Chapter 979: Seizing the Focus
As spring turns to summer, short sleeves and skirts slowly appear more and more on the streets. Wear sunglasses, hold drinks, and open your arms to embrace the golden sunshine——
The joy of rugby is about to return after a long wait and a pleasant vacation.
On August 1st, the annual Hall of Fame Game is about to kick off, announcing the official debut of the 2019 season, and the preseason will begin first.
Thirty-two teams, after experiencing the hustle and bustle of the free market, the game of the draft, and the training camp, are finally ready.
Thousands of eyes are focused on the Hall of Fame Game.
This is the true starting point of the new season.
This year the Denver Broncos will face the Atlanta Falcons to kick off the season. Especially after the Kansas City Chiefs completed their feat of defending the Super Bowl, the competition and expectations, confrontation and encirclement of the new season have been fully upgraded. You can feel the smoke filling the air early. Full tension.
However, something unexpected happened.
I never expected that this year’s Hall of Fame Game would be stolen from the limelight.
According to the plan, Canton, Ohio, should be in the spotlight; but once again, the East Coast of the North American continent is at the center of the conversation.
New York, Fifth Avenue.
To be precise, Manhattan did not attract attention only on August 1st; as early as the morning of July 30th, at about 7:08, there were people showing up with tents, sleeping bags and a series of camping tools at the Nike store. Camps began to set up outside the flagship store on Fifth Avenue.
camping?
Is this serious?
At first, no one noticed at all. Manhattan was so busy that even the time to stop and watch the melons was extremely precious.
Slowly, slowly, pedestrians coming and going noticed.
My first reaction was, is this some kind of performance art? Is camping in the middle of the city a way to call people to care about nature?
By the way... the number of homeless people in New York ranks among the highest in North America all year round, but the place where homeless people are active should not be the center of the spotlight like Fifth Avenue.
Moreover, the Nike flagship store doesn’t mind?
What's going on?
In the busy pace of people coming and going, eyes gathered inadvertently, and a rustling discussion spread in the tea room in Manhattan.
Then, quietly, the queue began to grow, one after another, neatly extending all the way, more and more.
Obviously, they are not homeless people.
"Movie premiere?"
"Flash mob event?"
"Protest?"
"AJ series limited edition launched?"
All kinds of speculations surged in the air, and more and more eyes gathered.
This scene seemed familiar.
Nike's AJ series, Adidas' Yeezy series, Puma's Rihanna fashion series, etc. Now more and more sports brands are launching special series, limited series, and fashion collaborations to attract attention.
Young people flock to it.
These series are evolving into a part of the fashion trend, and every time a new series is launched, it can easily attract a lot of attention.
Sports brands are no longer limited to the sports field. Starting from the AJ series, they are integrating into life and leading young fashion.
If it were Nike...
After being stunned for a moment, the answer was ready to come out——
The "Louis Vuitton x Levi x Nike" series will be released on August 1. The truth was revealed, and everyone was shocked in an instant.
etc!
When did Levi have such appeal?
One thing to say is that although Levi continues to climb the peak of Vanity Fair this offseason, and although Levi has made many strong appearances in the past six months, most of these heat waves still stay on social networks, which is the so-called "traffic" ”:
Just a bunch of bubbles.
Get rid of those zombie fans and the piled-up traffic. In real life, when the bubble disappears and returns to the market, everything will be revealed for what it is.
A question from the soul, Levi, shouldn’t be able to compete with pop superstars such as AJ, Kanye-West, and Rihanna...right?
So, what is going on in this scene before you? When did Levi's influence expand to such an extent?
The whole city is crazy!
Not only the Nike flagship store, but also the Louis Vuitton flagship store on Fifth Avenue. A group of fanatical fans set up tents and camped at the door early——
According to official information, the “Levi Series” will be available in Nike and Louis Vuitton flagship stores respectively.
Of course, the core products will be available simultaneously in the two flagship stores; however, the entire sneaker series will only be available at Nike, and the entire clothing series will only be available at Louis Vuitton.
When the official announcement was released on social networks, it really attracted a lot of complaints:
"Bad marketing plan".
Anyone with a discerning eye can see that splitting a series into sneakers and clothes, and debuting them in two flagship stores respectively, is a stage for dismantling itself. The most basic traffic drainage skills are not known, and the marketing departments of Nike and Louis Vuitton have completed A terrible job, a terrible job.
However, now look again, who is making the mistake?
If the passenger flow is insufficient, then there is no doubt that diversion is a foolish approach, exposing one's own shortcomings, and the sparse and crowded scene may turn into a marketing disaster.
But if the customer flow is sufficient, then diversion is the best way to rationally allocate and stimulate the market, attracting more customers to flock to the store.
Don’t forget——
On launch day, only in New York, only on Fifth Avenue.
For this reason, large cities such as Los Angeles, Chicago, and Houston have expressed strong protests, and Kansas City has also made its voice heard.
Unfortunately, they have not been able to change the determination of Nike and Louis Vuitton, New York, only in New York.
After all, New York is known as Levi's second home court.
After eliminating the New England Patriots in the playoffs for two consecutive years, Levi's fan base in New York has expanded rapidly like a hydrogen balloon.
Moreover, New York also has an advantage——
population. Resident and popular populations.
At this time, it is summer vacation. Whether it is the movie market, amusement parks, or the tourism industry in major cities, "children" from all over the world are welcomed. Families of all sizes leave their homes, get rid of work, and embrace the sunshine. Enjoy this once-in-a-year vacation.
And New York is one of the top travel destinations.
So, this scene appeared.
Thousands of countless people are flocking to New York feverishly, and they start queuing up early before August 1st.
No one wants to miss the most special conference of this summer——
Even though Nike and Louis Vuitton didn’t say “limited edition”, they just emphasized “limited edition”.
But who wouldn’t want to own a limited-edition collection designed by Nike and Louis Vuitton for Levi?
For fans, they are particularly lucky that Nike and Louis Vuitton have exclusive series respectively. Crowds can queue up according to their own needs. The number of people that Fifth Avenue can accommodate can also be doubled. In addition, hidden in the crowd The scalpers in the sea, this scene was born.
The occasion was unprecedented.
When the first ray of light in August tore through the veil of darkness, the scene on Fifth Avenue was spectacular and a sight to behold.
A grand event in New York, a step ahead of the Hall of Fame Game, to awaken people's attention to football.
(End of chapter)