Chapter 389
Davis walked into Yiku.com with a smile on his face, greeted the employees of Yiku.com cordially, and then prepared to give a small speech to appease people's hearts.
In recent times, Yiku.com can be said to be in a state of turmoil and turmoil.
However, there has been no peace since the establishment of Yiku.com. There have been constant frictions between the technical team of founder Chen Guangxia and the management team sent by Microsoft, resulting in fierce internal struggles at Yiku.com.
During the hottest period of development of video websites on the entire Internet, Yiku.com was in the midst of internal strife and forgot about development.
Later, the conflict finally intensified, and founder Chen Guangxia left, taking his direct technical team with him. It can be said that Yiku.com's vitality was severely damaged.
For a time, the entire company seemed to be on the verge of collapse, and its employees began to look for new jobs and prepare to change jobs.
Maybe it was a good time, but Yiku.com was suddenly acquired by YouTube, and YouTube fell in love with Microsoft.
Yiku.com transformed into a subsidiary company of Microsoft.
Before the employees could breathe a sigh of relief, the smug management team felt they had won and launched a purge within the company.
The employees who were recruited during Chen Guangxia's period were belittled and punished, and the entire company was in panic.
The management team from Hong Kong and Taiwan took the opportunity to promote and install their cronies.
It was during this chaotic period that Davis arrived.
The management team also stopped at this time, and the employees felt refreshed.
When the imperial envoy is here, there will be blue sky!
Davis didn't know what happened to Yiku.com, and even if he knew, he wouldn't necessarily care.
But he knew that the period after a company acquisition was bound to create a certain amount of chaos.
Whether it is management or ideological.
After all, if the boss changes, the management will definitely change. Whether the company's strategy, employee compensation system and KPI will change next are all issues of concern to employees.
Davis's speech to employees was just a routine to reassure people and make a gesture.
The speech was brief. Davis didn't like to talk too much to his employees. Perhaps he felt it wasn't worth wasting his time.
Davis simply said that Yiku.com has become a subsidiary company of Microsoft. Everyone must abide by the rules and regulations, and there will be an increase in salary and benefits. If you work hard, you will have the opportunity to be promoted.
After drawing the pie, Davis did not convene a meeting with the entire management team, but prepared for interviews one by one.
Fan Wencheng was the first to be called into the office. He came to Davis with a stack of documents and reports, and said respectfully: "Mr. Hansen, this is a summary of the company's information in the recent period. I made it A PPT, please take a look.”
Davis glanced at Fan Wencheng and made a gesture for him to sit down.
Fan Wencheng quickly placed the information in his hand in front of Davis and sat down on the chair carefully.
Davis flipped through the information in front of him casually, without any expression on his face.
Fan Wencheng became increasingly unsure. He said tentatively: "Mr. Hansen, the company's management was in chaos for a period of time. The former CEO neglected management before the company was acquired. There were certain fluctuations in the website's situation, which caused a lot of trouble." loss.”
Davis asked: "What kind of loss and how much is it?"
"The main reason is the loss of users, which has caused some discrepancies and gaps in Yiku.com's data compared to before." Fan Wencheng quickly explained, "However, we are actively remediating and trying to recover the losses as much as possible, but the current data... .”
Is there a problem with Yiku.com’s data?
Of course, Davis knows better than Fan Wencheng that there is a problem with the website data.
But he must pretend not to know.
If you don’t know, you have no responsibility. Moreover, he was only recently appointed as the CEO of YouTube. Does the previous data problem have anything to do with him?
Even if Microsoft wants to pursue it, it will be pursuing the management of Yiku.com.
Davis' eyes instantly became stern, staring closely at Fan Wencheng, "How big is the range of data fluctuations? Will it affect the company's next strategy?"
"This..." Fan Wencheng gritted his teeth, "The data before the acquisition differed by a little more than 50%."
Davis snorted coldly, "Your management team must restore the situation of Yiku.com as soon as possible. Next, the company must make big moves. We must open up China's Internet market."
"Okay, Mr. Hansen, I will work hard." Fan Wencheng agreed quickly, but secretly breathed a sigh of relief.
Although Davis' tone was stern, the meaning behind his words was to leave the matter to him, indicating that he would not be touched for the time being, and he would even be reused.
Fan Wencheng glanced at Davis's expression and took out another document, "Mr. Hansen, this is the "Market Research Report on Internet Video Websites in Mainland China" that I did recently. Please take a look at it."
