Chapter 480 Social media breaks 100 million, personal brand!
As Manchester United became the Champions League champion this season, not only did they celebrate with the proud British football community, media and fans, but the Manchester United generals also ushered in a carnival time that lasted for several days.
After receiving an invitation from team legend Ferdinand, the first stop for the Manchester United generals was the Rosso restaurant opened by Ferdinand.
However, since it was not a nightclub and they had their wives and girlfriends with them, the players were quite reserved.
Perhaps it was because he saw that his teammates were a little reserved, and also understood that everyone couldn’t let go when their family members were present.
So, the next night, Rooney, as a clubbing expert, organized everyone to go to the most famous nightclub in Manchester for a carnival.
The Manchester United stars, who had been holding back for a whole season, completely let go without their girlfriends and wives present!
Some swaying girls dance close to each other, or they hold a bottle of wine and pour it into their mouths.
Ling Feng even saw Ashley Young kissing a blonde girl he had just met in the corner!
Fortunately, the security and confidentiality measures of this nightclub are very strict. Every guest must be searched and no photography equipment is allowed.
Even reporters from The Sun had trouble sneaking into the nightclub!
However, just the photos of the Manchester United players entering and leaving the nightclub are enough to create a gossip news about "Manchester United players partying all night long".
Of course, there is not much news about England stars being photographed clubbing in nightclubs.
It’s not even news!
Unless there are photos of a certain star having close contact with other women even though he has a girlfriend or wife, that would be big news!
Ling Feng, who never liked such occasions, just sat quietly in the booth, drinking cocktails with low alcohol content and observing the preferences of his teammates.
Even though he was like a sheep sent into a wolf's den, he was regarded as the most attractive prey by almost all the women present. Women in revealing and sexy clothes launched attacks on him again and again.
But he remained unmoved.
“Sorry, I don’t like chatting with strangers.”
Once again refusing a red-haired beauty to sit next to him and chat, Lin Jia just returned to the booth from the dance floor De, on the other hand, sat down next to Ling Feng:
"Oh my God! You can't even look down on such a hot girl?"
"You can have sex if you like."
As he spoke, Ling Feng handed over a tissue. He did not forget to remind:
“However, before you go to strike up a conversation, you’d better wipe off the lipstick marks on your face.”
Hearing this, Lin Jia, who had just reached out to take the tissue, De, was stunned for a moment, then realized.
While wiping the lipstick marks on his cheeks, he took out a few pieces of paper and napkins with phone numbers written on them from his trouser pocket, put them on the table, and said casually:
"Oh, bro, it's too painful. Welcome, I don’t know which beauty I want to spend a wonderful night with."
Ling Feng just ignored Lin Huang’s show off and said casually: "Then you choose slowly, I I have to go back first."
After that, he drank the remaining sip of cocktail and stood up from the booth.
“Huh? So early?”
When Lingard was surprised, he looked down at his watch and couldn't help but make an even more surprised sound:
"It's only eleven o'clock! The beautiful night has just begun. Are you sure you want to go back so soon?" "
"I still have something to deal with. You guys have some fun."
After saying that, Ling Feng patted Lingard on the shoulder, and then said nothing. He walked hesitantly toward the door.
When he walked out of the nightclub alone, the many reporters and paparazzi who were squatting outside the nightclub couldn't help but be a little surprised.
What's going on?
Why did Ling Fengfeng leave the nightclub alone at this time?
Could it be that there was some conflict inside that made him unhappy, so he left?
While guessing and surprised, they did not move slowly. They immediately picked up the camera and faced Ling Feng with a crazy "click"
Quickly came to their black Land Rover. , raised his hand and knocked on the driver's seat window.
The next second, the bodyguard inside opened the back seat door and let him sit in.
"Boss, where are you going?"
"Go home!"
"Copy that."
With the sound of the engine starting, the black Land Rover Chased by the paparazzi, he slowly drove away from this noisy area.
After sitting in the quiet car, Ling Feng felt relaxed.
Maybe it’s because his girlfriend has an angelic face and a devilish figure, and has seen many beauties in the fashion and entertainment circles;
Maybe it’s because he’s not interested in those “good girls” in nightclubs. Even a little disgusted.
