Chapter 389 Men’s Suit; Five acres for a big run
When the plane completed its descent in the air, Guo Yang couldn't wait to open his mobile phone and laptop to check the changes in public opinion.
"State-owned shares seek to exit: Modoujiahua Group is worth 6 billion to be sold"
"Conjecture about the new master of the Magic City"
These are two relatively rational reports, while other news speculations are too outrageous.
Even at 6 billion, this valuation is slightly high. Given Ge Wenyao's ambition and the foresight of the Shanghai government, we don't just look at the valuation alone.
Otherwise, just throw money at it.
It's just that if you ignore the question of whether promises in other aspects can be fulfilled, anyone who sees the conditions given by Ping An will be moved.
Brand promotion, industry chain improvement, fashion industry expansion, customer resource sharing...
There is even news that Ping An will help Jahwa Group apply for a direct sales license and promote its own team of 450,000 life insurance salesmen to build a direct sales system.
"Fuck, this move is too cruel!"
Guo Yang has no doubt that if the bidding starts now, Ping An will definitely write this into the bidding agreement.
As long as you work as a salesperson in Ping An Insurance, you must first buy insurance for yourself, and then for your family and friends...
This viral marketing system would be very imaginative if applied to beauty products.
In addition to product research and development assistance, Jiahe series can provide Jiahua, and Ping An series can provide them all, and they provide better services.
Although I know this is a lie, Ping An's reputation is not too bad at this time.
After leaving the airport and getting on the special car that came to pick him up, Guo Yang called Yu Qin and chatted about the commotion caused by Ping An and Jiahua.
Yu Qin said with lingering fear: "Fortunately, Jiahe ran ahead and used the cooperation of the Yuze brand to hang up Ge Wenyao and the Modu government."
"It's also dangerous now."
Guo Yang said: "Jiahua also has R&D capabilities. Without Quanwang, Jahwa can still produce Liushen, Herborist, Qingfei, Yuze..."
Yu Qin was stunned, "The laboratory has studied Herborist, and some of its raw materials are far inferior to Quanwang. Quanwang only falls short of the formula."
"I believe that King Quan has this strength." Guo Yang muttered: "Now we must show this strength as soon as possible."
"Yuze is already signing the framework agreement."
"It's just that it's not safe." Guo Yang thought for a while and said, "Didn't Quan Wang launch a summer suit internally?"
"Boss, do you mean market promotion?"
"Yes, improve it and make a men's suit." Guo Yang asked: "Have you heard about the internal feedback on summer suits?"
This summer, Guo Yang didn't run much outdoors, but he also used Quan Wang's summer suit. Coupled with long-term exercise and health care, his skin condition improved a lot.
As for the feedback of the summer suit in the group, Guo Yang also knows some of it, and it should be recognized.
Sure enough, Yu Qin's answer also confirmed this.
"The internal feedback is pretty good, but now that it's launched, the results are unpredictable. Quanwang is blank in the operation of beauty brands."
"Don't be a coward."
Guo Yang said: "Guofang has killed off one terminal brand after another. Wouldn't it also launch Tunhe? There have been many failures, so naturally some will succeed."
Yu Qin: "..."
Although it is not very authentic to take out the national food and whip the corpses, it really works!
Especially for Quan Wang, who participated in the research and development process of Ji Xiaobai, this sense is even more obvious.
Jixiaobai puree and juice have not only established a firm foothold, but also have an upward trend, and Jixiaobai family members are also expanding.
In contrast, although the juice drinks and other products under Guoliang's "Yuehuo" brand are still struggling, Yu Qin has already sentenced "Yuehuo" to death.
However, Guofang persevered and launched Tunhe, and also imitated Jiahe Group and established an e-commerce platform: Womai.com.
Although the ending is unpredictable, this spirit of perseverance and perseverance... should bring a lot of talk and smiles.
After thinking about it, Yu Qin said: "Okay, I will improve and launch my own men's suit immediately."