"According to a survey we asked professional institutions to do, there are currently close to 400 video websites on the market, most of which are small websites that have just been established less than half a year ago and have little competitiveness."
"There are more than a dozen large-scale video websites, and the top ten account for more than 90% of the market share."
“In general, the market is very chaotic and full of disorderly competition.”
"The number one ranking is Kuaibo. They are the first video website and occupy more than 50% of the market share. The rest are websites such as Tudou.com, Youku.com, Yiku.com, 56.com, and Ku6.com. .”
Davis flipped through the report and put it down casually, "What is your conclusion?"
"Uh." Fan Wencheng said tentatively while looking at Davis's face carefully, "I think the biggest threat to us in the market right now is Qvod.com."
"Judging from the current market share, Qvod.com has seriously squeezed the living space of several other websites, and its advantages are still expanding."
"If we let it go, other websites may go bankrupt within one to two years, which will seriously affect our Yiku.com."
"Currently Yiku.com is not strong enough to fight against Qvod.com alone..."
Davis knocked on the table impatiently, "Just tell me the conclusion."
"I think... we should unite with larger websites such as Tudou and Youku.com to form an alliance to fight against Kuaibo." Fan Wencheng said quickly, "As long as Kuaibo is defeated, we can divide it up Market share of Qvod.com”
Davis looked at Fan Wencheng with a strange expression and asked: "Then do you have any specific plans to fight Qvod.com? For example, how to attract users?"
"Uh, this... we are still studying it." Fan Wencheng was a little embarrassed, "We currently think we should improve the quality of the video and improve the clarity..."
Davis directly interrupted Fan Wencheng, "What should you do if you find that you can't beat Qvod.com?"
"Then we will eat up the shares of other small websites." Fan Wencheng immediately replied, "In the competition, these small websites are the first to be eliminated. We can absorb their blood to supplement our strength."
With a hint of disdain in his eyes, Davis asked: "Then why don't we kill those small websites first to improve our strength?"
"What are the benefits to us of competing directly with Qvod.com?"
"Uh..." Fan Wencheng was speechless for a moment.
Logically speaking, it is easier first and then harder, while swallowing small websites to expand its strength and share, and then competing with Qvod. This plan has a high success rate, and it is easier to achieve results in a short period of time.
As long as he achieves results quickly, he will naturally be easily promoted. As long as he can be quickly promoted and transferred out of here, the rest of the matter will have nothing to do with him.
This plan is most suitable for these professional elites.
But truth is truth, and facts often don’t make sense to you.
Because there is no benefit in being reasonable.
Only by joining forces with Tudou and Youku can Fan Wencheng reap the benefits.
However, it seemed that this plan was not in line with Davis's wishes. Fan Wencheng began to think quickly about how to persuade the other party. Davis said unhurriedly: "The company's next strategy has been decided. We will form an alliance with Qvod and Sohu Video to deal with other video websites together."
"Your task is to come up with a plan and study how we can swallow up those small websites, including larger rivals such as Tudou and Youku.com, and strengthen our own strength as soon as possible."
"Ah?" Fan Wencheng was stunned.
Why did you form an alliance with Qvod.com?
Isn't this right?
Things happened too suddenly. Isn't it an alliance with Qvod.com to be an enemy?
Kuaibo.com is already a dominant player, and it helps him defeat other opponents. Kuaibo.com will become stronger and more powerful. When the time comes, Yiku.com will not even have an ally to deal with it, so how can it fight.
The correct approach is for Yiku.com to form an alliance with no one and eat from both sides.
But Davis spoke, which meant that the matter had been settled. Fan Wencheng, a senior migrant worker, was not the boss and could not change the other party's decision. He could only obey orders.
"One more thing." Davis suddenly said, "Find someone to move the high-quality content on YouTube to Yiku.com's server. This will help us attract users."
"Oh, okay, I'll tell someone to do it right now." Fan Wencheng nodded in agreement.
This is a correct decision. Yiku.com is already a subsidiary of YouTube, so it is natural to move all the content on YouTube.
Moreover, one of the traffic secrets of Qvod.com’s start-up was to transfer YouTube content. This trick attracted a large number of users in the early stage.
After all, there will be some lag when browsing the YouTube website, but it will be much smoother to go directly to Qvod.com.
"Okay, you can go." Davis waved his hand impatiently.
"Okay, Mr. Hansen." Fan Wencheng stood up respectfully and exited the office.
