Chapter 883 I really am not after your money
This time.
Li Fuzhen, who arrived in Paris upon invitation, received a more grand reception than last time.
After communicating with Axel, Xiangyang came downstairs to greet him in person.
When the car slowly stopped on the side of the road and the public relations staff member opened the door, he greeted him cordially.
The expression on his lips made Little John, who stayed in his office and refused to leave, even peeking out of the window, made his teeth itch.
Ms. Li came and didn’t even inform him.
Is this really
"Long time no see, is everything going well?" Xiangyang's greeting did not sound like welcoming a guest, but more like chatting with friends.
“Of course.”
Li Fuzhen, dressed in elegant plain clothes, touched Xiang Yang's hands politely.
"Please, I specially arranged black tea for you in the garden." Xiang Yang smiled and took his hand back.
He didn’t dare to hold on to it.
Not polite.
Secondly, if people misunderstand, it will not be fun.
"Hello Schaffer, it's a pleasure to meet you again." Li Fuzhen smiled and said hello to Bi Schafer who was standing next to Xiangyang.
Like last time, she did not come empty-handed this time.
The accompanying assistant quickly presented the gifts she prepared one by one. The bag was basically the result of the last time Li Fuzhen came to HYS to negotiate on behalf of Samsung Group.
A customized mobile phone based on the GALAZXYS2 that will be launched soon.
Compared with the more square original version, its overall appearance is more rounded, and the back cover has been treated with a unique process and covered with genuine leather.
When you light up the screen, you can also see that the pre-installed software inside is from Samsung.
There are also the familiar HYSApp, INS and Whatsapp.
I heard from Li Fuzhen that if it is the American version, Uber is pre-installed, and the Korean version comes with KaKaoTalk pre-installed.
Of course, except for HYS App, the pre-installation of other software is not free.
However, compared with other software vendors, Samsung offers significant discounts on the pre-installation fees for these apps.
As for why HYS’s community app is free?
The HYSDESIGN logo is printed on the packaging box, which explains everything generously.
"Is it going to be launched so soon?" Xiang Yang asked curiously as he skillfully played with this Samsung mobile phone that had not yet been launched.
"It is expected to be in April." Li Fuzhen explained.
Samsung has launched three new models this year.
In order to better meet the needs of different consumers, they are S2, Note and S5830.
Among them, S5830 will be released in January.
The cooperation with HYS also includes cooperation with this mid-range model, such as its limited edition mobile phone case. For this reason, Samsung also named it ACE, which means masterpiece.
Actually, it is more about being able to surpass other competing Android phones with similar price points in terms of tonality.
“You guys are really fast.” Xiang Yang’s praise was not groundless.
To say that HUAWEI has not yet come up with decent products in the mobile phone business, Xiaomi is only hyping its gimmicks on the Internet.
The speed of Samsung Electronics is really amazing.
Think about it too.
Some things really cannot be rushed.
"Mr. Xiang's speed is also very fast." Li Fuzhen also sincerely praised him when he thought that Xiang Yang had begun to organize and invest in Internet companies in China.
Just these words
Xiang Yang frowned after hearing this.
Who told you, I am fast.
Forget it, let’s get down to business.
This time Xiang Yang invited Li Fuzhen to come to Paris. In addition to continuing to cultivate the relationship between the two parties, he also planned to leave something to Li Fuzhen to do.
"In order to promote the rapid development of FILA and integrate related businesses, I plan to launch an acquisition of an advertising company." Xiang Yang, who put his mobile phone aside and rarely drank black tea, said seriously.
This advertising company is DMG Media, which he had had contact with before in Beijing.
Li Fuzhen was a little surprised.
No reaction.
Mainly because she was used to Xiangyang's hypocrisy and submissiveness towards her, this sudden change made her a little unable to accept it for a while. She also planned to drink a few more cups of black tea first, and then listen to Xiangyang's meeting with her. What to say.
Unexpectedly, as soon as he came up...
"Why us?" Knowing that he was a little out of control, Li Fuzhen asked after adjusting his mood.
“Because, you acquired FILA Korea.”
Xiang Yang smiled.
It has been said that this acquisition is to better enable FILA to quickly open up the market. If Samsung, which took advantage of the acquisition of the FILA brand, is not allowed to pay, who should pay the right amount? ?
"I have communicated with Mr. Ding. The money will be mortgaged with the FILA brand. Of course, the specific cost is not that high. It will probably cost about 100 million to 150 million U.S. dollars."
