Chapter 1143 Black and Red leave the circle
Everything is as expected——
A movie has Easter eggs, which are surprises and bring extra fun.
But a movie with multiple endings is scary and disgusting.
Imagine watching a movie on a Friday night to relax after a long week at work, just to be entertained, only to be told that the movie is over but not really over because the movie has other endings, and more than one, A total of five.
Surprise or not, unexpected or not?
In an instant, the entire weekend was ruined.
If you think this is the worst thing that can happen, then you’ll find an Easter egg.
The ending, shown randomly.
No one knows which cinema to go to to see the whole ending, and the entire weekend may be filled with suspense.
Grass.
Netizens are really angry. Who is the genius who came up with such a stupid and narcissistic propaganda method? Like playing a clown.
For the first time, there was a lot of cursing, and everyone vented their anger angrily.
Obviously, this is a risky attempt that completely breaks the conventional pattern——
The backlash was foreseen early on.
People still prefer things they are used to. Every time they innovate and break the routine, they will be more or less unaccustomed to it. The first reaction is often subconscious rejection, or even more intense.
The "Butterfly Effect" planned this distribution method and was so prepared.
Moreover, the actual situation is slightly different.
Amid the bustle of curses, applause and praise gradually began to emerge.
The reason lies in the movie itself——
Butterfly effect, every choice may lead to a completely different ending.
Obviously, judging from Anson's performance, this movie is not just popcorn, but also a reflection on life. In the end, he chose to arrange for multiple endings to be released simultaneously and appear randomly. The gimmick is a gimmick, and the real meaning behind it is to make the movie Break the fourth wall and shine into reality——
Each viewer's choice may affect their own view of the movie, and make the movie's box office prospects full of unknowns. Everything is a risk.
In other movies, such a strategy might be just to attract attention; but obviously, this is not the case with Anson.
The most important thing is, without spoiling anything, audiences at the premiere said that they were all shocked speechless by the ending of the premiere. They were all pressed to their seats in the theater, unable to move and think about life, so they I am very happy to see what other tricks the director can come up with.
"If you don't like it, just watch it once. The other endings don't matter anymore. It's just a bad movie anyway, isn't it?
If you like it, you can choose whether to enter the cinema again to challenge other endings.
More importantly, the way to deal with the possibility of different endings is itself a choice. From here on, the butterfly effect has taken effect.
Isn’t this unknown the most fascinating part? ”
Netizens who sang praises said that this was a rare movie premiere.
From the participation method to the content of the premiere, from the theme of the entire event to the movie itself, the entire night was closely focused on the "connection between people", not only love, family and friendship, but also strangers who meet by chance. Even a single encounter can change your life.
There is no doubt that this is the most innovative and close to the movie premiere they have ever experienced. It is not rolling around for the sake of gimmicks, nor is it pretentious for the sake of suspense. Everything is traceable and closely adheres to the movie.
This is true intention and 100% understanding of the core of the film, ensuring that every audience present at the premiere can experience the charm of the film personally.
This is much more interesting than some regular, boring movies——
There is absolutely no connotation of "fighting in the angry sea".
The bustling discussion is gradually spreading and continues to heat up.
Voices for and against. Sounds of liking, sounds of disgust.
A voice of admiration and a voice of criticism.
The collision continued, and the sparks of publicity spread like a prairie fire.
Originally, the unique premiere of "The Butterfly Effect" was eye-catching and created a topic in a small area; but the topic remained just a topic and failed to stir up more waves.
Because the premiere shifts the spotlight from the actors to the general audience, the entire premiere scene is like a carnival scene, but it lacks a gimmick or a breaking point to ignite the topic and capture the public's attention.
In other words, it is just slightly novel.
Instead, Starlight was submerged and surrounded, and did not meet market demand.
But now, the combination of the premiere and the movie has created an incredible chemical reaction. Starting from the controversy of multiple versions of the ending, it has returned to the refreshing feeling of the premiere, and it has quickly become the focus of the Internet.
Then, a strange scene appeared——
Judging from the news media, there are overwhelming reports of "fighting in the angry sea"; the "butterfly effect" has been suppressed and breathless, lingering and unable to break out.
Judging from online forums, the "Butterfly Effect" occupies the center of the spotlight, and the insatiable discussions are all centered on the movie. There is no room for survival of "The Fight".
Two clues, two visions.
So, what is the truth?
To be precise, it is true that "The Fight" caused a storm in the media, and it is also true that the "Butterfly Effect" became the focus of heated discussions on the Internet.
Both are true.
The difference is that there are two lines and two publicity methods:
"Fighting in the Furious Sea" adheres to the traditional route and promotes step by step; "Butterfly Effect" takes the eccentric approach to pioneering innovation and opens the door to a new world.
In the end, who can come out on top?
In particular, the "Butterfly Effect" incredibly launched five versions of the ending. Whether it is honey or arsenic, and what impact it will have on the market, no one can predict. What is before us is a brand new topic.
Everything is waiting for the market to reveal the answer, and the audience will vote on the result with movie tickets——
No tricks, no gimmicks, just that simple.
Not to mention the audience, even the media became curious.
From the perspective of industry insiders, although Anson relied on pop-up surprise events to subvert the market last year and laid the foundation for the excellent performance of the "cat and mouse game"; this time, Anson's "butterfly effect" strategy is too risky and can be called crazy. .
It's hard to take a good look at them.
After all, the fact that multiple endings are released randomly seems unreliable.
Judging from their professional knowledge and past experience, those who play tricks like Anson often end up in a cocoon and ruin their prospects.
In the final analysis, Anson was still floating.
The speed soared all the way so fast that Anson's brain was now so hot that he flew up to the clouds like a hot air balloon, unable to see the reality clearly.
Moreover, Anson's opponent is not an unknown person, it is Russell Crowe and "The Big Brother". Just look at the performance of "Pirates of the Caribbean" this summer.
Perhaps, "Battlefield" just seizes the opportunity for the revival of naval battle movies.
Hot discussions and debates can continue for a while; now let’s take a look at the quality of the movie, because no matter what the audience’s reaction is, the film critics’ media reviews will still be released immediately!
(End of chapter)