would take hundreds of people to farm the land for a year. If Star Island is just to attract immigrants, there is no need to be so extravagant."
Someone else said: "Just taking these fields out for lottery, if used to resettle immigrants, would be enough for at least several villages. Xingdao is really willing to spend money!"
Another person continued what he said: "Didn't Star Island just send troops to occupy a few islands not long ago? They happened to be empty. There is a large area of unowned land, which is perfect for a lottery. The land price is cheap at this time, I think it will still happen Some people are investing money to develop these lands and build farms. I think what Xingdao wants to attract is not ordinary immigrants, but big landowners who are willing to spend money.”
Someone questioned: "But that's where the war just ended. It's hard to say whether it's peaceful or not. It's too risky to rush to invest money."
When Tan Tianming heard this, he couldn't help but interjected: "Brother, what you said is wrong. The troops of General Qian Tiandun are stationed on the newly occupied islands, as well as the warships of the South China Sea Fleet. They are nearby. Who dares to make a mistake?”
Instead of being angry when he retorted, the man asked politely: "My little brother seems to know something about the situation over there. Can you elaborate?"
Tan Tianming was inconvenient to reveal his identity, so he could only say vaguely: "I happen to have relatives who are serving in the army on Xingdao, so I know a little bit about the local situation. There are few people on Xingdao, so it is best to enclose large areas for long-term operations. The three newly occupied islands are all on important waterways. Once the ports are built, the transportation of local products will be very convenient. ”
The man asked: "Do you know whether the local area is suitable for developing farms?"
Tan Tianming himself had never been there, so he didn't dare to make it up, so he had to evade: "I have never been there, and I don't know what the land conditions are like there. If my brother is interested, I can contact the local government on my behalf and arrange an inspection in advance. Itinerary.”