Chapter 387 Aerial Photography; How to Promote Yuze
No matter in his past life or in this life, Guo Yang likes to browse the agricultural section of Tianya Forum.
There are too many entrepreneurs in the fields of agriculture, rural areas and farmers, and there is no shortage of various contents on planting and breeding.
Guo Yang still remembers that in his last life, he chased a vegetable farmer in Tianya Farming Edition for several years.
This vegetable farmer has been growing vegetables in Hainan, mainly choy sum, Shanghai greens, yellow cabbage, etc. He is also one of the few successful large-scale vegetable farms.
Fighting against the changing climate, fighting against frequent pests and diseases, fighting against market conditions, how to train and retain skilled workers...
Just through words and pictures, Guo Yang knew what was going on. hardships.
At the same time, I also learned a lot of experience in agricultural management.
These people are really sharing. The twists and turns in the industry, the difficulties encountered, how to solve the difficulties, and how to predict the market are all displayed in front of you.
Compared with the beauty of getting rich, the cruelty inside is what every agricultural novice needs most.
In the past, whenever he encountered difficulties, Guo Yang liked to visit Tianya Farm.
Unfortunately, with the closure of Tianya Station, these entrepreneurial journeys recorded for several years, or even more than ten years, have all disappeared.
Whether it is the Book of Getting Rich, the Tianya Forum, or Li Ziqi and others in the future, they all prove that the content in the field of agriculture, rural areas and farmers is a section with great potential.
Huinong.com can fully utilize Jiahe’s resource advantages to deepen its content in the fields of agriculture, rural areas and farmers.
Then, based on this, expand into related fields.
We once again discussed many details with Qu Sheng, Zhang Wen and others, and set many directions to support high-quality text and video content, and everyone regained confidence.
Guo Yang emphasized again: “We must also insist on producing long-form video content such as documentaries.
In addition to the group’s desert, Gobi, saline-alkali and other management records, Huinong must also try to Develop high-quality content in other directions."
Qu Sheng was silent for a while and asked: "Should Huinong.com start financing?
It has not been easy to develop video websites in the past two years. , because there is no financial support, a large number of websites have died.”
The field of sharing videos has been the most popular investment area for domestic venture capital in the past two years, and a large number of websites have sprung up.
But this has also led to a lot of chaos.
But now that regulations are tightening and traffic has been slow to turn into profits, the entire industry has begun to ebb.
"The time for financing is not good now." Guo Yang thought for a while and said: "Huinong must insist on original content on agriculture, rural areas and farmers, and avoid piracy.
As for the funding problem, now You can try to monetize some traffic. I will say hello to Tianhe, Hexi, Fengkai, etc. and place more ads on Huinong
In addition, you can also contact other companies for appropriate development. "
Qu Sheng nodded, "Huinong has 40 million large agricultural households, and the effect of advertising has always been good. Fengkai's plant protection drones have been advertising in Huinong for a long time, and sales are rising steadily. . ”
“This is the value of Huinong.com, which has the largest agricultural consumer group.
Compared with other video websites, Huinong.com has an e-commerce platform and is supported by resources from Jiahe. It is much easier to monetize traffic. "
Guo Yang thought for a while and then said: "We also need to develop a function to share advertising revenue with high-quality content creators based on the effective clicks of the advertisement. ”
Qu Sheng and others tasted it carefully and thought it was a good idea.
If it succeeds, a good ecosystem of content creators will be formed.
After hearing a few people talk about plant protection drones, Guo Yang used his computer to look at the advertisements for plant protection drones in Huinong.
The homepage of the website is a picture of plant protection drones flying in, including rice fields, orchards, tea gardens, and forests...played in turn.
In addition to advertisements, both Fengkai Agricultural Machinery and Donghe Agricultural Machinery have registered official accounts on Huinong.com.
Various tutorials and guidance videos have been uploaded in the agricultural technology section, and they are quite popular.
In the farmer circle, there are various flying defense videos. Although the picture quality still needs to be improved, the popularity remains high.
Just at a quick glance, there is something wrong with the top-ranked titles.
"Donghe Flying Defense-Plant Protection Drone Fried Chicken Collection-Issue 18."
"Another drone bombing, let’s look at the flying defense of the post-80s guy this year Process.”
"If nothing else, there will be an accident. The bombing video is here after all."
"Sharing of agricultural technology knowledge-how to make money by flying plant protection drones."
>A video of a sudden explosion.
Especially Donghe Feifang, who actually released a ‘fried chicken’ collection.
Guo Yang clicked on it and saw at the beginning that an uncle riding an electric bicycle was watching the drone flying on the cement road.