Li Fuzhen listened very much serious.
Don't mention it, she really couldn't refuse the reason Xiangyang gave.
After all, the original acquisition of FILA Korea and its integration into Samsung's layout in the fashion field were only carried out at her initiative.
It’s just that Xiangyang told the story.
But it doesn't tell the whole story.
After the money is accounted, the cash will be transferred to CC Films in the form of debt to initiate the acquisition of DMG Media.
As for how to use the left hand to the right hand.
Then this involves financial issues.
To put it simply, as long as there is a legitimate transaction basis and a real business purpose, it is not difficult for FILA and CC Films, which is controlled by Hermès Film Investment Company, to transfer a sum of US$100 million.
"I will communicate with my father about this matter." Although he didn't know which media company Xiangyang was interested in, Li Fuzhen decided to promote the matter after thinking about it.
After all, what Xiang Yang brought out was also real money.
FILA brand.
The value itself before being acquired was more than this price.
Now, with the large investment of Anta and HYS, although it is not a blowout to increase its goodwill value, it is US$100 million to US$150 million.
"Mr. Xiang, is it because the pace of expansion is a bit fast that there is a problem with the return of funds?" Li Fuzhen asked cautiously.
“No.” Xiang Yang shook his head.
Are FILA and Hermès Film Investment Company short of money?
Just look at the financial report and you will know.
The shortage is severe.
Even with the help of related interactions with HYS, FILA China's revenue in 2010 was less than 200 million yuan.
Although Hermès Film Investment Company made a lot of money, its expenses were also staggering.
It's just that Xiangyang couldn't tell Li Fuzhen about this kind of thing. The relationship between the two parties has not reached that point yet. But as the owners of the two companies, neither Anta nor Hermès is short of money.
On the contrary, in the capital market, as long as the debt of 100 million US dollars is released, how much capital will rush to come to the door.
And corporate debt, the lower the interest rate, the better it sells.
"It's just a normal behavior for a company to expand its business. If you have concerns, we will find other funding channels."
Listening to his straightforward tone, Li Fuzhen took a deep breath.
I'm just asking.
"Mr. Xiang, I didn't mean that. Please don't misunderstand me."
Xiang Yang said "Huh?"
Misunderstand?
What a misunderstanding. "Ms. Li misunderstood what I meant." She smiled and signaled that the tea in the cup was about to get cold. Xiang Yang explained with a smile: "I just think that since both of us hope for further cooperation, some branch business We are willing to consider Ms. Li as the first choice."
Li Fuzhen sipped the black tea and glanced at Xiang Yang's kind smile.
If I hadn’t known you for a day or two, I would have truly believed this.
But in her opinion.
I can borrow this money no matter what.
And it must be in the name of Samsung Securities, not the Samsung business she is in charge of.
Her father promised it himself.
She will be responsible for any business related to the Hermès Group, although it is not known whether Xiangyang can find out this news with his connections.
But by doing so, he was creating conditions for himself.
"I think I won't let Mr. Xiang down this time." Li Fuzhen said calmly and generously, putting down the teacup.
"That's great." Xiang Yang was very happy to see her agreeing. He motioned to Bea Shaffer, who didn't even know how to be a waiter, to refill his tea, and said with emotion:
< br>"It seems that I can go to Damascus with peace of mind."
"I heard that the situation there is a bit tense." Just as he was about to get up and pour tea for Xiang Yang in person, Li Fuzhen frowned subconsciously.
"Don't worry, if the situation was really that urgent, this trip would have been canceled long ago."
Xiang Yang was curious, the eldest princess of the Samsung family was still staring at this.
He and Little John repeatedly emphasized not to wander around the world, especially in more sensitive areas. His friends all looked disapproving.
Could it be said that.
Asians are naturally sensitive to this kind of thing?
Realizing that Xiang Yang was looking at him with a strange look, Li Fuzhen poured the tea with a smile and said:
"Samsung also has some business there, and some local information will always be received. Mr. Xiang knows , We often have distinguished guests staying at the Silla Hotel. Sometimes, in order to create more topics, I need to make preparations."
"That's true," Xiang Yang smiled bitterly.
I almost forgot, she is also responsible for the hotel's business.
That’s right.
Speaking of hotels, how was the last negotiation?
Looking at Bea Shaffer, seeing that she had never let him down in terms of cooperation in the past, she had no feedback at all. Xiang Yang was speechless.
Forgot to do my homework beforehand.
The other side.
China.
