Chapter 264 Unique
“What?”
Although he was used to seeing strong winds and waves, and had already prepared himself mentally for today's interview, he made up his mind. Edwards still lost his composure in a rare moment, because it was too ridiculous and too shocking. A smile crept up the corner of his mouth, and he looked at Donald in disbelief, as if he had just just Just a joke.
However, Donald did not laugh.
Donald's face was still calm and expressionless, and he was not angry when he saw Edwards' smile. He repeated it again calmly.
"Mr. Edwards, you heard that right, seven and a half million dollars per year, a ten-year contract. This is the price I just quoted."
Now the peak of the entire NFL is only a mere two and a half million dollars per year, and now Donald has tripled it in one go?
Edwards's smile was slightly stiff, but he quickly calmed down and tried to take control of the situation, "It was not like this the last time we talked."
Donald nodded slightly, "I know. But the last quotation was the last one, and the situation is different now. After all, another two weeks have passed."
Edwards frowned slightly: Don't talk about martial ethics! "This is not how negotiations should be."
"I know." Donald said calmly, "But that's how I feel now."
"wrong."
Donald then said aggressively.
"Now the price has changed again. Ten million dollars per year, ten years contract."
Edwards looked at Donald as if he were a psycho.
Donald didn't mind. He leaned back leisurely and crossed his legs. "Mr. Edwards, I'm not satisfied with Nike's cooperative attitude."
"We all know what Levi represents now. He is not Beckham Jr. or Brady. He is the unique Levi."
"How long has the NFL been waiting for this opportunity?"
"The league had just signed a broadcast agreement with China, and Levi suddenly appeared on the scene. The last piece of the puzzle of Goodell's plan to expand in Asia and even the world has been completed, and nothing can stop it."
"When we talk about Levi, those so-called disadvantage labels will now become his advantages in breaking prejudices, breaking patterns and making history."
"Everything in front of us is brand new. I think Levi has an even greater advantage than Jordan back then. After all, the NFL is now the most profitable league in the world. Both the team and the league are far ahead in revenue. This It’s not something that the NBA back then could compare to.”
"So, when we sit down to negotiate, what I hope to see is not only sincerity, but also courage. Otherwise, I don't think there is a need to continue."
Bullshit?
No, this is a decisive attack, a quick and easy way to sort out the entire situation.
Donald looked at Edwards calmly.
"Of course, we can continue to wait and see when Levi loses, whether he will be injured next, and how long the Chiefs' performance can continue this season, but believe me, if we continue to wait, the situation will only become more and more favorable. us."
"Maybe Levi will lose, but maybe Levi will continue to win."
"The real focus is not on winning or losing, but on Levi always proving himself with top performances and getting passersby talking about rugby."
"Do you know how much traffic the hashtag about Levi has on Chinese social networks right now?"
"If you don't know yet, I suggest Nike do its homework."
Inadvertently, it was a complaint, and Donald was absolutely full of fire——
Edwards was a little aggrieved.
Nike certainly did its homework, how could it not?
In just three weeks, Li Wei's discussion traffic on China's largest social network platform has exceeded one billion.
Yes, this number is correct, one billion. The out-of-circle index has soared across the board. NFL CEO Goodell is fully operating the promotion, showing his determination to win the Asian market. From one million to one billion, the traffic index has increased directly by a hundred times. There is only one Levi missing between the NFL and the Asian market.
Is Donald being outrageous when he compares Levi to Jordan?
Not necessarily.
Back then, Jordan was just a college player with no honors or championships. Even in the draft, his brilliance was not the brightest.
To put it bluntly, the fundamental reason why Nike chose to sign Jordan was that the No. 1 pick and No. 2 pick had already been locked up by Converse, and Nike had no chance at all.
Now, Levi does not have the honor of the professional league, but at least he has stepped onto the league field and performed in three games to break the historical record, detonating traffic in an all-round way.
It is precisely because Edwards knows that Donald is right and cannot refute that he is even more aggrieved.
Donald didn't care. He leaned forward slightly and stared at the big boss in front of him.
"Mr. Edwards, how do you think Adidas and Under Armor will respond under the same conditions? If we continue to wait, who will be the first to be impatient?"
Generally speaking, negotiations are often not so straightforward. Just like a reckless man, rolling up his sleeves and going into battle with bare hands is just an unreasonable punch. However, Donald broke expectations and completely disrupted Edwards' plan with a burst of punches and kicks.
However.
Edwards also had to admit that Donald was right.
Under Armor would nod.
If you continue to persist, for another week, or at most two weeks, as long as Levi can continue to win and keep the topic hot, Under Armor will nod——
Adidas may even be the first to take the lead.
In today’s competition, no one has the initiative.
Indeed, Donald does not need to take it step by step. He can completely watch the fight from a distance and watch the three competitors fight to the death.
But... ten million dollars a year? This price is still too outrageous!
For reference, Nike has signed two superstars in professional tennis, Federer and Nadal. The last contract was US$10 million per year.
That was tennis, an individual sport that was very easy to promote and expose, and only top stars had such treatment; but what they were discussing now was rugby, a rugby league with nearly two thousand people.
Nike, don’t be willful.
Why?
Once they agree to a contract like Levi's, other football players' agents will open their mouths. Nike cannot open this door.
Absolutely not.
However, Edwards did not panic, but calmed down.
The more aggressive Donald becomes and the more he talks nonsense, which means that everything in front of him is just a trick to cover up people's ears, and the real proposal is yet to come. These previous tricks are equivalent to a diversionary performance before the magic comes on stage.
Embarrassed, Edwards looked at Donald, showing Nike's courage.
"I heard it."
"Mr. Yu, I heard everything. I'm ready to negotiate now. Why don't we get down to business?"
The subtext is that he also knows that the previous preparations are just gimmicks, and the subsequent negotiations are the real and feasible solution.
Donald was not surprised, otherwise Edwards would not have been able to sit in this position.
"Two million and a half million dollars per year, five-year contract; at the same time, we need Nike to develop a product line specifically for Levi, including but not limited to sneakers, jerseys, hats, socks, etc. Levi can enjoy all sales worldwide 3% dividend.”
(End of chapter)