"Well, hurry up." Guo Yang roughly said what he could think of at the moment.
"Use the resources of Jiahe Group, combine with Huinong.com's online marketing, and issue subsidies... In short, don't worry about profits, increase sales first, and make beautiful data."
"Okay, let's make a plan immediately."
Yu Qin did not ask what to do if the brand was created.
If the brand is established, after the successful acquisition of Jahwa, the brand can be sold directly to Jahwa, and it can develop rapidly.
Even if the acquisition of Jahwa fails, we can immediately turn around and be prepared for long-term difficulties.
This means that both hands must be grasped and both hands must be strong.
Guo Yang added: "You can also get in touch with other beauty brands."
"Will it irritate Ge Wenyao too much?" Yu Qin asked worriedly: "Will Jiahe also make some news about the acquisition of Jahwa?"
"The old man is so proud. All domestic brands except Jahwa don't like him. If you need to contact him, just contact him." Guo Yang thought for a moment and then said, "But Jiahe must openly show his love for Jahwa and cannot hide it."
Yu Qin was surprised, "Isn't that just eating what's in the bowl and looking at what's in the pot?"
"I haven't eaten yet." Guo Yang had the urge to roll his eyes. His subordinates were too naive.
Yu Qin thought for a while, "There will be a Seagull watch exhibition in Jinmen in a few days. Ge Wenyao will probably go there. Do you want to make an appointment in advance?"
"It would be better to meet by chance." Guo Yang said: "I still want to go back to the capital, so let me do this."
"Okay, the boss is going to take action. One of them can stand up to the other two, and then he will deal with these old men after taking down Jiahua." Yu Qin said fiercely.
"Don't." Guo Yang thought of the result of the infighting between the former aristocratic families and said: "These old men are not young anymore. When the time comes, let's try a tactic to outlast the old man and see how many years he can last."
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Ge Wenyao has never forgotten the fashion industry group.
Okay, then Jiahe will fully support you, but if you want to achieve results in a highly competitive environment, don't you have to put in a lot of energy?
Ge Wenyao is 62 years old, how many years can he last?
It took Wang Zhuo 20 years to go from an intern to his current position as general manager. He has no idea about going further?
Jiahe will not take action on the top management, but it can send a group of fresh troops into Jiahua, study with concentration, and subtly complete the change of management.
Along the way, Guo Yang pondered for a while, and before he knew it, he arrived in front of the Tencent Building.
After getting off the car, Guo Yang saw Penguin Ma coming up to him, "Mr. Ma, you're fine, you're fine again."
"You want to say that you have become more handsome. I haven't seen you for a while and you are much fairer."
Penguin Ma looked at Guo Yang, then looked at Luo Xiu beside him, frowned and said, "You came empty-handed?"
In my mind, this was the first time that the other party came to the door empty-handed. Every time he and NetEase Ding came to see him, they always had a lot of money!
"I'm here to call for punishment this time." Guo Yang snorted twice and said exaggeratedly: "As a director, I think part of Penguin's business strategy is worthy of question."
After taking over a large number of management shares, Shimmer has become an important shareholder of Penguin.
The shareholding is second only to MIHA, a subsidiary of the South African Newspaper Group, and the management team headed by Penguin Horse.
This also gives Guo Yang the qualifications to exert influence on Penguin.
Penguin Ma raised his eyebrows. Penguin's situation this year has been better than ever before, but Guo Yang proposed to intervene in Penguin's management for the first time.
Is it dissatisfaction with the executive's reduction in holdings?
But there is no reason. Isn’t it equally profitable for Shiguang to invest in Penguin?
"Look at how nervous you are." Guo Yang joked: "I'm here for friendly communication."
After saying that, Guo Yang asked Luo Xiu to open the trunk, "I, Mr. Guo, am serious about bringing goods. I still count on purchasing penguins every year."
Penguin Ma was not angry at all and actually took a look at the trunk before nodding with satisfaction.