As a result, the drone rushed towards the uncle in a daze. The uncle was so frightened that he ran away quickly, and the drone also hit a telephone pole nearby.
Then there were several outrageous scenes of aircraft bombing, such as a piece of plastic sheet flying, causing the plane to explode.
At the end of the video, instructions on how to prevent the machine from crashing were also printed on the public screen.
The comment area is already a sea of joy.
“I’m not afraid of bombing planes, I’m most afraid of bombing trees.”
"Hahaha, tens of thousands were gone in an instant, and I felt much more comfortable."
"I also tried falling into a field once and sparks were flying. It was like watching fireworks. I was almost happy at the time. I have to cry.”
The price of large-scale plant protection drones is not cheap. If the electronic components are slightly damaged, the cost of repair will be heartbreaking.
Of course, netizens are a group of people who just watch the fun and don’t take it too seriously.
The more joyful the bomber, the better.
But Guo Yang watched for a while and found that there were very few crashes caused by technical faults, and they were all due to operational errors and other reasons.
The most outrageous thing is that a farmer has strabismus, and every time he sends a flight defense video, it looks weird.
But people just don’t blow up.
As a result, more and more people are watching the fun.
Fengkai’s large-scale plant protection drone is still priced at more than 100,000 yuan, which means you have a lot of money to afford it.
The family either has hundreds of acres of land, or dozens or hundreds of acres of orchards.
But once the plane explodes, these farmers or pilots with little assets will be at a loss.
"The moment I fell, the world suddenly became quiet, and these people were really calm."
This also made Guo Yang dumbfounded.
It is not a good thing to bomb, but now due to the high threshold, many netizens are willing to watch Lehe.
In addition, in this world, Fengkai’s drones in professional fields such as plant protection have far better sales than DJI’s consumer drones.
This has something to do with time.
The mobile Internet has just started, 3G mobile phones have just begun to be launched, and the drastic price reduction in drone production costs has just begun.
The era of consumer drones has just arrived.
Thinking of this, Guo Yang planned to go to Pengcheng again, and consumer-grade drones have become popular and are closely connected with aerial photography.
"Aerial photography can also be a field of high-quality video content creation, combining aerial photography with environmental management documentaries."
"Aerial photography, documentary." Suddenly an idea flashed in Guo Yang's heart, "Aerial photography of China!"
< br>The meeting has ended at this time.
There were only two people in the office, Guo Yang and Qu Sheng. The latter was a little confused when he heard his boss's surprise. "What's up, what's up, boss, do you have any new ideas?"
"Yes." Guo Yang pondered: "I want to make a large-scale human geography documentary that combines aerial photography. It will not only enrich Huinong's content library, but also be the best advertisement for drones."
qu Sheng said: "This shouldn't be difficult to do!"
"The difficulty is definitely not small, and the current aerial photography drones cannot meet the requirements."
Guo Yang smiled: "But it can To prepare for this aspect, it doesn’t have to be aerial photography of China, but also aerial photography of the northwest, aerial photography of agriculture, aerial photography of extreme sports..."
Qu Sheng feels that the boss’s ideas are really endless.
Huinong's path is also completely different from the development path of ordinary video websites.
Based on e-commerce and focusing on agriculture, rural areas and farmers, and documentaries, although the traffic is not as high as that of big websites, the user stickiness is very high.
——
"China Fortune Land Development, Kweichow Moutai, Changchun High-tech, Pien Tze Huang, BYD..."
"Tencent, Apple, Nvidia, Amazon, Google, Netflix... …”
Shimmer’s office is still in the same building as Huinong.com.
Just after going downstairs, Guo Yang came to Yang Cheng's office and reviewed the results of this period.
The stocks held by several of its funds are all excellent targets in the long run.
In addition to these, Weiguang has also invested in many start-up companies.
Yang Cheng made tea for Guo Yang and said: "As for Weibo, Sina has recently launched the Sina Weibo project, which is expected to be launched in September."
The focus on the Weibo project also originated from Guo Yang’s instructions.
Guo Yangze mainly thought of it from Jahwa and Ge Wenyao. How can the Yuze brand develop in a short period of time?
You know, it took Jahwa 10 years to achieve its breakthrough by cultivating Herborist.
As for the cosmeceutical brand, L'Oreal's Vichy has also spent 10 years cultivating the market.
And Yu Ze is left with less than a year.
Although the market foundation is in place, it is not an easy task.
What Guo Yangneng can think of is the promotion of online platforms and the fission sales of e-commerce.
At the same time, if my memory is correct, this year should be the first year of Tmall’s Double Eleven.
Although the scale is not large, the sales have exceeded expectations. The situation will only be better next year. Fortunately, Yuze can catch up with this wave.
