Chapter 232 Hot Discussions
No. 345 Park Avenue, Manhattan, New York, NFL Headquarters Building.
Standing in front of the floor-to-ceiling windows of the office, the entire steel forest of Manhattan is spread out in front of you, and the whole world of Nuo Da seems to be trampled under your feet.
Roger Goodell held a cup of coffee and took in the scenery in front of him. The desk behind him was full of newspapers and magazines. The slightly messy desktop showed that he had just finished reading them all. At this time, his face showed satisfaction. His expression and eyes are full of confidence and longing.
The weather. Convenient location. People and.
All conditions are just right——
Just last month, on August 21, the NFL signed a three-year exclusive broadcast rights cooperation agreement with China’s Penguin Live.
Naturally, this agreement was not achieved overnight. As early as 2015, Penguin Sports began to contact the NFL to discuss the possibility of cooperation. The back-and-forth discussions were not that simple, and it was not until the first half of this year that a breakthrough was achieved. sexual progress and hope.
Levi appeared at such a time.
In fact, the influence of a player is limited; moreover, the NFL is different from the NCAA. Countless NCAA talents are unable to adapt to the professional arena. They died early like Zhongyong due to injury. Whether it is the NFL or Penguin Sports, they cannot put their chips down. On a rookie.
But at the same time, they cannot deny the importance of an entry point. Just like when Daughter Sun and Moon entered the NBA, this will become a starting point, a base point, and a turning point. As long as it is coordinated with appropriate publicity, the promotion of rugby in the Chinese market can win to a powerful position.
"Rookie VS Goat".
Such a topic is indeed ridiculous. Anyone with a little sense knows that this set of duels makes no sense at all.
However, competitive sports require such absurdity.
This is the breaking point.
As a result, Levi lived up to expectations, not only successfully completing his career debut, but also incredibly pushing the impact of ridiculous topics to new heights.
Before his eyes, there was a bright light.
Goodell expressed great satisfaction.
There is no doubt that Levi will be the main face of the NFL this season, and this will also be a crucial step for the NFL to enter the global market.
Knock knock.
There was a knock on the door, and after receiving Goodell's confirmation, three staff members from the marketing department came in.
Goodell expressed his welcome with a cup of coffee, no nonsense, and went straight to the point.
"Levi."
"We need the topic to become more heated. When the next game is played, I need his name, face and figure to be all over the social network."
"And now, the topic of him and the New England Patriots is still not enough. Not only our official account, I need other media to also discuss it."
It’s concise and clear, and professionals immediately ask, “Is it all positive news?”
Goodell laughed and said, "No, no, no, no, that's not how propaganda should unfold."
"It's all praise or all criticism. This is too biased. A one-sided discussion quickly loses its heat. We need controversy and we need confrontation."
"Yes, praise should prevail, but criticism should not be suppressed. We need to allow different viewpoints to collide and discuss it in all aspects."
"Then, everything leads to Week 2 and we need to set the stage now for the next game to be exciting."
The intention couldn't be clearer.
It took them four months to finally hype up the topic of "Rookie VS Goat", and now they are ready to enter the next stage of daily operations.
One pro expressed concern, "But what if Levi loses in Week 2?"
Goodell is not worried, "If you win, that is the emergence of genius; if you lose, that is the training on the road to greatness. Winning or losing is not important, the important thing is to keep the topic hot."
"As for the competition..." Goodell paused and savored the aroma of coffee, "We will wait and see what Levi can bring."
After all, not every player can achieve greatness; but at least on the road to greatness, before achieving greatness, they can create enough impact and benefits.
Professional sports is about competition, competition, and challenges, but it is also more than that.
Bustling and noisy——
Focus, gathering across the board.
An invisible force is quietly pushing forward, and the hot topic that was already on the cusp of the storm is now detonating in an all-round way.
Even Brady has become fuel to add fuel to the fire, let alone his fellow rookies in the 2017 class?
"Everyone says that the No. 1 pick and the No. 2 pick will have a chance to win. Now that the No. 2 pick has taken the lead, then..."
Originally, this year's draft attracted countless attention, whether it was the Cleveland Browns' deception, the Kansas Chiefs' fierce operation, or the Chicago Bears' humiliation, the topics were constantly discussed, so much so that the controversy over the first-round draft continued to this day. Preseason.
At the beginning of the season, Levi came out of nowhere and set an incredible benchmark. Naturally, the pressure on other rookies increased sharply, and one or two knees were shaking.
McCaffrey, running back, the eighth overall pick in the first round, ran for 47 yards, received for 38 yards, and also fumbled the ball once.
Although the Carolina Panthers still successfully won the game, McCaffrey, who once had everything he wanted in the NCAA, was shocked and educated in the first game of his career.
In the post-game interview, McCaffrey also said frankly, "I still have a lot to learn. I think Levi has set a good example. He proved that rookie running backs can also perform well in the professional arena. He is me goal, I hope to follow in his footsteps and find my own form.”
His sincere and humble speech won a lot of favor for McCaffrey.
Moreover, McCaffrey also said, "I will call Levi and ask him the secret of studying the tactical manual. God, I really feel like a fool. I have obviously left college, but I still need to review my homework every day. , maybe I need a little tutoring from Levi."
It can be heard from the words that McCaffrey and Levi have a good personal relationship.
No comparison means no harm.
Compared with McCaffrey, Fournette became the target of public criticism.
Fournette, running back, fourth overall pick in the first round, ran for 100 yards and scored a touchdown.
Objectively speaking, this kind of data is really good, not only for a rookie, but also for a starting running back.
And, the Jacksonville Jaguars won, and that's all that matters.
At the beginning of the year, the Jacksonville Jaguars rushed to draft Fournette after passing on Levi, so much that fans denounced team manager Caldwell; but now it seems that this was not a bad choice.
The problem is-
Levi.
Fournette's performance suddenly became bleak when placed in front of Levi.
"Caldwell's heart aches. If he hadn't been intercepted by the Kansas chief..."
"Regret. Regret. Regret. But it's no use. The Jacksonville Jaguars missed Levi and missed 100 million."
"Following the NCAA, Levi once again proved that he is a better running back than Fournette."
Fournette was literally being ignored in the spine, a type of ignoring that was worse than the scolding and cursing.
Fournette:? ? ? I offend whomever I offend. Why don't you scold me even though I'm the No. 2 pick in the rankings, but you pick on me? What is the logic of this?
Then Fournette checked it out and was dumbfounded.
(End of chapter)