"Hey, I also brought a box of beer!"
"This is specially prepared for you. Let's talk about drinking in the evening." Guo Yang said: "Now find a place to talk about work."
Guo Yang has always had a good personal relationship with Penguin Ma and NetEase Ding, and Penguin Ma occasionally takes him to play games together.
And he was used to bringing agricultural products to the two of them.
Penguin and NetEase also purchase most of the new year and holiday gifts they distribute to their employees and customers from Jiahe.
Guo Yang calls this high-end delivery.
After entering Penguin's reception room, Guo Yang did not get down to business right away, but instead talked for a while about men's skin management.
So and so looks like a technical nerd and doesn't know anything about personal image management.
Zhang Zhidong, Penguin CTO who happened to be in the company, couldn't help it. Zhang Zhidong is the soul of Penguin technology and has an extremely low-key style.
Although he significantly reduced his holdings in Penguin, this man was not greedy for enjoyment. While others were busy buying luxury houses and luxury cars, this man was still driving a Bora until ten years later.
Zhang Zhidong said: "Mr. Guo, it's not too late for Jiahe to start selling beauty products after taking over Jiacha!"
"It's still early." Guo Yang said without any embarrassment: "Jiahe itself also plans to launch men's suits, and then we can give Penguin a discount."
Zhang Zhidong doesn’t feel like he’s catching a cold, and Penguin Ma also thinks it’s a bit outrageous, “Let’s talk about business, Mr. Guo.”
After planting a seed, Guo Yang did not dwell too much on it, but talked about the current development of penguins.
"The spring breeze brings joy to the horse's hoofs, and I can see all the flowers in Chang'an in one day." This poem is perfect for this year's penguins.
In the second quarter, Penguin Games’ second-quarter revenue exceeded that of Shanda Games. With the growth of this performance, Penguin’s market value has continued to rise.
Executives such as Zhang Zhidong, Penguin Ma, and some institutions began to reduce their holdings and exit.
Completely different from what Penguin Ma thought, Guo Yang had no objection to executives reducing their holdings. Instead, he said that Jiahe could take on more shares.
He did only put forward some ideas on business operations. For some products that were obviously going to die in the future, Guo Yang proposed that the losses could be stopped in time.
"Paipai.com suggests that we should also consider selling to external parties. Penguin does not have the genes for e-commerce."
"Sell to Huinong.com?"
A tit-for-tat voice emerged, "The current user traffic of Paipai.com is much higher than that of Huinong.com."
Guo Yang looked at it and saw that the other people present had the same attitude. Even Penguin Ma was expressionless.
Too.
Paipai.com is an e-commerce platform that was born with a golden key.
Carrying Penguin's assumption of introducing 580 million QQ users to the C2C platform to compete with Taobao, it entered the market and became the second largest e-commerce company.
It set a record for the shortest time for an e-commerce website to enter the top 500 global websites.
Unfortunately, it is essentially a replica of Taobao.
Guo Yang didn't say much anymore. In fact, it would be a good thing for Huinong to hold on to Paipai.com for a while, and it would be a good thing for Huinong's upcoming Weilai Field.
In the e-commerce segment of agriculture, rural areas and farmers, Huinong.com is still far ahead.
Skipping the topic of e-commerce, Guo Yang talked about some other Penguin products.
To a certain extent, Penguin Horse encourages internal innovation and competition.
The consequence of encouraging internal competition is that Penguin's new products emerge one after another.
No Penguin employee can tell clearly how many departments and product lines Penguin has, because this is something that happens all the time.
“When they see new applications and good products, a department manager can immediately arrange people to work on this new project.
Each department is working for its own interests, and there cannot be good innovation;
The power of each department is too great, and many innovations within the department are based on nepotism, and the people who come here do not know the business. ”
Guo Yang recounted some of what he knew about Penguin’s internal situation, and then said: “So, I think Penguin should establish a strategic development department.