Had it not been to accompany his teammates this time so as not to appear unsociable, he would never have come to such a time-wasting place.
After sending a text message to his girlfriend, Ling Feng took advantage of his return trip to check out the series of system rewards he received after winning the Champions League for the first time:
【UEFA Champions League top scorer】【UEFA Champions League assists leader】rewarded three free attribute points respectively;
【UEFA Champions League final best player】rewarded two free attribute points;
and the last The important [UEFA Champions League Champion] once again rewarded him with a pinnacle star card!
Therefore, he currently has eight free attribute points for distribution, as well as a [Peak Star Card].
After thinking about it for a moment in the car, Ling Feng quickly figured out how to add some points.
Through reviewing the Champions League final, he found that his shooting accuracy, especially the accuracy of free kicks, still has room for improvement.
Although he has the talent of [God of War Heavy Artillery], which allows him to shoot with full power from thirty meters away from the goal.
However, the greater the power of the shot, the more difficult it is to control the accuracy of the shot.
You know, in the crucial Champions League final, he had three direct free kick opportunities from 30 meters away, but none of them!
Currently, his [Ending] attribute is 90, and [Free Kick Accuracy] attribute is 82.
If the [Free Kick Accuracy] attribute is to be improved, his powerful free kicks will definitely be more accurate and threatening.
However, Ling Feng does not intend to add precious attribute points to the two attributes of [Finishing] or [Free Kick Accuracy].
Because, whether it is shooting accuracy or free kick accuracy, it can be improved through daily training!
As long as you practice more every day, you will gradually improve.
So, he added all eight free attribute points directly to [Reaction]!
And this additional idea is still the same sentence-the only martial arts in the world is fast!
On the court, the faster you react, the faster you can make decisions, and the more opportunities you can seize!
With the investment of eight free attribute points, Ling Feng's [Reaction] attribute also increased from 90 to 98, and he suddenly felt that he
among the entire football world, perhaps only a handful Only the reaction speed of one or two players can match his!
As for the remaining [Peak Star Cards], it is not too late to wait until the start of the season
"Boss, we are almost there."
With the reminder from the bodyguard, Ling Feng's thoughts were brought back to reality.
Looking at the familiar scenery outside the car window, before he knew it, he had returned to his Cheshire mansion.
"See you tomorrow, John."
"Okay." When Ling Feng took out the key and opened the door, Barbara, who was watching the TV series "House of Money" in the living room, suddenly felt He jumped up from the sofa, then stepped on the wooden board with his white feet, and rushed towards Ling Feng like a koala.
“You’re back!”
Then, she lowered her head and got closer to Ling Feng’s neck, and smelled it deliberately:
“Well, it smells like a woman’s perfume. But it's very light. Did you do something bad secretly?"
She believed that Ling Feng was not the kind of man to mess around in nightclubs. That's why she deliberately joked.
"Haha, have you noticed all this?"
"Okay, why did you come back so early?"
"Of course you miss my baby!"
The two looked at each other for a few seconds. The woman felt the man's hot and sincere eyes, and she smiled sweetly and took the initiative to lightly tap the corner of the other's lips.
Then, she looked at the man with three parts temptation, three parts provocation and three parts charming eyes.
The man, on the other hand, rubbed his hands for a moment, a wave of anger rising from bottom to top,
“Woman, you are playing with fire!”
“I don’t have that.”
< br> Before he finished speaking, Ling Feng hugged Barbara and ran up to the second floor.
Soon, a blushing sound came from the bedroom.
After a fierce fight, the two of them hugged each other and lay on the bed, quietly feeling each other's body temperature and heartbeat.
At this time, Barbara, whose face was red, suddenly said:
"By the way, baby, tomorrow is your birthday, how are you going to celebrate?"
"We Orientals have a habit of having a family reunion on birthdays. So we will go back to Leicester tomorrow night!"
"That's great, I haven't tasted my aunt's cooking for a long time! I miss it so much ”
. . .
The next day, June 8, Ling Feng celebrated his 22nd birthday.
On his birthday, his current club Manchester United, the Three Lions, and his old club Leicester City all posted messages on official social media to congratulate the Manchester United star.
Even UEFA sent birthday congratulations to him on official social media.