Guo Yang commented in front of Ge Wenyao that Jahwa’s channel strategy for Yuze’s 60 online pharmacies and hospitals was too conservative.
This is not just talk.
In contrast, the Japanese brand Shiseido, which is also entering the cosmeceutical field for the first time, has 500 pharmacies and hospitals as soon as it is launched, and it will reach 1,500 in half a year.
Jahwa’s plan for Yuze still retains the style of Herborist, which is experimental and conservative.
It’s okay if Jiahe didn’t participate. Now we need to help a few old people in Jiahe to experience the fast lane of the Internet.
Guo Yang still needs to think about how to convince these old men.
After retracting his thoughts, Guo Yang took a sip of tea, looked at Yang Cheng, and said: "Does Sina Weibo accept Weiguang's investment?"
Yang Cheng said: "Peng Shaobin, who is in charge of this area, welcomes it, but at present There is no idea of financing the Weibo project yet."
Guo Yang thought for a while and said: "What if Huinong also develops a Weibo project?"
"Now? Microblogs generally do not develop well in China. "Yang Cheng said: "It is unclear whether Sina can develop."
After thinking about it, Sina Weibo started research and development.
The technical difficulty of this thing is not particularly high, and the Sina team can develop it in one month.
With Huinong’s full efforts in research and development, it should be possible.
How did Sina Weibo develop?
For Guo Yangshu, firstly, the celebrity effect made Weibo popular, and secondly, through cooperation with Alibaba, Taobao sellers advertised on Weibo, which brought a lot of advertising revenue to Weibo’s traffic.
Can Huinong achieve these two points?
The first point is a bit difficult, but it can be done, and you can also recruit some partners, such as Jahwa.
Ge Wenyao is quite influential in both the beauty and fashion industries.
The second point is slightly easier. Huinong.com also has many merchants, but it lags far behind Alibaba in terms of B2C and C2C business.
But there is still time to catch up.
Moreover, not only Taobao and Tmall can organize Double Eleven, but Huinong.com can also plan it. At worst, the two companies will fight together.
"Let's give it a try." Guo Yang said: "This investment is nothing to Jiahe."
"That's right." Yang Cheng smiled. Weiguang's investment in the past few years can be said to be Smooth sailing.
The net income values of many of its funds are frighteningly high, and their book wealth is extremely rich.
It’s just that investing is boring, and it’s only interesting to start a business occasionally.
Guo Yang added: "How about cooperating with Penguin?"
Penguin has QQ, but it is hesitant to develop Weibo. Its Taotao has also been tepid, and it is unlikely to agree to cooperate. "
"I asked Penguin Ma that Jiahe now has a seat on the board of directors. "Guo Yang thought for a while and said thoughtfully: "We have to show our presence. ”
After spending half a day in Weiguang, the investment returns from its assets are all very good.
In short, Jiahe’s layout in large-scale agriculture will generally not encounter financial difficulties. , except for the Hongqihe project.
In other words, after such a long time, there is still no movement in the agricultural economy, which makes Guo Yang a little confused.
Whether it is his contributions or exclusive interviews with various companies, they all seem to be lost in the sea.
Is it necessary to discuss it for so long?
Standing in front of the window, Guo Yang looked into the distance. The sun had almost set, but he could clearly see that the roof of a nearby commercial building had been transformed into a rooftop farm.
A farm full of life.
There are green lettuce, red tomatoes, purple eggplants, and occasionally you can see citizens walking through the farm.
"The pastoral atmosphere in the city."
Guo Yang murmured, then turned around and looked at Yang Cheng, who was still busy.
Urban rooftop farm Guo Yang just mentioned it accidentally, and Yang Chengcheng insisted on doing it.
Now it is doing pretty well and is loved by many city residents.
Guo Yang walked up to Yang Cheng, patted the table and pointed out the French window.
"Hey, don't be busy. Let's invite Qu Sheng and Peng Shuyu to have dinner together at a rooftop farm tonight."
"Okay."
Yang Cheng smiled and said, "We just built it. What a rooftop farm restaurant, it’s still in trial operation. Boss, please go and give me some advice.”
Guo Yang was a little surprised, this guy has improved again!
But just as he was about to agree, his phone started vibrating in his pocket.
I took it out and saw that it was Director Liu of the Native Planting Industry Department.
"Hello, Director Liu."
"Mr. Guo, I heard that you have come to the capital. Do you have time to have a meal together in the evening?"
" What a coincidence." Not understanding the whole story for a while, Guo Yang could only say with a smile: "I was just planning to invite some senior executives from Beijing to have dinner together."
Director Liu said with a smile, "Is it convenient for me to come together? I also brought two people to introduce you to them, there should be opportunities for cooperation.”
(End of this chapter)