The Strategic Development Department will conduct some forward-looking research, including forming a cross-department coordination mechanism, with a view to better opening up to the outside world. ”
Penguin Horse finally agreed with this article.
Perhaps he himself also realized that between innovation and plagiarism, Penguin is more of a blind plagiarism, at least meaningful plagiarism.
It is also possible that he was giving Guo Yang a step down. After all, this was the only suggestion adopted today.
Guo Yang was not depressed either.
Without him, Penguin could still develop into a behemoth, mainly because the founder of Penguin Ma has always been relatively reliable.
After the meeting, Penguin Ma called NetEase Ding in Yangcheng, and the three of them found a place to get together.
As soon as he saw Ding Lei, Guo Yang joked: "When can the Ding family pigs be released?" "Soon, soon." Ding Lei's eyes were a little dodgey.
"It means they haven't been released yet." Guo Yang instructed Luo Xiu to get a piece of dried black pork from the car, "All my desert black pigs have been released."
"Fuck." Ding Lei burst out, "So fast?"
Guo Yang smiled and said: "You think everyone is just as lazy as you."
“Is it delicious?”
"You'll have it later." Guo Yang said to Luo Xiu, who was silent at the side: "Take it to the kitchen and let the chef process it."
Looking at Luo Xiu leaving, Ding Lei sighed: "NetEase has no experience in agriculture."
"It's okay." Guo Yang said: "You two, one doesn't have the gene for e-commerce, and the other doesn't have the gene for raising pigs. It's doomed."
Penguin Horse: "Paipai.com hasn't failed yet."
Guo Yang didn't delve into this topic, so he just laughed and teased.
Although Paipai.com does have frequent operating problems and the launch of QQ Mall is not as good as expected, Paipai.com can attract Alibaba's attention.
Then there are JD.com and others sharing the firepower.
Suning.com has also been put into trial operation, and various e-commerce websites are emerging one after another.
The more intense the competition, the better. In this way, when the e-commerce giants decide the winner and want to enter the field of agricultural products, they will find that the market has been occupied.
Huinong.com has been working in the agricultural field for so many years and has formed an absolute advantage in B2B business.
In another year or two, Weilai Tianjian will also expand its position in B2C or C2C business.
By then, it will not be so easy for Alihe JD.com to enter the agricultural products and fresh food markets.
The three of them exchanged feelings for a while, chatted about the Internet, and explored their respective development directions.
However, due to the increasing number of business crossovers, it is inevitable that some of them are not sincere.
The brotherly bond faded.
Only produce is true love.
Under Guo Yang's boast, Penguin Ma and NetEase Ding placed many orders one after another.
There are also empty promises such as Spirit Flame Citrus, Men's Suit, and Apple that are not yet on the market.
Ding Lei was getting a little drunk, "To be honest, the taste of Jiahe's bananas and dragon fruits has gotten better and better in the past two years."
"You don't want to see who made it?"
Guo Yang also drank a lot and looked like the whole world was mine.
But to be honest, because the dragon fruit and banana orchards are both in the south and the area is not large, and he has lived in the northwest for a long time, he really doesn’t know how these two businesses are developing.
In a daze, Guo Yang thought of Weilai Tianjian.
Under the framework of Hexi Dairy + Jiahe Supermarket + Huinong.com, there is the rural logistics system of Denong Agricultural Materials, and there is the offline cooperation of Love Life Supermarket.
The biggest problem for fresh food e-commerce: cold chain logistics, which has been able to be integrated to form a synergy.
There is also a stable supply chain of Jiahe Group.
Nowadays, bananas, dragon fruit, citrus, apples and other fruit varieties with the potential to become popular have appeared.
There is no reason why Weilai Tianjian can’t do it.
Another interesting idea is whether some of the agricultural planting bases around the city can be incubated by the "Getting Rich" column of Huinong.com.
"Interesting, really interesting."