Davis glanced at Fan Wencheng's back and sneered, wondering what thoughts were running through his mind.
After Fan Wencheng exited the office, he felt a little uneasy. Things had begun to deviate from the direction he had expected.
After Davis came to the mainland, he directly decided to form an alliance with Qvod.com without consulting him.
Apparently, they contacted Qvod.com as soon as they got off the plane. They had no news about such a big thing before, which is very abnormal.
Obviously, the team at Yiku.com has been thrown away and is no longer trusted by Davis.
This is a dangerous signal for Fan Wencheng. The most important thing for these professional workers is the trust of their bosses. Without the trust of their bosses, their careers will be very dangerous.
It was obvious that Davis had always valued them and would leave everything to them.
These people can be regarded as Davis' close relatives, otherwise they would not be sent to the mainland to monitor Chen Guangxia.
But now the direction of the wind is obviously wrong.
What went wrong?
When Fan Wencheng was puzzled, his cell phone rang.
He glanced at the caller ID, felt shocked, quickly found an empty office, got in, and answered the phone.
The hearty laughter of Gu Yongqiang, the boss of Youku.com, came from the opposite side, "Brother Fan, are things going well?"
To the north, it's so smooth.
Fan Wencheng said with a sullen face: "Mr. Gu, please don't call me during working hours. It will have a bad impact."
"Also, we are not familiar with each other, so don't call us brothers. We are just ordinary friends."
Gu Yongqiang was taken aback, you were already trying to get along with me when we were drinking before, why are we not familiar with each other again?
You have accepted all the gifts.
Fan Wencheng said coldly: "For the sake of my friend, I will give you good news. Our Yiku.com has officially formed an alliance with Qvod.com."
"Don't call me again. I'm afraid Mr. Hansen will misunderstand."
"Goodbye!"
After hanging up the phone, Fan Wencheng took a deep breath, pretended to be nonchalant and left the conference room, and casually called He Zhiyuan, interim CTO of Yiku.com.
"Get ready. YouTube will send some user videos over, and then you can put them on the server."
He Zhiyuan was startled, but then he realized that moving YouTube videos was considered normal communication. After all, they had been acquired by YouTube.
However, this was the first time for this kind of bulk transfer, so he asked: "How should these videos be classified? Should they be released under the company's official account, or should they be released under other accounts?"
"You can take care of this yourself." Fan Wencheng said with a frown.
"Then should we add subtitles to the video?" He Zhiyuan continued to ask, "After all, the videos are in English, and many users will not understand them."
Fan Wencheng was very impatient, "Why add subtitles? We are YouTube. YouTube itself is an English website. What's wrong with the video content being in English?"
"But we are targeting domestic users." He Zhiyuan was a little surprised, "There will be language barriers."
"What language barrier will there be when watching a video?" Fan Wencheng became increasingly impatient, "Why do we need to add subtitles separately? YouTube is for users all over the world. Do we also need to add French, Japanese, etc.?"
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"If you don't understand it, don't read it! Why don't those users learn English well?!"
After Fan Wencheng finished speaking, he walked away, leaving He Zhiyuan alone in a daze.
What's wrong with this thing?
Does he know what he is talking about?
……
Gu Yongqiang was also confused. What on earth was Fan Wencheng talking about?
We had a good chat yesterday, why did we fall out today?
Also, why did Yiku.com form an alliance with Qvod.com?
Don’t you think death is fast enough?
How reluctant are you to form an alliance with Qvod.com?
Do you know that you and Qvod.com are competitors?
Wang Wei from Tudou.com was also puzzled, "Mr. Gu, do you think Fan Wencheng is joking?"
Gu Yongqiang glared at Wang Wei, "Do you think it's such a joke?"
Wang Wei was puzzled, "What happened? What did Yiku.com think? It formed an alliance with Qvod.com. Isn't this trying to get skin from a tiger?"
"Ask me, who will I ask?" Gu Yongqiang said angrily, "Damn it, why are these two websites so good at forming an alliance?"
"Kuaibo.com still relies on YouTube's content to attract users. Yiku.com is a subsidiary of YouTube. It's incredible that YouTube uses its own content to cultivate competitors."
"This is wrong." Wang Wei shook his head, "The two websites have fundamental conflicts. What is the reason for the two websites to join forces?"
Soon, the two people knew the reason.
Because Sohu Video took the lead in attacking other video websites.
(End of chapter)