Chapter 1141: Do this
Anson, indeed Anson, as a producer for the first time in his career, actually chose such a special work to show his unique taste in film viewing.
And, unconventionally, throughout, the entire premiere completely broke Hollywood's habits, like a fresh breeze blowing in the face.
Everything is just right.
Nicholas couldn't control his excitement and excitement. Even he was a little surprised that he could still stay fresh and curious after spending many years in Hollywood.
There are many surprises in Anson.
With this mood, Nicholas stood up, walked through the crowd, and got close to Anson amidst the chatter.
Obviously, Anson was also the absolute center of attention at this time, with a crowd of people gathered around him; while Anson seemed to be at ease, and controlled the whole crowd while chatting and laughing——
It's not an interview or social interaction, it's just a conversation with friends.
Reporters, audiences, actors and even the staff at the premiere, stood in a group without distinguishing each other, talking to each other. Although the topic always returned to Anson inadvertently, the harmonious atmosphere and cognition were at the forefront. There is not even the slightest resemblance between the two films.
Nicholas likes this kind of atmosphere. It's even more relaxed and comfortable than a film festival. It's just a group of friends meeting up to watch a movie on a weekday night. Afterwards, they chat for a while, leaving all the fatigue and tension of the workday behind. , enjoy a wonderful evening.
Nicholas stood quietly aside, waiting patiently until his opportunity came, seizing the gap and asking questions naturally.
"Anson, aren't you worried that this ending will not meet market demand?"
Not only Anson, but other eyes around him also gathered.
A smile appeared in Anson's eyes, "Nick, the reporter's questioning mode is too strong."
The comment made Nicholas laugh, "Sorry, old people are still not used to young people's parties. So, what do you think?"
Nicholas knew Anson's abilities and could escape if he wasn't paying attention, so he was not distracted, and a twist brought the topic back again.
This time, Anson did not evade, "Worried. Of course worried."
Haha, there was laughter all around.
Apparently, no one believed Anson.
Anson, "I'm serious. I know that audiences don't like to see tragedies in the cinema. If you want to see a tragedy, just experience real life, why go to the cinema?"
"What's more, it's the Thanksgiving holiday. Just because I'm happy to see a family war break out doesn't mean I'm willing to see a complete tragedy in the cinema."
"This affects the box office very much."
Hahaha, hilarious.
Nicholas is no exception, "Then why did you arrange such an ending? I thought..."
Anson looked at Nicholas, "Do you think that as a producer for the first time, I hope to show my unique aesthetic in a unique way, and inexplicably believe that tragedy can show a quality that is divorced from commercial films?"
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Nicholas spread his hands and said, "You have finished all I have to say."
Anson also laughed, "No, I know that as a producer for the first time, in the final analysis, you still have to make money, otherwise there will be no next time."
So, why?
Anson continued without waiting for questions.
"This is the director's cut, available exclusively for the premiere. The real theatrical version is not like this."
Nicholas:…
Everyone:...
Everyone was shocked! Actually, there is such an operation?
Nicholas also stuttered a little, "Generally speaking, shouldn't the director's cut be released after the movie is released?"
Anson smiled broadly, "Or maybe we can make another profit when the DVD is released."
"No, we don't plan to do that. We are going to do something unusual with the movie."
"The movie is called the 'Butterfly Effect', which means that every move we make may lead to completely different results. The endings we face are all situations formed by the accumulation of every choice we make."
"The same goes for movies."
"In fact, we have edited a total of five different versions of the ending, and these versions - including the director's cut premiering today, will all be shuffled and released to various theaters."
"In other words, which version you can see depends entirely on fate."
Buzz.
The air was turbulent, and everyone around him was in shock and shock.
In its previous life, "The Butterfly Effect" performed well at the box office, grossing US$57 million in North America and US$96 million globally. For a work with a production cost of only US$13 million, it was a very good performance, so New Line Cinema has just produced a sequel, not only the second one, but also the third one.
However, to put things into perspective, purely from the perspective of revenue figures, after deducting miscellaneous dividends and publicity costs, "Butterfly Effect" only made about 10 million US dollars; what really makes New Line Cinema excited is the subsequent DVD sales and rentals , that’s the big head.
In other words, the film's influence after being screened in theaters was limited. Later, relying on word-of-mouth praise, it successfully captured the hearts of movie fans in the video disc market and became a classic.
So, this time, Anson has been thinking, how should an excellent movie open up the situation in the promotion stage?
Of course, Anson knew that his idea was very bold and risky——
99.99% of movies have only one version of the ending when they are released. Whether it is the director's cut or the DVD version, that is a later story, because the distribution company does not want the audience to go into the theater and see different versions of the work, causing the audience to get stuck. Confused, which then led to controversy.
The subsequent version will be a special version for die-hard movie fans.
Zack Snyder, for example, has released director's cuts again and again, trying to justify the poor release of his films in this way.
During the screening period, consistency, standardization, and uniformity are very important.
However, Anson believes that the characteristics of the movie "Butterfly Effect" allow them to take a risk, break the fourth wall, and extend the butterfly effect in the movie to real life——
The ending that everyone may see is different.
This is a gimmick that can make real avid viewers flock to it.
Here, there is a huge risk of failure, and Anson accepts it calmly; but Anson believes that judging from the trajectory of its previous life, "The Butterfly Effect" has always been a work aimed at science fiction fans during its release and DVD release, and only those who are truly obsessed with it will Only fans of science fiction theory and structure will analyze the entire movie in depth.
In other words, from the beginning, the target audience of the movie should be this group of movie fans.
So, why not completely give up the fantasy of making movies popular among all age groups, and take risks to target the target audience with precise delivery?
If it fails, Anson accepts it calmly; but what if it succeeds?
So, there was this scene in front of me.
Looking at the shocked expressions around him, Anson knew that at least the topic was already there.
Nicholas looked at Anson dumbfounded, "You mean, the movie theater doesn't know?"
Anson lightly shrugged, "At least that's the case for the first round of screenings. For the second round of screenings, the theaters already know the content of the copies and they can choose freely; but for the first round of screenings, we will keep everything secret and ship them randomly, even if we I don’t know which copy goes to which cinema.”
(End of chapter)