"What's interesting?" Penguin Horse has the best drinking ability, but he is also a little drunk. "Tell me, are you trying to get Penguin's idea?"
"Yeah." Guo Yang said half-truthfully: "I'm thinking about how to develop a social software."
Penguin Horse suddenly woke up, "Are you serious?"
Guo Yang smiled and said: "Scaring you, Penguin has no e-commerce genes, and Jiahe has no Internet genes except Huinong.com."
"Oh." Penguin Horse still felt cold.
Guo Yang did not want Penguin to develop WeChat in advance. Weiguang’s increase in Penguin’s shares still has the potential for growth. .
Unfortunately, Huinong.com + Weilai Tianjian + Weibo are enough for the Huinong team to keep busy.
In this way, Guo Yang is not sure whether Weibo can succeed.
"If anyone wants to reduce their shareholding, please inform me and I will buy."
"Mr. Guo, do you want to buy some NetEase shares?" Ding Lei also said from the side.
"You can't even raise pigs, but you still want me to buy your stocks." Guo Yang said angrily, "Huinong will launch a program on getting rich through agriculture in a while. Pay attention, and I will teach you a few tricks."
Ding Lei was really interested, "Are you going to teach me yourself?"
"I can't rule out this possibility." Guo Yang thought for a while and said, "I just thought about the name of the show. How about "Five Acres for a Big Run"?"
"I have Da Ben!"
"Shuzi is not enough and there is no plan!"
——
The next day, Guo Yang came to the Fengkai UAV office building in Pengcheng.
The aviation industry has always been the field furthest away from ordinary people due to technical and cost barriers.
As the earliest enterprise involved in plant protection drones and aerial photography drones, Fengkai has also been improving the related industrial chain layout.
“At present, the production cost of plant protection drones has been reduced, but in the professional field, we have also gained two more competitors.
Hanhe Airlines and Yangcheng's XAG Electronic Technology have launched plant protection machines.
Now the market is finally no longer lonely. ”
Compared with two years ago, Mo Congwei has undoubtedly matured a lot, and it can be seen from the tone of his speech that he is very confident.
Fengkai’s plant protection drones also occupy more than 90% of the domestic aerial defense market.
Guo Yang asked: "The consumer drone market is still not improving?"
Wang Tao on the other side nodded helplessly, "Now the proportion of parts production is still relatively high, and the sales of finished machines have encountered a bottleneck."
“Where is the product?”
Guo Yang knew that in recent years, in order to cooperate with the development in the low-altitude field, Fengkai and Weiguang had invested in many enterprises in the upstream and downstream of the industrial chain.
Especially in the manufacturing of micro motors, a lot of effort has been spent.
The two business divisions of Fengkai and DJI have also recruited a large number of students majoring in micro-electromechanical systems engineering.
This field covers the design, manufacturing and application of micro mechanical structures, sensors, actuators and electronic control systems.
This is also the key reason why production costs remain high.
The price of Fengkai plant protection drones has dropped from 150,000 to 200,000 yuan to the current price of about 100,000 yuan, which is closely related to this.
At the same time, in order to develop the all-in-one aerial photography machine, a considerable amount of capital has been invested in the investment and research and development of action cameras.
"Great progress."
Wang Tao said: "A sports camera company invested by the group launched a GoPro camera equipped with a wide-angle lens, which made the video a lot clearer."
Guo Yang understood this.
Action cameras were not popular at first. They were just niche toys.
Therefore, the fund under Hong Kong Island Blue Star Investment acquired about 25% of the shares of GoPro in North America without spending much money.
However, Fengkai, which has sufficient financial support, has never relaxed its research and development of action cameras.
Guo Yang did not ask about technical matters anymore, but talked about the promotion of consumer drones.
The drone market is actually very lively, and many military-to-civilian companies are vigorously developing drones.
However, there is a strange phenomenon. Among all the players "chasing the deer" in the professional market, only Fengkai DJI is "chasing the rabbit" in the consumer market.
