Chapter 321 The so-called conspiracy
Rejection, actually encountered rejection?
Moreover, there was no hesitation or hesitation.
Donald didn't seem to be struggling at all, and he rejected a $20 million contract without blinking an eye, which means that the benchmark that Donald set in his heart was far beyond that.
Stanley:…
So, what kind of contract did Nike give Levi that made Donald so confident?
Stanley was so close to losing his composure. This was the second time so far - no, the third time that he had broken expectations and subverted the situation. He had to do his best to control himself, so he could barely stay calm.
"Donald, you should see our original offer."
Donald noticed Stanley's gaze. This time he did not refuse Stanley. He picked up the note on the table and opened it:
One and a half million dollars. Three years.
In other words, Stanley raised the offer by two levels in one go, which indeed showed his absolute sincerity.
Stanley noticed Donald's action of showing the note to Levi, and he quickly added, "I agree with your statement that Levi is different. We should create a new image around Levi, youthful, fearless, brave, Glory, like creating a new game protagonist, not only makes people want to follow Levi’s footsteps and level up to fight monsters, but also makes people desire to become Levi.”
"This is Levi's advantage. We should take advantage of it."
"Levi is a spokesperson, but he is more than that. We can even write a story line around him, shoot a series of advertisements, and let our other spokespersons cooperate with the whole story. I believe the market will go crazy for them."
"Of course, specific matters still need to be discussed and left to professionals, but I think Levi can become an iconic figure in the cooperation between Pepsi-Cola and the NFL. He will not only appear in every game live broadcast, but also in Super League. Twenty-four hours times seven days of exposure on the Bowl Halftime Show screen.”
“With Levi’s belief and PepsiCo’s innovation, we can make each other successful.”
“There is no doubt that Levi’s and PepsiCo are the perfect fit for each other.”
With a crackle, Stanley showed a hint of eagerness. Now that he had decided to stud, Stanley had no reservations.
Donald was still not in a hurry, and refolded the note slowly, "Yes, I know that Levi is the unique image of the league now. I believe that what we see is just part of his brand effect. There is a vast world waiting for us to explore together.”
"I agree with you."
"Levi can become a hero that everyone yearns to admire. At the same time, he can also represent every ordinary person. Levi is the one who embraces dreams. Every step he takes can write legends and create history."
"Before us, there is a new world. Levi can work with any brand to accomplish this feat, but we hope it is Pepsi-Cola."
"So, seven million dollars a year for five years."
In an understatement, Donald dropped a big deal like he was talking about seven hundred dollars, completely unaware of the series of zeros that followed.
Stanley was stunned for a moment, but now he was no longer anxious and calmed down completely——
It seemed that Donald was well prepared and the "accidental encounter" with Coca-Cola was a conspiracy.
But here's the key. Donald believes that Pepsi-Cola is unwilling to miss Levi, and that the competition between Pepsi-Cola and Coca-Cola in the field of competitive sports has become fierce.
After all, Pepsi-Cola finally completed the Grand Slam of title sponsorship of the four major professional leagues in North America and finally suppressed Coca-Cola. They absolutely do not want the situation they have worked so hard to build to be disrupted by Coca-Cola again.
Moreover, Donald believes that Pepsi-Cola's ambitions go beyond that. Although he has no way of knowing Pepsi-Cola's future plans, which are commercial secrets; but he is convinced that Pepsi-Cola is not spending so much money just for a mere football market.
This is conspiracy.
Even if he has been seen through, he still has to step in and win or lose head-on. At this time, Stanley had completely calmed down——
Not only was he not angry, but he was becoming more and more excited.
Thinking carefully about this afternoon's meeting, every step was linked to each other. Stanley was completely Donald's possession and never took the initiative. But looking at it from another perspective, the result of Donald's careful layout was just for three thousand for a Pepsi. A five million dollar contract?
No, Stanley doesn't think so.
At this time, Stanley once again recalled Donald's first question after meeting:
"What does Pepsi-Cola think Levi's brand image is that will impress the market?"
The key word is: brand image.
Therefore, can Stanley infer that Donald is building a brand image for Levi and screening for brand sponsorship——
vehicle. watch. Fashion. wine. drinks.
Different brands in different fields finally join forces to create a lifestyle:
Blue-collar workers who drive pickup trucks to oil refineries every day to work and come home to drink a bottle of beer in bars, drive Ferraris around the world every day and taste Michelin The playboy of Samsung and the hard-working genius who drives a Chevrolet with a Rolex every day at the training base and at home. These are three completely different images, and the target audiences of the brand are naturally different.
Just like Roger Federer in tennis.
Therefore, Pepsi-Cola is also one of the brands that Donald considers.
In other words, if Donald's blueprint fits PepsiCo's vision, then they are a match made in heaven, and can achieve the multi-effects of one plus one greater than two.
This means that Pepsi-Cola should not miss Levi.
Suddenly, Stanley began to wonder what other brands Levi had met this afternoon. It was not just Coca-Cola. They should move up the ladder. Those brands were not competitors of Pepsi. On the contrary, they found in Levi A point of convergence can be regarded as an indirect collaborator.
Perhaps Pepsi-Cola should also set its sights higher.
It seems extremely long to describe, but in fact, it is just a moment in my mind.
When Stanley heard "seven million dollars a year", Stanley's first reaction was "ridiculous". Pepsi's proposals of $1.5 million and $4 million were like a joke, and he believed that Coca-Cola would not be able to match it. This quote; but now it seems that Donald did not say it randomly.
It seems that there is no winner in this chess game today.
There is no way, now Donald's offer is beyond his scope of authority; moreover, the matter is complicated, Pepsi still needs to hold a meeting.
However, cooperation negotiations are what they are, and there is no need to rush them.
Stanley controlled himself, showed a smile, and said half-seriously.
"Sorry, this is beyond my authority, but I will forward your request to the headquarters."
After a few chatty words, Stanley stood up. Looking at Levi, who had clear eyes and a calm expression throughout the whole process, he couldn't help but admire him.
"I hope we can cooperate in the future."
Levi showed a smile, "Of course, that's a big check."
With a hint of ridicule in his frankness, Stanley's smile immediately blossomed. Although the cooperation was not settled, it was indeed a pleasant meeting.
(End of chapter)