It can be said to be very impressive!
It is worth mentioning that on his birthday, Ling Feng’s total number of social media fans officially exceeded 100 million!
At this point, he has become the only three players in the entire football world with more than 100 million social media followers.
The other two are Cristiano Ronaldo, who has 140 million fans, and Neymar, who has 110 million fans!
Of course, the reason why Ling Feng’s number of social media fans has increased so fast in just a few years is not only his continuous explosive performance on the court, but also the operation team behind him off the court.
You know, Mendes, who has made Cristiano Ronaldo the most influential star in the world, naturally understands the importance of fan group operation.
There was no reason for him not to use this trick on Ling Feng as well.
These days, public relations and marketing are very important.
Therefore, the operation team will even ask Ling Feng to post a certain number of tweets every week to share his updates with fans and fans, and occasionally interact with fans on social media.
The purpose of this is naturally to bring Ling Feng closer to the fans and make them love Ling Feng even more.
If we use the terminology of the entertainment industry, it is to refine fans and create a rice circle.
And the day after Ling Feng turned 22 and had more than 100 million social media followers, Mendes brought his entire business team to his mansion.
Then he made a somewhat unexpected proposal to his super VVVIP client:
“Create a personal brand?”
“That’s right!”
"You should know CR7, right?"
Obviously, Mendes also wants to replicate the successful business operation of Ronaldo's personal brand on Ling Feng.
Moreover, his ambition is even greater!
He hopes to make Ling Feng a combination of Ronaldo and Beckham!
Subsequently, Mendez and a business consultant told Lingfeng about the many benefits of having a personal brand, blah blah blah.
To sum up, it is to use the huge fan effect of his social media to monetize and make more money!
Previously, Ling Feng's social media, in addition to sharing his daily life, was also used to promote the endorsed brands.
Compared to Ronaldo, who can earn US$700,000 for every advertisement posted on social media, his social media influence still has great potential that can be tapped.
What’s more, instead of promoting other brands on social media, it is more convenient and cost-effective to promote your own personal brand yourself.
“Sounds very interesting.”
Taking the plan from his opponent, Ling Feng began to flip through it.
I have to say that professional teams are different.
The entire plan has complete planning and steps.
First, they plan to position Ling Feng’s personal brand as mid-to-high-end, and then start with clothing.
They will launch men's and women's clothing in three styles: sports, leisure and business, and let Ling Feng and Barbara, a real couple, work together as brand spokespersons and male and female models.
This can make the most of the fame and influence of Ling Feng (football superstar) and Barbara (international supermodel) to launch the brand strongly from the beginning!
"This plan is very good. However, I have a suggestion. I hope to hire Miss Palvin as the brand's designer to be responsible for the design of women's clothing!"
As soon as these words came out, Barbara sat aside. , couldn't help but be stunned.
“This is your personal brand, why should I get involved?”
“I don’t know anything about fashion anyway, so you are here to help me. You are here to be a designer , I’ll be a model, just right!”
However, when it comes to design, she does have two brushes.
As an international supermodel, Barbara debuted as a teenage model. She has been immersed in the fashion industry for many years and has a fashion sense.
Moreover, she is also very interested in fashion design.
After learning about his girlfriend’s interest, Ling Feng also fully supported it.
Last year, on the recommendation of Beckham's wife Victoria, Barbara successfully entered the University of the Arts London to study for a degree in the School of Fashion.
Therefore, Barbara knew very well that her boyfriend was using practical actions to support her yet-to-be-started design career!
As for Ling Feng's suggestion, Mendes and the team had no problem at all.
After all, fashion design is a matter of opinion.
Whether the designer is an international supermodel studying fashion design, or a gangster who scribbles graffiti on street walls
They firmly believe that as long as Lingfeng’s fame and popularity remain, the brand will Sales can never be low!
After simply determining the brand positioning and building steps, the meeting came to the most important part:
That’s what the brand is called!
“These are the three brand names we have come up with. Take a look and see if you like any of them, or have any ideas of your own.”
After looking at it for a while, Ling decided to Feng finally chose to capitalize the first letter of his surname and first name, and then add a logical symbol of & in the middle, which is the name of L&F as his personal brand!
(End of this chapter)