Ding Zhong is discussing the feasibility of another acquisition with CIB. He has done enough homework with sufficient communication time.
“With all due respect, Mr. Ding. The overall situation of local physical retail stores is not good now.” There is a saying that when Anta once again presented a big acquisition deal to CIB, the person who was previously responsible for the acquisition The vice president of FILA brand agreed without even thinking about it.
Being able to help companies complete acquisitions has many core benefits.
Even if it is applied to individuals and teams, it can make the industry look at them with admiration.
But this acquisition is different from the previous FILA.
Anta and HYS are interested in North American sporting goods retail giant SportsAuthority, an offline retailer that has been bankrupt for nearly two years.
"Mr. Ding, in recent years, offline retail in North America has been having a hard time. Retail giants from various industries such as Circuit City, Linens & Things, Beston, Borders, and Friedman's have successively declared bankruptcy, and some have filed for bankruptcy. We are also queuing up. I think you need to review your business plan this time. After all, according to the current market value of SportsAuthority, this acquisition fee is not a small amount."
Of course Ding Zhong knows these things.
Sports Authority, which has 463 stores, still has a valuation of about US$1 billion even though it is heavily in debt.
If we don’t take this step, it will be difficult for FILA to expand its global sales channels.
Although there are shopping malls in North America, due to consumption habits, local shoppers prefer to go to hypermarkets rather than exclusive stores.
This can also be seen in the stores opened by HYS in North America.
Although it has only opened one direct store in New York, its marketing activities in other cities are based on close cooperation with gyms to expand its sales channels.
FILA has no such advantage.
Or to be more precise, imitating HYS's sales model in North America may not necessarily be suitable for FILA.
In addition, HYS also has plans to continue opening stores in important cities in North America in 2011, which Xiang Yang personally explained to him.
HYS’s store fees.
To be honest, SportsAuthority’s 463 stores are cost-effective in this regard.
"We just hope that your bank's team can help us conduct a better investigation. It does not mean that we will start the acquisition plan now. The specific acquisition time"
Ding Zhong pursed his lips.
Anta invested 30% of this cost, FILA, which is jointly operated by the two companies, contributed 20%, and HYS alone bore all the remaining costs.
Although it is US$500 million, according to HYS’s revenue capacity, it may take a fiscal year to prepare for it.
But the problem is.
You can't do this to Xiang Yang.
Maybe he will make a call tomorrow to start the acquisition.
After all, when he said he wanted to acquire DMG, he thought about it for one night and came up with a complete acquisition plan.
"Let's do this. You send people to go to the United States with me to conduct on-the-spot inspections. We will be responsible for all travel expenses."
"Mr. Ding, how can this be possible?" CIB The people waved their hands quickly.
This is not about money.
But
"Mr. Ding, let me say more. In fact, both HYS and you have a ready-made partner like Decathlon. Taking such a big risk and spending a lot of money to acquire a retail company will also be a test for your company's revenue. Ah."
"Of course I know this."
Ding Zhong sighed.
Actually, he was quite grateful to the vice president in front of him for urging him to think twice.
Similarly, there are different opinions within Anta.
But sitting in his position, he needs to consider more than just making money.
On the contrary, how to spend money is also a knowledge for the growth of the enterprise.
In Xiangyang’s words, globalization is a blue ocean for sports brands, because only two have done it.
Of these two companies, one is Nike and the other is Adidas.
In fact, none of the others are truly "world-class" brands.
The primary problem for Anta to become global is to solve the omni-channel sales system and quickly use the power of capital to lay out its own global puzzle.
Of course you can just count on Decathlon to help sell goods.
But what if one day Decathlon stops helping out of its own interests?
It is still most reliable to have sales channels that you have in your own hands.
SportsAuthority, a large retailer that is about to go bankrupt but has not yet gone bankrupt, will lose it if it misses it. Take it into your pocket and use your existing products to build a sports shopping mall.
Not only can it enhance the brand image and slowly build consumers' awareness and trust in the brand, it can also increase brand awareness.
Could it be said that Anta is satisfied after having FILA?
I was about to say something else.
The phone in my pocket vibrated.
Taking it out, I saw it was a call from Xiangyang despite the time difference.
"Old Ding, I've settled the matter here, how's it going with you?"
"I'm discussing with people from CIB to form an inspection team." Ding Zhong rarely sees outsiders. The word anxiety was written on his face.
However, at this moment, he was really panicking.
What if Xiangyang doesn’t play with him anymore?
(End of this chapter)