No one except Guo Yang knows how fat this rabbit is.
This is the decision-maker's strategic direction judgment, and Guo Yang has an unrivaled advantage in this regard.
"Micro-electromechanical technology, action cameras, avionics...techniques in all aspects are now mature, and DJI needs to work harder to promote them."
Later, Guo Yang talked about aerial documentaries, the promotion of domestic and foreign video ecological content, and the large-scale promotions organized by Huinong.com.
The eyes of Mo Congwei and Wang Tao became brighter and brighter, and they both realized that this was an excellent development opportunity.
Guo Yang stared at the two of them, "What we lack now is a cheaper and better drone."
"Okay."
"Send the product to us."
Guo Yang had no doubt that he was there.
As technology matures and industrial layout improves, although Wang Tao is still important, he is not irreplaceable.
In the previous life, DJI also fell into stagnant revenue growth after the consumer market was saturated.
Moreover, Fengkai’s continuous capital injections have also weakened Wang Tao’s equity in DJI time and time again, and he has lost control from the beginning.
The technical team also implements the technology company approach, option incentives.
Even if it cannot be listed, you can still receive dividends or company buybacks.
After all, the development process of drones in this generation is several years ahead of the previous one.
What is missing now is an epoch-making product.
After spending a few days in Pengcheng, Guo Yang temporarily went to Baise and Zhangzhou to see the growth of jatropha trees.
The light and hot water conditions in the south are indeed advantageous, and the jatropha trees in both places have grown to more than one meter tall.
In the northwest, we must always pay attention to the distribution of water sources, and pumping water in the dry and hot Huogu Valley in Yunnan Province also affects the progress.
But fortunately, the enthusiasm of these two places is high, the combat effectiveness of tree planting is strong, and the progress is still very fast.
While in Baise, Guo Yang also ate freshly picked dragon fruits in the fields.
It is the peak harvest season, and the ripe dragon fruits are brightly colored and hanging on the branches.
Excellent varieties, supporting ecological organic fertilizers, intercropping green manure, physical and biological pest control and other cultivation techniques make dragon fruit of excellent quality.
Guo Yang specifically asked, and he could harvest 8 crops a year, enough to last until November.
Bananas from Hainan will also start to go on the market around November. Apple’s problem is not big, except that Lingyan may be absent to support Weilai Tianjian.
Grain, oil, rice and noodles, fruits and vegetables, agricultural supplies and machinery, meat, poultry, eggs and milk, seeds and seedlings, drones, flowers, potted plants...
NIO's basic product Jiahe series for field promotion can cover a lot.
In addition, it will be even more powerful to attract some well-known brands in other fields, such as home cosmetics and Guoliang's Tunhe.
We have the basic products and hot spots. At least Weilai will not be left out in the field, but Guo Yang doesn’t know how high the upper limit is!
This stuff is also very new to him.
After settling the matter in the south, Guo Yang flew back to the capital.
First, I asked Qu Sheng and others to understand the progress. With the foundation of the main website of Huinong.com, the Weilai field platform can be separated and diverted as soon as it is developed.
Weibo's team has a big framework, but Guo Yang doesn't understand the specific design and development, so he can only leave it to fate.
The other is the construction of video ecological content.
Guo Yang gave the order and also gave his general idea.
"I don't care about anything else. First, I will set up a separate channel called "Five Acres for Big Bend" in the field of agriculture, rural areas and farmers. This column can only be occupied by agricultural entrepreneurs.
Jiahe will also set up corporate accounts to provide entrepreneurs with resources, technical support, moral encouragement, and even recommended projects.
In short, the purpose of "Five Acres for Big Bend" is to incubate high-quality agricultural projects. ”
Putting aside everything else, Zhang Wen, who has been engaged in brand marketing design for local counties and cities for several years, first of all found the channel name very inspiring.
Five acres for a big run!
Which agricultural person does not have such a dream?
(End of chapter)