Chapter 255: Casting stones to ask for directions
“Like?”
Levi understood immediately. He was now the party with the right to choose. At least Donald had such confidence, and he couldn't help but chuckle.
"No."
"Nike's check is a check, and Under Armor's check is also a check. There is no difference to me; I think the real difference should be the brand's marketing plan and image positioning. This is what is important."
"If they don't have a plan, no matter which brand I sign with, I will just be one of the insignificant spokespersons. Then to me, there is no essential difference between these brands."
Involuntarily, Mahomes glanced at Levi——
He also didn't expect that signing a contract with a brand to endorse would have such particularities.
Levi has not experienced it himself, but he has never eaten pork and at least has seen pigs running. The fundamental reason why David Beckham is a unique superstar among professional players is that he knows how to manage brand image.
In other words, Victoria Beckham understands.
What endorsements should be signed, what image should be created, and a player should be treated as a brand. The player's image is the brand image. Every business cooperation is an integral part of the brand image. Finally, a business empire can be built.
Obviously, things are not that simple.
Of course, whether Levi or Mahomes, they are all rookies with limited commercial value. Their future is temporarily unclear and their bargaining chips are limited, so they need professionals like Donald even more.
On the other end of the phone, Donald was not surprised. It was not the first time Levi had brought a surprise anyway.
Donald nodded gently, "But your preferences are also very important. Now the choice is yours, and they need to remember their preferences."
Levi chuckled softly, "My preferences are not important, what is important is who is inquiring about my preferences, right?"
Hit the nail on the head.
Levi was also a little curious, "If you are going to take advantage of LeBron, that means that Nike is slightly ahead at the moment?"
Donald, "No, not really."
"Using LeBron just makes these brands aware of your influence. Not only the NFL, but other professional leagues have also noticed your existence."
"Obviously, this is just the tip of the business landscape."
"If it is Nike, they must face up to a key issue. What is their positioning of you? The first person in the NFL, or is it just a stepping stone to open the Asian market? The scale of this blueprint is different."
"If it's Under Armor or Adidas, they must also face up to an issue, whether they are willing to use you as the signature of their rugby department, launch a full-scale layout around you, and try to compete with Nike in the rugby field."
To put it simply, LeBron is just a stepping stone to build momentum.
Levi gently raised his chin——
In fact, he had no idea.
He knows the dilemma of sponsorship endorsements for football players, and he also knows that the market value of running backs is not clear. The most important thing is that he is only a rookie and has not fully proven himself, which will also bring more difficulties to cooperation negotiations.
Levi believed in Donald, though.
Leave professional matters to the professionals.
And Levi is responsible for being the facade. He also has his own job. "So, does this mean that I need to be friends with LeBron? If so, I may need to think carefully about how to save the situation."
Donald was a little surprised.
Judging from his understanding of Levi, Levi rarely gets into trouble; but thinking about it now, LeBron called to question him angrily and angrily, and it seemed that something unpleasant had indeed happened between the two people.
Now, Donald became interested, "Oh?"
Levi shrugged lightly, "I said my favorite player is Curry."
puff. Mahomes couldn't hold it back.
But after the laughter came out, Mahomes immediately realized that he had lost his temper and quickly controlled his laughter. As a result, his mouth bulged like a pufferfish.
Donald was stunned for a moment, but in the end he couldn't hold it back, and a smile appeared in his eyes. Now he could finally understand LeBron's anger and depression.
"So, do you really like Curry more?" Donald asked seriously.
Levi, "Honestly, there are only a few players in the NBA whose names I can remember..."
Donald was caught off guard and did not expect such an answer at all. Laughter surged deep in his throat, "Fair. At least better than the NFL. You still remember a few names."
Is this a rant?
Mahomes' voice of suppressed laughter came to his ears, and Levi's face was full of helplessness, "I'm working hard, okay? You don't know how hard I work."
"Hahaha." Mahomes couldn't hold it in any longer and burst into laughter.
…
Los Angeles, the City of Angels, home to Hollywood, is the second largest city in North America after New York and is undoubtedly the center of entertainment.
Movie. television. music. Different entertainment industries are shining here.
At the same time, the football market here is extremely lively, and it is a popular choice for major professional teams.
However, Los Angeles has always been a city crazy about basketball and baseball, and football has never been able to cause craze in this land.
In the past, NFL teams such as the Raiders, Chargers, and Goats were stationed in this city, but they left one after another for different reasons. Since 1994, there has been no professional football team in Los Angeles.
This is unbelievable. After all, this is one of the most prosperous and lively cities in North America. There is no professional football team?
To this end, the NFL has also taken great pains.
Until 2016, that is, last year, with the promotion of both the Los Angeles City Hall and the NFL League, the Rams returned to Los Angeles from St. Louis. After 22 years, the City of Angels finally welcomed NFL games again.
Then, in 2017, this season, the Lightning also came to Los Angeles from San Diego.
From not having an NFL team for more than 20 years to having two professional teams at once, the league's ambition to open up the Los Angeles market is clear.
Last season, the Los Angeles Rams made a fierce move and selected quarterback Goff with the No. 1 pick. This move also demonstrated their determination to mobilize the market.
Of course, just one season is far from enough, not to mention the Los Angeles Rams' poor record last season, and they were unable to mobilize fans' enthusiasm for watching the game live.
In fact, Los Angeles has a huge football base, but their passion and loyalty are all dedicated to UCLA and USC, and the NFL's professional teams want to win their hearts -
There is still a long way to go.
No, the opportunity has come.
When the Kansas City Chiefs came to the Los Angeles Chargers for an away game, the league's overwhelming publicity filled every corner, even more vigorous than the summer movie release, and the first face to bear the brunt was Levi.
Don’t forget that Los Angeles has the third largest concentration of Chinese Americans in North America. If you include the Asian community, the number will be even greater.
Since the Kansas City Chiefs defeated the Philadelphia Eagles last week, the league has launched a promotion, hoping that local Chinese fans in Los Angeles can go to the scene to support Levi.
Looking out from the hotel conference room window, there is a big face of Levi——
"Haha, you stepped right off the poster, bringing a strong visual impact. I must admit, you are more handsome than you look on the poster."
(End of chapter)