Chapter 326 One Step
"The only thing I'm focusing on right now is the Miami Dolphins."
Levi's concentration was extremely high, he put out all the flames, and quickly brought the hot topic back to the regular season with a crisp and clear attitude.
Calm, rational, alert, alert.
Such a rookie is really difficult to deal with.
The reporters were also helpless.
All the conspiracies and conspiracies hit the wall, and after a fierce operation, in the end, he became a clown, slapped himself in disgrace, and the overwhelming ridicule on social networks began to crazily suppress reporters——
At this moment, I am afraid that alert netizens should have seen the clues:
The Kansas Chiefs’ harmonious and united posture should not be an illusion; rather, it is the conflict that broke out in the previous training. The picture is more like a performance, specifically showing the performance of creating smoke bombs for the media, using the hands of the media to shake the Los Angeles Lightning.
What a great move to kill someone with a borrowed knife!
The point is, the media has been played hard.
In the bustling place, netizens added insult to injury one after another. It was a rare opportunity to witness the embarrassment of the media being chased and intercepted. It was also one of the highlights at the end of the year.
And, that's not the only good news, good news for the Kansas City Chiefs -
The Oakland Raiders seem to be in a fog since they were crushed and swept by their rivals in the same division last week, and they have never recovered.
Compared with the media and fans, they themselves are even more unable to understand what happened, why the offense and defense suddenly collapsed completely, and even in the fourth quarter they were still lost when facing the second team of the Kansas Chiefs, and they still failed to turn the situation around in garbage time. Turn around.
The collapse of a team's confidence at a critical moment in the playoff race is the worst and scariest thing that can happen.
This week, the Oakland Raiders and the Dallas Cowboys fought until the end of the game and lost by a free kick, suffering two consecutive defeats.
This also announced in advance that the Oakland Raiders would withdraw from the playoff competition. Although there is still a 1% hope in theory, a series of conditions are extremely harsh. Judging from various circumstances, the Oakland Raiders' season has ended early.
Everything stems from that game with the Kansas City Chiefs.
The so-called good news is because the Kansas City Chiefs personally sent the rival Los Angeles Chargers to hell, and because the Oakland Raiders' elimination means that the Kansas City Chiefs themselves are about to go ashore——
The current layout of the American League West:
Kansas Chiefs, eight wins and six losses.
Los Angeles Chargers, seven wins and seven losses.
Oakland Raiders, six wins and eight losses.
Denver Broncos, five wins and nine losses.
According to the record within the division, as long as the Kansas City Chiefs can defeat the Miami Dolphins in the next game, the team will lock in the division championship in advance. Regardless of whether the Los Angeles Chargers win or lose, the Kansas City Chiefs can lock in a playoff spot one round in advance.
From standing precariously on the edge of the cliff to quickly stepping ashore on the shoulders of their rivals in the same district, the Kansas City Chiefs have firmly seized the opportunity in the past two weeks and made a comeback in one fell swoop. This is the most important news worthy of the team's celebration.
At the same time, off-site footage has been exposed one after another, adding the icing on the cake to join the celebration——
Gillette was the first to announce that they had reached a cooperation agreement with Levi's, worth three million dollars per year for four years, once again demonstrating their confidence.
In this regard, Gillette said, "Levi's tough and handsome image perfectly interprets the brand image. They believe that Levi will lead a new fashion wave."
Rolex later announced its cooperation with Levi in a low-key and elegant manner on its official website. Just like the brand's habit, it did not publicize it in a big way, but always adhered to quality and image, and was eternal and tenacious.
It is worth mentioning that this is the first time in history that Rolex has cooperated with rugby players. Rolex has always focused on the high-end market. Its brand spokespersons include tennis, golf, racing, etc., but it has kept a distance from football, basketball, rugby and other events. The real focus is on the brand image.
This time, although there are media rumors that Rolex may sign a contract with Levi, industry insiders generally believe that the probability of this cooperation not being successful is higher. It may be just an attempt by Rolex to find a way out.
but!
I never expected that Rolex would actually reach a cooperation with Levi.
During the game, Levi will naturally not wear a watch on the field for collisions and confrontations, but at the post-match press conference, Levi will wear a Rolex for interviews.
This can be seen in the introduction written by Rolex for Levi on its official website.
"Perseverance creates eternity."
Obviously, Rolex is very satisfied with Levi's image. Levi's playing temperament on the field and Qingjun's handsome personal image outside the field perfectly inject the Rolex brand image into the sport of rugby. This is what motivates Rolex and Li Wei. The key to contract signing.
Not only on the field, but also outside the field, Levi is still making history.
Rolex has not announced the details of the contract, but various rumors are still spread by word of mouth among reporters. There are currently two main theories circulating.
One theory is that for five million US dollars per year, the two parties signed a two-year cooperation agreement. Rolex wants to test the water temperature and is not prepared to put all its money into it——
After all, the loss rate of running backs is too high.
One theory is that the two parties signed a ten-year cooperation agreement with US$3 million per year, and Rolex continued its usual low-key and stable strategy——
Either it is not easy to sign a spokesperson, or it is a long-term cooperation after the decision is made. Even after the player retires, the brand is willing to continue to cooperate.
No matter which one it is, it is undoubtedly a big deal, and it also represents Rolex’s first cautious step towards the four major professional leagues in North America.
Hot discussion, all boiling down.
People can't help but wonder how Donald and Rolex started negotiations and were able to convince Rolex to take such an important step. Levi became the pioneer of the four major professional leagues in North America.
From Gillette to Rolex, previous media reports on sponsors have been confirmed one after another, but the key point is that the Kansas Chiefs did not lose and Levi did not perform poorly, so these off-field tidbits became Levi's continued climb to the peak of traffic. A side portrait.
Finally, Pepsi.
Pepsi solemnly held a press conference, announcing that Levi had joined the Pepsi family with the treatment of a top star and would become the cover star of Pepsi North America——
Next, Levi's face can be seen in all Pepsi ads inside and outside the NFL, including Pepsi-Cola and Gatorade, the number one selling brand in North America.
Unlike Gillette and Rolex, Pepsi publicized the entire cooperation and announced it to the highest standards. It also stated that there would be surprises in the future, arousing the curiosity of media reporters early.
Pepsi also did not announce the details of the contract, but according to insider information from the "Los Angeles Times", this is a contract that breaks the history of the NFL. In one fell swoop, Levi surpassed Brady and became the most popular face in the league.
Only a few senior executives know the specific details. They don’t want other players to follow suit and raise their bids. After all, there are really too many players in the NFL——
Seven million dollars a year for five years.
Donald means what he says.
(End of chapter)