Chapter 270 Epic Breakthrough
Obviously, the development of things once again exceeded expectations. After the game between the Kansas City Chiefs and the Houston Texans, the rumors of Levi and Nike's "blockbuster contract" completely took away the spotlight, so much so that the game itself Become a foil.
The result is——
"Levi vs. Watson", which was originally thought to be a hot topic and become the focus of the league's conversation, quietly happened without causing any splash. Watson, who was ready to talk trash, was actually left aside.
Watson:? ? ?
Although Levi said at the post-match press conference that he knew nothing - which was the truth; the rumors among reporters were still extremely noisy.
It's not news that Nike signed a rookie, but it is news that this rookie is a running back and is the Chinese player who has set countless records so far; not to mention, the rumors also emphasize that it is an epic blockbuster.
The rumors were abuzz and bustling, but the Nike team did not keep the melon-eaters waiting for too long.
On Tuesday morning, less than thirty-six hours after Sunday night's game, Nike held a formal press conference in New York.
The momentum is huge.
Nike posted hero posts widely, and more than 400 reporters received invitations. Speculations surrounding Levi's contract were flying, but they still found that they still thought too little.
"We are honored to welcome Levi as a member of the Nike family. Levi is an outstanding player whose courage and belief shine through on the court..."
Bah bah bah, it’s all official polite words, but what’s the real point?
$3.5 million per year, five-year contract.
Heavy and well-deserved.
In an understatement and nonchalant way, Levi suddenly emerged and became the first person to win a brand endorsement contract in the alliance, and raised the original ceiling to a whole new level.
Living up to expectations, the previous rumors were completely in line with expectations. No wonder Nike held a special press conference to solemnly announce the cooperation.
Levi did not appear at the New York press conference.
In fact, Levi still brought a little surprise.
The press conference was held via live video link, and Levi was invited to appear on the big screen at the venue.
Originally, this action was not new, as countless players had done it before, but the difference was that Levi did not appear indoors, but at the Kansas Chiefs training ground; and, a professional live broadcast team followed Levi, Under the green blue sky, complete the connection.
Levi was preparing for training while communicating with the press conference. He was chatting and laughing with ease, completely transforming the official event of "notifying cooperation and signing" into a vital exhibition. There is no doubt that the news media once again made the news I was shocked for a while.
That expression was just like when I saw Michael Jackson's "Thriller" music video.
Finally, Levi turned around and ran towards Mahomes, Kelsey and other teammates to prepare for training. The back of No. 23 under the sun gradually faded away, and the scene was frozen.
It is conceivable that after the press conference, in addition to the contract itself, Levi's appearance method will inevitably become a hot topic on social networks.
Just when the reporters were shocked that Levi easily broke the NFL endorsement contract ceiling, they immediately realized that they were still not courageous enough and courageous enough. They were like a frog in a well, completely missing the overall blueprint.
Nike subsequently announced that they would work with Levi to design a new product line, including but not limited to jerseys, sneakers, hats and other products, and not only rugby shoes, but also running shoes, basketball shoes, etc.
The real kicker is that Nike says Levi will be "fully involved."
At first, reporters thought this meant that Nike designed sneakers according to Levi's aesthetics and opinions. Levi might have participated in the product design. They did not fully understand the meaning of "full participation"; but after the press conference, Only rumors from the grapevine aroused the heated discussion:
Dividends. One stone stirs up a thousand waves.
Shocking, sensational, crazy.
"The second person in history"!
In the long years of professional competition and brand sponsorship cooperation, the second person after Michael Jordan has received sales dividends from the brand; moreover, it was taken from the current industry leader Nike. It was an absolute deadlock-breaker in every aspect.
Not only football, but other sports and other sports brands across the North American continent were all shocked and were involved in this storm. It is only now that they finally understand what a big deal is.
Although Nike did not take responsibility, in the face of such heavy news, Nike also did not deny it. The subtext could not be clearer.
Rumor has it that LeBron's team was furious and started negotiations with the Nike team, but unfortunately to no avail. Nike was particularly tough. Although they needed to firmly grasp LeBron's contract, the bottom line was naturally different in different situations. LeBron tried his best to fight but still couldn't. Pull the lever.
It is rumored that Curry's team has also directly had in-depth talks with Under Armor. The contract renewal is imminent. Now everything must be re-considered and both parties need to consider it.
Controversy is bound to exist. After all, it is no longer the time when Jordan signed with Nike. At that time, all brands were laughing at Nike for being crazy, and no one would imitate or follow suit; but now, the cooperation between Jordan and Nike has become The most successful case in history.
Therefore, the following storms and turbulence should continue for some time.
However.
The market has taken the lead in reacting——
The Kansas City Chiefs No. 23 jersey soared to the top of the jersey sales rankings in just one day.
Rugby jersey sales have always been one of the most popular sports related to professional events in North America, with fans often owning more than one jersey.
Among them, quarterbacks have occupied high positions in the sales list for a long time. It is not uncommon to occupy seven positions in the top ten or even take them all.
Occasionally, positions such as wide receiver, tight end, linebacker, defensive end, etc. can shine and win the love of fans.
As for running backs, it is still relatively difficult. Even Adrian Peterson will find it difficult to remain in the top ten of the league's jersey sales rankings for a long time.
Since the birth of Levi, jersey sales have been rising steadily. Unfortunately, the number of fans of the Kansas Chiefs is still difficult to find a way out; even within the Kansas Chiefs team, the sales of jerseys of Smith, Kelsey, Berry and others are still rising. Slightly ahead of Levi.
Despite this, with strong and stable performance, Levi's jersey sales are still firmly among the top 30, and firmly ranked first among rookies.
In terms of explosive power, Garrett and Trubisky's jersey sales soared to the top ten after the draft, suppressing Levi; but in terms of stability and sustainability, Levi was far behind among the 2017 rookies. lead.
Until now.
Levi's jersey sales soared at rocket speed, and he climbed to the top of the championship.
And, this is just the beginning.
Next, the sales volume of the Kansas City Chiefs No. 23 jersey firmly dominated the championship. One week, two weeks, and three weeks, the popularity remained high.
Nike has just signed a contract with Levi, and the product line has not even had time to start designing, and the endorsement effect has already been highlighted immediately.
(End of chapter)